TY - HEAR T1 - What is Consumer Confusion and How is it Measured? Y1 - 2010 A1 - Stokes,Amy A1 - Kopp,Steven W A1 - Suter,Tracy A KW - Marketing JA - 2010 Marketing and Public Policy Conference Proceedings CY - Denver, CO U2 - c U4 - 37966526465 ID - 37966526465 ER -