TY - HEAR T1 - Sisyphus and the American Socio-political Industrial Gun Complex: How Gun Violence Prevention Groups Keep Pushing the Rock Y1 - 2016 A1 - Barnhart,Michelle A1 - Huff,Aimee A1 - McAlexander,Jim A1 - McAlexander,Brandon KW - Marketing JA - Marketing and Public Policy Conference CY - San Luis Obispo, CA U2 - c U4 - 127008133120 ID - 127008133120 ER - TY - HEAR T1 - A Sociohistoric Comparison of Citizen Scientists: From 18th Century England to 21st Century Antarctica Y1 - 2013 A1 - McAlexander,Jim A1 - DuFault,Beth KW - Marketing JA - Consumer Culture Theory International Conference CY - Tucson AZ U2 - c U4 - 88009058304 ID - 88009058304 ER - TY - JOUR T1 - Sustainable Forestry, Swedish Style, for Europe's Greening Market JF - Journal of Forestry Y1 - 1998 A1 - Hansen,Eric N. A1 - Fletcher,Richard A1 - McAlexander,Jim KW - Marketing AB - Worldwide, forestry is evolving as it reflects change in the way society values forests and forest products. Companies are reacting in a variety of ways. Stora, a large, integrated Swedish company, has implemented ecological landscape planning and begun to certify its ownership under the Forest Stewardship Council system. Actions like Stora's are important for professional foresters to follow as they provide insight into ways for improving the image of forestry and indicate how global competitive forces may develop. VL - 96 CP - 3 U2 - a U4 - 648534016 ID - 648534016 ER - TY - JOUR T1 - Site Selection by Professional Service Providers: The Case of Dental Practices JF - Journal of Marketing Theory and Practice Y1 - 1997 A1 - Becker,Boris A1 - Kaldenburg ,Dennis A1 - McAlexander,Jim KW - Marketing AB - Examines the association between the characteristics of practice sites for professional service providers and both practitioner satisfaction and practice performance. Aesthetic characteristics of site relating to practitioner satisfaction; Elements of a differentiation strategy. VL - 5 U2 - a U4 - 648536064 ID - 648536064 ER - TY - JOUR T1 - Subcultures of Consumption: An Ethnography of the New Bikers JF - Journal of Consumer Research Y1 - 1995 A1 - Schouten ,John A1 - McAlexander,Jim KW - Marketing AB - This article introduces the subculture of consumption as an analytic category through which to better understand consumers and the manner in which they organize their lives and identities. Recognizing that consumption activities, product categories, or even brands may serve as the basis for interaction and social cohesion, the concept of the subculture of consumption solves many problems inherent in the use of ascribed social categories as devices for understanding consumer behavior. This article is based on three years of ethnographic fieldwork with Harley-Davidson motorcycle owners. A key feature of the fieldwork was a process of progressive contextualization of the researchers from outsiders to insiders situated within the subculture. Analysis of the social structure, dominant values, and revealing symbolic behaviors of this distinct, consumption-oriented subculture have led to the advancement of a theoretical framework that situates subcultures of consumption in the context of modem consumer culture and discusses, among other implications, a symbiosis between such subcultures and marketing institutions. Transferability of the principal findings of this research to other subcultures of consumption is established through comparisons with ethnographies of other self-selecting, consumption-oriented subcultures. VL - 22 CP - 1 U2 - a U4 - 648538112 ID - 648538112 ER - TY - JOUR T1 - Service Quality Measurement JF - Journal of Health Care Marketing Y1 - 1994 A1 - McAlexander,Jim A1 - Kaldenburg ,Dennis A1 - Koenig,Hal KW - Marketing AB - Extending the research on service quality in health care, the authors examine the efficacy of four models for measuring service quality and conclude that SERVPERF methods are superior to SERVQUAL methods. Their study found that dental patients' assessments of overall service quality were strongly influenced by assessments of provider performance. Furthermore, an examination into the causal order between perceptions of overall service quality and patient satisfaction reveals such strong reciprocal influences that it's impossible to conclude that one empirically precedes the other. Finally, the authors found that purchase intentions are influenced by both patient satisfaction and patient assessments of overall service quality. VL - 14 U2 - a U4 - 648540160 ID - 648540160 ER - TY - HEAR T1 - Subcultures of Consumption: Implications for Marketing Y1 - 1994 A1 - McAlexander,Jim KW - Marketing JA - Presentation OSU Portland Center U2 - c U4 - 648630272 ID - 648630272 ER - TY - HEAR T1 - Services and the Consumer Experience: Reevaluating Positioning Strategies Y1 - 1991 A1 - McAlexander,Jim A1 - Schouten ,John W. KW - Marketing JA - DECA Western Regional Conference CY - Portland, OR U2 - c U4 - 648632320 ID - 648632320 ER - TY - HEAR T1 - The Symbolic Use of Hair Through Role Transitions and Life Structure Changes Y1 - 1989 A1 - McAlexander,Jim A1 - Schouten,John W. KW - Marketing JA - Joint Annual Meetings of the Popular Culture Association and American Culture Association CY - St. Louis U2 - c U4 - 648634368 ID - 648634368 ER - TY - HEAR T1 - Strategic Marketing Management Y1 - 1988 A1 - McAlexander,Jim KW - Marketing JA - Iowa State University Extension Service U2 - c U4 - 2529980417 ID - 2529980417 ER -