From Fish Tank to the Open Ocean: Navigating the Institutional Field of CCT - Belkhir,Meriam; Brouard,Myriam; Brunk,Katja H.; Campana,Mario; Dalmoro,Marlon; Ferreira,Marcia Christina; Figueiredo,Bernardo; Huff,Aimee; Scaraboto,Daiane; Sibai,Olivier; Smith,Andrew (Consumer Culture Theory 2016, 2016)
Keywords: Marketing