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S.  Lennon, Kim, M., Lee, J., and Johnson, K. K. P., ?Happy as a Lark or Mad as a Hornet?: Consumer Emotions on Black Friday?, KAMS Spring International Conference/2011 ITAA-KAMS Joint Symposium. Seoul, Korea, 2011.

S.  Lennon, Lee, J., Kim, M., and Johnson, K. K. P., ?Consumer misbehavior on Black Friday: Individual and situational antecedents.?, International Textiles and Apparel Association Annual Meeting. Montreal, Canada, 2010.

S.  Lennon, Johnson, K. K. P., Kim, M., and Lee, J., ?A Model of Consumer Misbehavior on Black Friday: A Perfect Storm?, American Collegiate Retailing Association Annual Meeting. Orlando, FL, 2010.