TY - JOUR T1 - Preparing for the Attack: Mitigating Risk through Routines in Armed Self-Defense JF - Journal of the Association for Consumer Research Y1 - 2018 A1 - Barnhart,Michelle A1 - Huff,Aimee A1 - McAlexander,Brandon A1 - McAlexander,Jim KW - Marketing AB - Prior research has shown that owning firearms for self-defense can be motivated by perceived risks and a desire to mitigate those risks. Keeping and carrying guns for self-defense also introduces risks to owners and others. We examine ways that consumers mitigate these latter risks. We employ theories of practice and prior work on risky consumption to interpret observational, interview, and textual data gathered from a multi-sited ethnography of consumers of handguns for self-defense. We reveal that these consumers attempt to mitigate risks in three ways: through readiness practices with guns but no assailant, simulated scenario practices incorporating simulated assailants, and mental rehearsals incorporating imagined assailants. This research contributes a model of risk mitigation in risky consumption, explicates how social norms and mental activities foster a sense of security from specific risks, and shows that collaboration is required for development of practical understanding of risk-mitigating routines that incorporate multiple people. CY - University of Chicago Press VL - 3 CP - 1 U2 - a U4 - 156224339968 ID - 156224339968 ER - TY - JOUR T1 - Addressing the Wicked Problem of American Gun Violence: Consumer Interest Groups as Macro-social Marketers JF - Journal of Macromarketing Y1 - 2017 A1 - Huff,Aimee A1 - Barnhart,Michelle A1 - McAlexander,Brandon A1 - McAlexander,Jim KW - Marketing VL - 37 CP - 4 U2 - a U4 - 127008327680 ID - 127008327680 ER - TY - HEAR T1 - Consumers’ Assemblages of Fear and Safety with Firearms: Obstacles to Addressing Gun Violence in an Armed America Y1 - 2017 A1 - Barnhart,Michelle A1 - Huff,Aimee A1 - McAlexander,Jim A1 - McAlexander,Brandon KW - Marketing JA - Association for Consumer Research Conference 2017 CY - San Diego, CA U2 - c U4 - 161327075328 ID - 161327075328 ER - TY - HEAR T1 - Consumers’ Assemblages of Fear and Safety with Firearms: Obstacles to Addressing Gun Violence in an Armed America Y1 - 2017 A1 - Barnhart,Michelle A1 - Huff,Aimee A1 - McAlexander,Jim A1 - McAlexander,Brandon KW - Marketing JA - Consumer Culture Theory Conference 2017 CY - Anaheim, CA U2 - c U4 - 144639139840 ID - 144639139840 ER - TY - CONF T1 - Consumers' Assemblages of Fear and Safety with Firearms: Obstacles to Addressing Gun Violence in an Armed America T2 - Association for Consumer Research Y1 - 2017 A1 - Huff,Aimee A1 - Barnhart,Michelle A1 - McAlexander,Brandon A1 - McAlexander,Jim KW - Marketing JA - Association for Consumer Research CY - San Diego, CA VL - 45 UR - twitter.com/huffmatic U2 - b U4 - 161328275456 ID - 161328275456 ER - TY - HEAR T1 - Sisyphus and the American Socio-political Industrial Gun Complex: How Gun Violence Prevention Groups Keep Pushing the Rock Y1 - 2016 A1 - Barnhart,Michelle A1 - Huff,Aimee A1 - McAlexander,Jim A1 - McAlexander,Brandon KW - Marketing JA - Marketing and Public Policy Conference CY - San Luis Obispo, CA U2 - c U4 - 127008133120 ID - 127008133120 ER -