TY - HEAR T1 - Relative Influence in Marketing Channels: An Empirical Test of the Influence of Distributor Specialized Investments in an Eastern Versus Western Culture Y1 - 2002 A1 - Kim,Steve A1 - Stump,Rodney L. A1 - Oh,Changho KW - Marketing JA - Multicultural Marketing Conference CY - Valencia, Spain U2 - c U4 - 2450085889 ID - 2450085889 ER -