A.  Stokes, Jensen, T. D., and Watson, A., ?Co-Branding:  The Effects of Internet Merchant Familiarity and Delivery Carrier Familiarity on Price and Merchant Perceptions?, Journal of Marketing Theory and Practice, 2011.

A.  Stokes, Turri, A., and Tangari, A., ?Is Carbon Labeling Effective?  The Impact of Carbon Labels on Consumer Perceptions and Purchase Intentions?, AMA Winter Educators' Conference Proceedings. Tampa, FL, 2009.

A.  Stokes and Jensen, T. D., ?Consumers' (Dis)Use of the Nutrition Facts Panel?, Marketing and Public Policy Conference Proceedings. Philadelphia, PA, 2008.