TY - JOUR T1 - Site Selection by Professional Service Providers: The Case of Dental Practices JF - Journal of Marketing Theory and Practice Y1 - 1997 A1 - Becker,Boris A1 - Kaldenburg ,Dennis A1 - McAlexander,Jim KW - Marketing AB - Examines the association between the characteristics of practice sites for professional service providers and both practitioner satisfaction and practice performance. Aesthetic characteristics of site relating to practitioner satisfaction; Elements of a differentiation strategy. VL - 5 U2 - a U4 - 648536064 ID - 648536064 ER - TY - JOUR T1 - Yellow Pages Usage by Professionals: An Exploratory Study of Dentists JF - Health Marketing Quarterly Y1 - 1994 A1 - Becker,Boris A1 - Kaldenberg ,Dennis A1 - McAlexander,Jim KW - Marketing VL - 12 CP - 2 U2 - a U4 - 648542208 ID - 648542208 ER - TY - JOUR T1 - Positioning Health Care Services: Yellow Pages Advertising and Dental Practice Performance JF - Journal of Health Care Marketing Y1 - 1993 A1 - McAlexander,Jim A1 - Becker,Boris A1 - Kaldenberg ,Dennis KW - Marketing AB - The article presents a study that explored the relationship between positioning strategies and financial performance in dental practices. The data used in the study include a mail survey of a random sample of all dentists licensed to practice in the state of Oregon, together with a content analysis of yellow pages advertising practices of respondents to the survey. The authors identified respondents' yellow pages advertising practices through content analytic procedure. Dental practice performance was operationalized using the following variables from the questionnaire prepared for the purpose--yearly gross production income from the dental practice yearly net income from the practice of dentistry, number of patients seen in a typical day, and gross production income per hour. Results indicated that expressing a position in yellow pages advertisements has a significant relationship to practice performance. VL - 13 CP - 1 U2 - a U4 - 648546304 ID - 648546304 ER -