J.  McAlexander and DuFault, B., ?Borderlands: The Intersection of Liminality and Stable Third Place?, Consumer Culture Theory International Conference. Helsinki Finland, 2014.

J.  McAlexander and Koenig, H., ?Building Communities of Philanthropy in Higher Education: Contextual Influences?, International Journal of Nonprofit and Voluntary Sector Marketing, vol. 17, no. 2, pp. 122-131, 2012.

J.  McAlexander, ?Building Communities of Affinity?, Western Region CASE conference. Portland OR, 2010.

J.  McAlexander, Koenig, H., and Schouten, J. W., ?Building the Relationships of Brand Community in Higher Education:  A Strategic Framework for University Advancement?, International Journal of Educational Advancement, vol. 6, no. 2, pp. 107-118, 2006.

H.  Koenig, McAlexander, J., and Schouten, J. W., ?Brand Community in Higher Education:  A Framework for Understanding and Building Loyalty?, Symposium for the Marketing of Higher Education. Chicago, IL, 2005.

J.  McAlexander, Koenig, H., and Schouten, J. W., ?Building a University Brand Community: The Long-Term Impact of Shared Experiences?, Journal of Marketing for Higher Education, vol. 14, no. 2, pp. 61 - 79, 2004.

H.  Koenig and McAlexander, J., ?Building the Relationships of Brand Community in a Service Setting?, American Marketing Association Winter Educators' Conference. Chicago, IL, 2003.

J.  McAlexander, Schouten, J., and Koenig, H., ?Building Brand Community?, Journal of Marketing, vol. 66, no. 1, pp. 38-54, 2002.

J.  McAlexander, ?The Branding of An Alumni Association?, Conference of the Council for Advancement and Support of Education. Portland, OR, 1999.