M.  Hall, ?Embracing the Spotlight (Effect): How Attention Received Online Influences Consumers? Offline Spotlight Biases?, Marketing Letters, 2023.

M.  Barnhart, Huff, A., and Scott, I., ?Morality Appraisals in Consumer Responsibilization?, University of Connecticut Marketing Speaker Series. Storrs, Connecticut, 2023.

M.  Barnhart and Huff, A., ?Arming Teachers - An Effective Security Measure or False Sense of Security??, 2022.

B.  Pereira and Stornelli, J., ?Collective Health versus Individual Freedom: How Goal Centrality and Political Identity Shape Compliance with Covid-19 Prevention?, Journal of the Association for Consumer Research, no. 1, pp. 17-26, 2022.

B.  Pereira and Stornelli, J., ?Collective Health versus Individual Freedom: How Goal Centrality and Political Identity Shape Compliance with Covid-19 Prevention?, Journal of the Association for Consumer Research, 2022.

A.  Kaliyamurthy and Schau, H., ?Consumer experience of the algorithmic gaze?, Consumer Culture Theory Conference. 2022.

I.  Luri, Kaliyamurthy, A., and Farmer, M., ?Consumer imagination & utopian market heroes?, Consumer Culture Theory Conference. 2022.

A. B.  Schneider, Chugani, S., Kaur, T., Stornelli, J., Luchs, M. G., Bakpayev, M., Garcia-Collart, T., Leonard, B., Ottlewski, L., and Pricer, L., ?Consumer Well-being in a Digital World: Paradoxes of Technology and the Role of Wisdom?, Journal of Consumer Affairs, 2022.

M.  Harrold, Borquez, A. Donnadieu, and Huff, A., ?Destigmatizing "Weird" and "Freaky" Period Products: An Intimate Exploration of Consumer Adoption of Menstrual Cups?, in Consumer Culture Theory 2022 Conference, 2022.

J.  Drenten, Gurrieri, L., Huff, A., and Barnhart, M., ?Digital Curation in Contested Markets: How Gunfluencers Enable the Platformization of Second Amendment Ideology?, Australia & New Zealand Marketing Academy 2022 Conference. Perth, Australia, 2022.

J.  Drenten, Gurrieri, L., Huff, A., and Barnhart, M., ?Digital Curation in Contested Markets: How Gunfluencers Enable the Platformization of Second Amendment Ideology?, in Association for Consumer Research 2022 Conference, 2022.

R.  Madrigal, Bee, C., and Chen, J., ?Hope and Fear in the Experience of Suspense?, Cognition and Emotion, 2022.

H. - S. (Huck) Lee and Reynolds-McIlnay, R., ?Impeding Behavior in Shopping and Product Trial?, ACRA 2022 Conference. New Orleans, Louisianna, 2022.

M.  Barnhart, Huff, A., and Scott, I., ?The (Ir)Responsible American Consumer:  Examining Morality and Responsibilization for Armed Self-Defense?, in Association for Consumer Research 2022 Conference, 2022.

A.  Huff, Barnhart, M., and Burkhardt, B., ?Megamarketing in the US Firearms Market: A Longitudinal Study of (De)Legitimation and Advertising?. Chicago, IL, 2022.

A.  Faber, Bee, C., Girju, M., Onel, N., Rossi, A. M., Cozac, M., Lutz, R., Nardini, G., and Song, C., ?The Paradoxes of Smartphone Use: Understanding the User Experience in Today's Connected World?, Journal of Consumer Affairs, pp. 1-24, 2022.

L.  Pellandini-Simanyi and Barnhart, M., ?The Perilous Prudence Paradox: A market system dynamics model of a widening risk attitude-behavior gap?, in Consumer Culture Theory Conference, 2022, vol. 2022.

M.  Barnhart, Drenten, J., Gurrieri, L., and Huff, A., ?Platformization of American Gun Culture?, in Consumer Culture Theory 2022 Conference, 2022.

A.  Huff, Wilner, S. J. S., and Humphreys, A., ?The Role of Retailers in Market Legitimation: An Examination of the Regulated Cannabis Market in Ontario, Canada?, in 2022 Marketing & Public Policy Conference - American Marketing Association, 2022.

M.  Hall and Hyodo, J. D., ?Service Provider to the Rescue: How Firm Recovery of Do-It-Yourself Service Failure Turns Consumers from Competitors to Satisfied Customers?, Journal of Service Research, 2022.

R.  Reynolds-McIlnay and Keech, J., ?Skip the Line: How Social Comparison Impacts the Mobile App Ordering Experience?, Association for Consumer Research 2022. Denver, CO, 2022.

R.  Reynolds-McIlnay and Keech, J., ?Skip the Line: How Social Comparison Impacts the Mobile App Ordering Experience?, Frontiers in Service 2022. Babson College, Boston, MA, 2022.

M.  Barnhart and Huff, A., ?UNRAVEL-ing Gnarly Knots: A Path for Researching Market-entangled Wicked Social Problems?, Journal of Business Research, 2022.

R.  Madrigal, Bee, C., and Chen, J., ?When the Stakes are Low: How Key Features of Momentary  Suspense Contribute to a Global Evaluation of Enjoyment?, Communication Research, pp. 1-25, 2022.

M.  Harrold, Borquez, A. Donnadieu, and Huff, A., ?You Want Me to Put That Where? An Intimate Exploration of Consumer Adoption of Reusable Menstrual Products?. 2022.

A.  Kaliyamurthy and Schau, H., ?Accommodating the algorithmic gaze?, Mittelstaedt & Gentry Doctoral Symposium. 2021.

C.  Bee, King, J., and Stornelli, J., ?Are you with or against us? The cognitive and emotional consequences of sponsoring a rival?, Journal of Business Research, vol. 124, pp. 698-707, 2021.

L.  Ozanne, Stornelli, J., Luchs, M., Mick, D., Bayuk, J., Birau, M., Chugani-Marquez, S., Fransen, M., Herziger, A., Komorova, Y., Minton, E., Reshadi, F., Sullivan-Mort, G., Trujillo, C., Bae, H., Dhandra, T., and Zúñiga, M. Angel, ?Enabling and Cultivating Wiser Consumption: The Roles of Marketing and Public Policy?, Journal of Public Policy and Marketing, 2021.

I.  Parkman and Malkewitz, K., ?Good design is good business?: An empirical conceptualization of design management using the balanced scorecard.?, 2021.

A.  Huff and Barnhart, M., ?How Marketing Can UNRAVEL Wicked Social Problems?, in Marketing & Public Policy Conference - American Marketing Association, 2021.

C.  Bee and Dalakas, V., ?Introduction to Special Issue on Sport Marketing and Sponsorship?, Journal of Business Research, vol. 124, pp. 695-697, 2021.

A.  J Petersen and Schmid, F., ?Leveraging stakeholder networks with outside-in marketing?, Industrial Marketing Management, vol. 92, pp. 72-75, 2021.

A.  Huff, Humphreys, A., and Wilner, S. J. S., ?The Politication of Objects: Meaning Making and Materiality in the US Cannabis Market?, Journal of Consumer Research, 2021.

C.  Bee, Dalakas, V., and Chen, J., ?The Simultaneous Sponsorship of Rival Teams: Beyond Ingroup Favoritism and Outgroup Animosity?, Psychology and Marketing, vol. 39, no. 1, pp. 196-213, 2021.

A.  Huff, Barnhart, M., and Burkhardt, B., ?Tensions and Dynamics in the (De)Legitimation of the American Consumer Firearms Market?, in Association for Consumer Research 2021 Conference (North America), Duluth, MN, 2021.

D.  Aiken, Sukhdial, A., Campbell, R., Kent, A., and Malkewitz, K., ?Winning isn?t everything: An investigation linking old school values to fan behaviors?, 2021.

J.  King and Bee, C., ?Better in the (Near) Future: The Effects of Social Identity on Temporal Perspective and Optimistic Evaluations?, European Journal of Social Psychology, vol. 50, no. 4, pp. 749-765, 2020.

A.  Kaliyamurthy and Schau, H., ?The consumer subject in the algorithmic gaze?, American Marketing Association. 2020.

K.  Malkewitz and Ketcham, N., ?The Logo Life Cycle: An Abstract?, presented at the 2020, 2020, p. 101--102.

K.  Malkewitz, ?Meme Products?, presented at the 2020, 2020.

V.  Maille, Morrin, M., and Reynolds-McIlnay, R., ?On the Other Hand..: Enhancing Promotional Effectiveness with Haptic Cues?, Journal of Marketing Research, vol. 57, no. 1, pp. 100-117, 2020.

K.  Malkewitz and Ketcham, N., ?Sports Logos Life Cycles?, presented at the 2020, 2020.

K.  Malkewitz and Ketcham, N., ?Sports Logos Life Cycles?, Sports Marketing and Sponsorship Conference. 2020.

L.  Penaloza, Kelleher, C. Mary Ellen, and Barnhart, M., ?What's Love Got to Do with It that Technology can't Handle? Opportunities and Challenges for Aging Women in CoCreating Value in the Elderly Consumption Ensemble?, in Association of Consumer Research, 2020, vol. 48.

A.  Huff and Barnhart, M., ?Why Americans Are Buying More Guns than Ever?, 2020.

A.  Kaliyamurthy and Schau, H., ?The algorithmic gaze shaping consumption?, Association for Consumer Research. 2019.

A.  Kaliyamurthy and Schau, H., ?Algorithms in practice?, Consumer Culture Theory Conference. 2019.

M.  Barnhart, Huff, A., and Scott, I., ?American Consumers' Understandings of the Right to Consume Firearms?, Consumer Culture Theory 2019. Montreal, Canada, 2019.

M.  Barnhart, Huff, A., and Scott, I., ?American Consumers' Understandings of the Right to Consume Firearms?, in Consumer Culture Theory Consortium, 2019.

M.  Barnhart and Huff, A., ?Arming School Staff Will Pose Risks to Students that Outweigh Chance of Shooting?, 2019.

J.  Stornelli, Pereira, B., and Vann, R. J., ?Big Picture, Bad Outcomes: When Visual Perspectives Harm Health Goal Pursuit?, Journal of Consumer Psychology, 2019.

T. - Y.  Tung, Burns, L., and Koenig, H., ?Choice Overload and Online Approach Behavior?, International Journal of e-Business Research, vol. 15, no. 4 (October-December), pp. 56-72, 2019.

C.  Murnieks, Arthurs, J., Cardon, M. S., Farah, N., Stornelli, J., and Haynie, J. M., ?Close your Eyes or Open your Mind: Effects of Sleep and Mindfulness Exercises on Entrepreneurs' Exhaustion?, Journal of Business Venturing, 2019.

A.  Huff and Barnhart, M., ?Consumers, Culture, Marketing Strategy, and Market Systems: Integrating Marketing Research and  Firearms Studies?, New York: , 2019.

I.  Parkman and Malkewitz, K., ?Design briefs in design-driven new product development?, 2019.

A.  Huff and Barnhart, M., ?How a "Missing" Movement Made Gun Control a Winning Issue?, 2019.

K.  Malkewitz, ?How to Get a Job In the sports Industry?, San Diego State University MBA Sports MBA Student Association. 2019.

R.  Reynolds-McIlnay and Morrin, M., ?Increasing Shopper Trust in Retailer Technological Interfaces via Auditory Confirmation?, 2019 Northwest Marketing Research Symposium. Portland, OR, 2019.

R.  Reynolds-McIlnay and Morrin, M., ?Increasing Shopper Trust in Retailer Technological Interfaces via Auditory Confirmation?, Journal of Retailing, vol. 95, no. 4, pp. 128-142, 2019.

J.  Broome, ?Innovation Program Stagnant? Here's How to Get it Unstuck.?, vol. 2019, no. 1, p. 112, 2019.

M.  Belkhir, Brouard, M., Brunk, K. H., Campana, M., Dalmoro, M., Ferreira, M. Christina, Figueiredo, B., Huff, A., Scaraboto, D., Sibai, O., and Smith, A., ?Isolation in Globalizing Academic Fields: A Collaborative Autoethnography of Early Career Researchers?, Academy of Management Conference 2019. Boston, 2019.

M.  Brouard, Belkir, M., Brunk, K., Dalmoro, M., Ferriera, M. Christina, Figueirdo, B., Huff, A., Scaraboto, D., Sibai, O., and Smith, A., ?Isolation in Globalizing Academic Fields: A Collaborative Autoethnography of Early Career Researchers?, Academy of Management Learning and Education, vol. 18, no. 2, pp. 261-285, 2019.

M.  Barnhart, Huff, A., and Scott, I., ?Relating American's Responses to the Marketization of Armed Self-Defense to their Understandings of the Second Amendment?, in Association for Consumer Research, 2019.

M.  Hall and Hyodo, J., ?The Risks of Serving Growth-Minded Consumers in an Increasingly DIY Marketplace?, CBSig Conference. Bern, Switzerland, 2019.

K.  Malkewitz and Ketcham, N., ?Sports Logos Life Cycles?, Academy of Marketing Science Annual Conference. 2019.

K.  Malkewitz and Ketcham, N., ?Sports Logos Life Cycles?, presented at the 2019, 2019.

M.  Hall, Hyodo, J., and Kristofferson, K., ?You Didn?t Take my Advice? Examining Social and Product-Related Outcomes of Rejected Recommendations?, Society for Consumer Psychology Conference. Savannah, Georgia, 2019.

N.  Brown, ?Behind the Scenes With Nikki Brown Business and Marketing Instructor?. Corvallis, OR, 2018.

J.  Chen, Gurel-Atay, E., Kahle, L. R., and Suh, W. Suk, ?Changes in Social Values in the United States – 1976-2017: Is a New Age of Tribalism Emerging??, in Association for Consumer Research, 2018.

A.  Klotz, Bolino, M. C., Song, H., and Stornelli, J., ?Examining the Nature, Causes, and Consequences of Profiles of Organizational Citizenship Behavior?, Journal of Organizational Behavior, vol. 39, no. 5, pp. 629-647, 2018.

A.  Huff, Humphreys, A., and Wilner, S., ?Expressive Materiality and the Making of Markets: Insights from the U.S. Cannabis Market?, in American Marketing Association Winter Educators' Conference 2019, 2018, vol. 30.

A.  Huff and Barnhart, M., ?Fairytales and Nightmares: Gun Mythology and the American Market System for Firearms?. Odense, Denmark, 2018.

D.  K. Aiken, Bee, C., and Walker, N., ?From Passion to Obsession: Development and Validation of a Scale to Measure Compulsive Sport Consumption?, Journal of Business Research, vol. 87, pp. 69-79, 2018.

A.  Watson, Zank, G., and Turri, A. M., ?I Know, But I'd Rather Be Beautiful:  The Impact of Self-esteem, Narcissism, Weight, and Knowledge on Addictive Tanning Behavior in Millennials?, Journal of Consumer Affairs, vol. 52, no. 1, pp. 209-226, 2018.

M.  Hall and Hyodo, J., ?If No One Saw It on Instagram, Was It Any Good? Examining Received Attention as a Social Benefit of Experiential Consumption?, Association for Consumer Research Conference. 46. Dallas, Texas, 2018.

A.  Huff, Humphreys, A., and Wilner, S. J. S., ?Legitimacy and the Politics of Things?, Consumer Culture Theory 2018. Odense, Denmark, 2018.

K.  Malkewitz and Ketcham, N., ?Logo Life Cycles?, Western Oregon University Academic Excellence Showcase. 2018.

K.  Malkewitz and Ketcham, N., ?Logo Life Cycles?, presented at the 2018, 2018.

K.  Malkewitz and Ketcham, N., ?Logo Life Cycles: A Proof-of-Concept Research Project Examining the Logo Life Cycle?, 3rd Northwest Marketing Research Symposium. 2018.

K.  Malkewitz and Ketcham, N., ?Logo Life Cycles: A Proof-of-Concept Research Project Examining the Logo Life Cycle?, presented at the 2018, 2018.

N.  Brown, ?Meeting Students Where They Are?. Corvallis, OR, 2018.

M.  Barnhart and Huff, A., ?Negotiating the Legitimacy of an American Icon: Myth and the U.S. Gun Market?, in Association for Consumer Research, 2018, vol. 46.

H.  Nakayama, Shimada, Y., Zang, L., Terasawa, M., Nishiura, K., Matsuda, K., Toombs, C., Langdon, C., and Nishimura, N., ?Novel Anti-Obesity Properties of Palmaria mollis in Zebrafish and Mouse Models?, Nutrients, vol. 10, no. 10, 2018.

M.  Barnhart, Huff, A., McAlexander, B., and McAlexander, J., ?Preparing for the Attack: Mitigating Risk through Routines in Armed Self-Defense?, Journal of the Association for Consumer Research, vol. 3, no. 1, 2018.

A.  Huff, ?Reaching Out and Building Up: Making Theoretical Contributions to Substantive Domains?. Odense, Denmark, 2018.

A.  Watson, ?Symbiotic Fashion and Emergent Identity: A Theoretical Model?, in University of Southern Denmark, Odense, 2018, p. 50.

A.  Watson, ?The Symbiotic Fashion and Emergent Identity Model?, Consumer Culture Theory Conference. University of Southern Denmark, Odense, Denmark, 2018.

N.  Brown, ?Through a Student?s Eyes: 4 Simple Ways To Improve Engagement In Your Online Course?, 2018 Ecampus Faculty Forum. Corvallis, OR, 2018.

N.  Brown, ?Through A Student's Eyes: A Deep Dive Into Online Learning?, Ecampus Professional Development Funds Discussions. OSU - Willamette East, 3rd floor of The Valley Library, 2018.

N.  Brown, ?Using Company Case Studies in the Online Classroom?, Ecampus Faculty Luncheon. OSU - Horizon Room (MU 49), 2018.

A.  Huff and Barnhart, M., ?Why Trump's Idea to Arm Teachers May Miss the Mark?. 2018.

D.  Aiken, Sukhdial, A., Campbell, R., Kent, A., and Malkewitz, K., ?Winning Isn?t Everything: An Investigation Linking Old School Values to BIRGing, CORFing, BIRFing, and CORSing Behaviors?, Sport Marketing and Sponsorship Conference. 2018.

D.  Aiken, Sukhdial, A., Campbell, R., Kent, A., and Malkewitz, K., ?Winning Isn?t Everything: An Investigation Linking Old School Values to BIRGing, CORFing, BIRFing, and CORSing Behaviors?, presented at the 2018, 2018.

A.  Huff, Barnhart, M., McAlexander, B., and McAlexander, J., ?Addressing the Wicked Problem of American Gun Violence: Consumer Interest Groups as Macro-social Marketers?, Journal of Macromarketing, vol. 37, no. 4, pp. 393-408, 2017.

F.  Veltri and Moody, R., ?Are online reviews of marketing classes unbiased: A look at the impact of social modelling and reactance on student online reviews??, presented at the 2017, 2017.

M.  Barnhart and Huff, A., ?Assembling Safety in an Armed America?, Speaker Series. Melbourne, Australia, 2017.

A.  Huff and Barnhart, M., ?Assembling Safety in an Armed America?, Oregon Marketing Research Symposium. Eugene, Oregon, 2017.

R.  Reynolds-McIlnay, ?Auditory Feedback and the Shopping Experience?, ACRA Annual Conference. Bloomington, MN, 2017.

A.  Huff, Barnhart, M., McAlexander, B., and McAlexander, J., ?Consumers' Assemblages of Fear and Safety with Firearms: Obstacles to Addressing Gun Violence in an Armed America?, in Association for Consumer Research, San Diego, CA, 2017, vol. 45, pp. 675-676.

M.  Barnhart, Huff, A., McAlexander, J., and McAlexander, B., ?Consumers? Assemblages of Fear and Safety with Firearms: Obstacles to Addressing Gun Violence in an Armed America?, Association for Consumer Research Conference 2017. San Diego, CA, 2017.

M.  Barnhart, Huff, A., McAlexander, J., and McAlexander, B., ?Consumers? Assemblages of Fear and Safety with Firearms: Obstacles to Addressing Gun Violence in an Armed America?, Consumer Culture Theory Conference 2017. Anaheim, CA, 2017.

A.  Huff, ?Consumers, Culture, Strategy, and Market Systems: Integrating Marketing Research and Firearms Studies?, Gun Studies Symposium. University of Arizona, 2017.

T. - Y.  Tung, Koenig, H., and Chen, H. - L., ?Effects of Green Self-Identity and Cognitive and Affective Involvement on Patronage Intention in Eco-Friendly Apparel Consumption: A Gender Comparison?, Sustainability, vol. 9, 2017.

M.  Montoya, Bala, H., and Massey, A. P., ?The effects of process orientations on collaboration technology use and outcomes in product development?, Journal of Management Information Systems, vol. 34, no. 2, pp. 520-559, 2017.

T. - Y.  Tung, Koenig, H., and Chen, H. - L., ?Effects pf Green Self-Identity and Gender Influences on Consumers' Involvement and Patronage Intention in Eco-Apparel Consumption?, in Association for Consumer Research, San Diego, California, 2017.

M.  Barnhart and Mish, J., ?Hippies, Hummer Owners, and People Like Me: Stereotyping as a Means of Reconciling Ethical Consumption Values with the DSP?, Journal of Macromarketing, vol. 37, no. 1, 2017.

T.  Montgomery, ?Hospitality Industry Labor Shortage   A Mixed?Methods Investigation?, 2017.

R.  Reynolds-McIlnay, Morrin, M., and Nordfalt, J., ?How Product-Environment Brightness Contrast and Product Disarray Impact Consumer Choice in Retail Environments?, Journal of Retailing, vol. 93, no. 3, pp. 266-282, 2017.

M.  Hall and Hyodo, J., ?I Thought People Would Be Stoked on Me?: The Effect of Received Attention on Purchase Satisfaction?, Society for Consumer Psychology. Dallas, Texas, 2017.

M.  Belkhir, Brouard, M., Brunk, K. H., Campana, M., Dalmoro, M., Ferreira, M. Christina, Figueiredo, B., Huff, A., Scaraboto, D., Sibai, O., and Smith, A., ?Isolation in Emerging Fields: The Case of Entrant Actors in an Emerging Academic Field?, Consumer Culture Theory 2017. Anaheim, CA, 2017.

M.  Hall and Hyodo, J., ?Is My Failure Your Problem? Examining Carryover Effects of Prior Consumer Failure on Customer Satisfaction?, Association for Consumer Research Conference. 45. San Diego, California, 2017.

M.  Hall and Hyodo, J., ?Is My Failure Your Problem? Examining Carryover Effects of Prior Consumer Failure on Customer Satisfaction?, Mittelstaedt Symposium. 2017.

S. J. S.  Wilner and Huff, A., ?Objects of Desire: The Role of Product Design in Revising Contested Cultural Meanings?, Journal of Marketing Management, vol. 33, no. 3-4, pp. 244-271, 2017.

R.  Reynolds-McIlnay, Mayor, L., Keech, J., and Morrin, M., ?Positive Consumer Sensory Experiences During Economically Uncertain and Technology-Dependent Times?, Annual Convention of the American Psychological Association (APA), Division 23, Society for Consumer Psychology. Washington, D.C., 2017.

A.  Rumpakis, Bee, C., and Lee, J., ?Collegiate Athletic Rebranding: Transforming the Visual Identity of Oregon State University?, Journal of School Public Relations, vol. 37, no. 2, pp. 249-274, 2016.

C.  Toombs, ?Commercialization of university technologies?, Oregon State University Vista Club. MU, 2016.

A.  Huff and Cotte, J., ?The Evolving Family Assemblage: How Senior Families 'Do' Family?, European Journal of Marketing, vol. 50, no. 5/6, pp. 892-915, 2016.

F.  Veltri and Moody, R., ?An exploration of where social media marketing is taught across the university campus.?, in Marketing Educators Association, Denver, CO, 2016.

M.  Belkhir, Brouard, M., Brunk, K. H., Campana, M., Dalmoro, M., Ferreira, M. Christina, Figueiredo, B., Huff, A., Scaraboto, D., Sibai, O., and Smith, A., ?From Fish Tank to the Open Ocean: Navigating the Institutional Field of CCT?, Consumer Culture Theory 2016. Lille, France, 2016.

F.  Veltri, Miller, J., Presley, R., and Charlton, A., ?The new playoff system in college football: Analysis of fan interest and perception of College Football National Championship Game.?, in Applied Sport Management conferencer, Baton Rouge, LA, 2016.

M.  Hall and Zhao, X., ?Perpetual Dispossession: An Exploration of Ownership without Possession?, Advances in Consumer Research, 44. Berlin, Germany, 2016.

M.  Hall and Zhao, X., ?Perpetual Dispossession: An Exploration of Ownership without Possession?, Advances in Consumer Research, vol. 44, 2016.

A.  Huff, Wilner, S. J. S., and Humphreys, A., ?The Pot Problem: The Role of Design in Legitimation of New Markets?, American Marketing Association 2016 Winter Educators' Conference. Las Vegas, 2016.

A.  Huff, Humphreys, A., and Wilner, S. J. S., ?The Pot Problem: The Role of Design in Legitimation of New Markets?, in American Marketing Association 2016 Winter Educators' Proceedings, 2016, pp. D10-11.

L. N.  Tobey, Koenig, H., Brown, N., and Manore, M. M., ?Reaching Low-Income Mothers to Improve Family Fruit and Vegetable Intake: Food Hero Social Marketing Campaign?, Nutrients, vol. 8, no. 9, 2016.

M.  Van Order, Shifters: Corporate Investing And Disruptive Change. Corvallis, Oregon: , 2016, p. 100.

M.  Barnhart, Huff, A., McAlexander, J., and McAlexander, B., ?Sisyphus and the American Socio-political Industrial Gun Complex: How Gun Violence Prevention Groups Keep Pushing the Rock?, Marketing and Public Policy Conference. San Luis Obispo, CA, 2016.

F.  Veltri, Scofield, A., and Black, C., ?Teaching Principles of Marketing: Student group projects from A to Z.?, in Marketing Educators Association, Denver, CO, 2016.

R.  Reynolds-McIlnay, ?Too Perfect to Touch: Shopper Reluctance to Disturb Neat Product Displays?, American Collegiate Retail Association Annual Conference. Secaucus, NJ, 2016.

R.  Reynolds-McIlnay, Morrin, M., and Nordfalt, J., ?The Black Sheep of Visual Merchandising: Asymmetric Response to Multicolor Displays?, American Marketing Association/American Collegiate Retail Association Triennial Conference. Coral Gables, FL, 2015.

A.  Watson and Turri, A. M., ?Consumer Perceptions of Carbon Labeling: Hype or Effective Communication Strategy??, Journal of Marketing Communications, vol. 21, no. 4, pp. 300-315, 2015.

U.  Orth and Malkewitz, K., ?Creating Brand Impressions Through Package Design?, presented at the 2015, 2015, p. 259--259.

C.  Toombs, ?Dulse Commercialization?, Salem Rotary. Salem Oregon, 2015.

J.  King, ?Extending Constructivist Perspectives on Opportunity Production Through An Incorporation of Effectual Logics?, Entrepreneurship Research Journal, 2015.

A.  Huff and Wilner, S. J. S., ?Focus on the Form, Forget about the Function: Marketplaces for Illicit Products?, AMA Winter Educator's Conference. San Antonio, TX, 2015.

M.  Barnhart, ?Marketing Services to Older Consumers?, Western Regional International Health Conference. Eugene, OR, 2015.

J.  McAlexander, Koenig, H., and DuFault, B., ?Millennials and Boomers: Increasing Alumni Community Affinity and Intent to Give by Target Market Segmentation?, International Journal of Nonprofit and Voluntary Sector Marketing, vol. 21, pp. 82-95, 2015.

V.  Maille, Morrin, M., and Reynolds-McIlnay, R., ?On the Other Hand?: Motor Fluency Effects Elicited by Unrelated Haptic Objects in Print Ads?, Society for Consumer Psychology Winter Conference. Phoenix, AZ, 2015.

A.  Huff and Barnhart, M., ?(Re)Assembling Family: An Examination of How Senior Families 'Do' Family?, Consumer Culture Theory 2015 Conference. University of Arkansas, 2015.

M.  Barnhart, ?Round Table panelist - The future of research in eldercare?, North American Association for Consumer Research Conference. New Orleans, 2015.

J.  McAlexander, Koenig, H., and DuFault, B., ?Advancement in Higher Education: The Role of Marketing in Building Philanthropic Giving Communities?, Journal of Marketing for Higher Education, vol. 24, no. 2, pp. 243-257, 2014.

J.  Giese, Malkewitz, K., Orth, U., and Henderson, P., ?Advancing the aesthetic middle principle: trade-offs in design attractiveness and strength?, 2014.

J.  King and Slovic, P., ?The Affect Heuristic in Early Judgments of Product Innovations?, Journal of Consumer Behaviour, vol. 16, no. 6, pp. 411-428, 2014.

R.  Reynolds-McIlnay, ?Auditory Feedback and the Online Shopping Experience?, Association for Consumer Research Conference. Baltimore, MD, 2014.

J.  McAlexander and DuFault, B., ?Borderlands: The Intersection of Liminality and Stable Third Place?, Consumer Culture Theory International Conference. Helsinki Finland, 2014.

A.  Huff and Wilner, S. J. S., ?Both Erotic and Ergonomic? Product Design as a Mechanism for Moral Legitimacy?, Design Management Institute Conference. London, UK, 2014.

J.  McAlexander, ?Consuming and Consumption in Third Space Communites: Constructing Sanctuary?, ACR North American Conference. Baltimore, 2014.

J.  Gentry, Phillips, L., and Barnhart, M., ?Everyday Consumption and Perceptions of Oldness: Barnhart and Penaloza Extended?, Association for Consumer Research Latin American Conference 2014. Guadalajara, Mexico, 2014.

W.  Kang and Montoya, M., ?The Impact of Product Portfolio Strategy on Financial Performance: The Roles of Product Development and Market Entry Decisions?, Journal of Product Innovation Management, vol. 31, no. 3, pp. 516-534, 2014.

M.  Barnhart and Huff, A., ?In and Out: Paid Caregivers as Members of the Family..kind of?, Consumer Culture Theory Conference. Helsinki, Finland, 2014.

M.  Barnhart, Huff, A., and Cotte, J., ?Like a Member of the Family: Including and Excluding Paid Caregivers in Performances of Family?, Journal of Marketing Management, vol. 30, no. 15-16, pp. 1680-1702, 2014.

J.  McAlexander, DuFault, B., Martin, D., and Schouten, J., ?The Marketization of Religion: Field, Capital, and Consumer Identity?, Journal of Consumer Research, vol. 41, no. 3, pp. 858-875, 2014.

M.  Barnhart and Ratchford, M., ?A Multivariate Analysis of Pre-acquisition Drivers of Technology Adoption?, Marketing Science Conference. Atlanta, GA, 2014.

R.  Reynolds-McIlnay and Morrin, M., ?Neatness Matters: The Effect of Display Neatness on Product Color Choice?, Understanding the Customer?s Sensory Experience Conference. Philadelphia, PA, 2014.

R.  Reynolds-McIlnay, ?Neatness Matters: The Effect of Display Neatness on Product Color Choice?, 2014 Shopper Marketing: In-Store, Online, Social and Mobile Conference. Stockholm, Sweden, 2014.

C.  Bee and Neubaum, D., ?The Role of Cognitive Appraisal and Emotions of Family Members in the Family Business System?, Journal of Family Business Strategy, vol. 5, no. 3, pp. 323-333, 2014.

S.  Cook, Watson, A., and Parker, S., ?A Twenty Year Examination of the Perceptions of Business School Interns: A Longitudinal Case Study?, Journal of Education for Business, vol. 90, pp. 103-110, 2014.

C.  Newman, Turri, A. M., Howlett, E., and Watson, A., ?Twenty Years of Country-of-Origin Food Labeling Research: A Review of the Literature and Implications for Food Marketing Systems?, Journal of Macromarketing, vol. 34, no. 4, pp. 505-519, 2014.

K.  Malkewitz and Bee, C., ?Undertaking Brand Design in Sports?, 2014.

K.  Malkewitz and Bee, C., ?Undertaking Successful Brand Design in Sport?, New York, NY: , 2014, pp. 89-108.

K.  Malkewitz and Bee, C., ?Undertaking Successful Brand Design in Sport?, New York, NY: , 2014, pp. 89-108.

S.  Im, Montoya, M., and Workman, J., ?Antecedents and Consequences of Creativity in Product Innovation Teams?, Journal of Product Innovation Management, vol. 30, no. 1, pp. 170-185, 2013.

R.  Reynolds-McIlnay, ?Auditory Feedback Affecting the Online Shopping Experience?, Pricing and Retailing Conference. Babson College, Babson Park, MA, 2013.

J. D.  Townsend, Kang, W. K., Montoya, M., and Calantone, R., ?Brand Specific Design Effects: Form and Function?, Journal of Product Innovation Management, vol. 30, no. 5, pp. 994-1008, 2013.

A.  Huff and Cotte, J., ?Complexities of consumption: The case of childcare?, Journal of Consumer Affairs, vol. 47, no. 1, pp. 72-97, 2013.

H.  Kwak, Jaju, A., Puzakova, M., and Rocereto, J. F., ?The Connubial Relationship between Market Orientation and Entrepreneurial Orientation?, Journal of Marketing Theory and Practice, vol. 21, no. 2, pp. 141-161, 2013.

C.  Bee and Madrigal, R., ?Consumer Uncertainty: The Influence of Anticipatory Emotions on Ambivalence, Attitudes, and Intentions?, Journal of Consumer Behaviour, vol. 12, no. 5, pp. 370-381, 2013.

E.  Fischer, Martin, K., Hill, R., Kamakura, W., Du, R., Penaloza, L., Barnhart, M., Sharma, E., Alter, A., Ustuner, T., and Thompson, C., ?Financial insecurity and deprivation?, Journal of Consumer Research, 2013.

A.  Huff and Wilner, S., ?Focus on the Form, Forget the Function: The Legitimization of Illicit Products through Design?, Association for Consumer Research. 2013.

A.  Huff and Wilner, S., ?Focus on the Form, Forget the Function: The Legitimization of Illicit Products through Design?, Consumer Culture Theory. Tucson, 2013.

J.  King, ?Helpful & Safe vs Useless & Dangerous?, Its in the Bag. OSU-Cascades, 2013.

J.  McAlexander and DuFault, B., ?Leaving an Identity-Central Community of Practice?, Consumer Culture Theory Conference. University of Arizona, 2013.

J.  McAlexander, Schouten, J., DuFault, B., and Martin, D., ?Leaving and Identity-Central Community of Practice?, Consumer Culture Theory International Conference. Tucson AZ, 2013.

J.  McAlexander, ?Living and Leaving Brand Community?, Royal Bank Distinguished Visiting Speaker. Montreal Canada, 2013.

J.  Chen and Xie, V., ?The Moral High Ground: The Role of Moral Emotions in Consumer Boycotts?, in Society of Consumer Psychology, 2013.

J.  McAlexander and DuFault, B., ?Our Scientific Heritage?, ACR North American Conference. Chicago, 2013.

N.  Dawar and Stornelli, J., ?Rebuilding the Relationship Between Manufacturers and Retailers?, MIT Sloan Management Review, 2013.

C.  Bee and Dalakas, V., ?Rivalries and Sponsorship Affiliation: Examining the Effects of Social Identity and Argument Strength on Responses to Sponsorship-related Advertising Messages?, Journal of Marketing Communications, 2013.

M.  Puzakova, Kwak, H., and Taylor, C. R., ?The Role of Geography of Self in "Filling In" Brand Personality Characteristics: Consumer Inference of Claim-Irrelevant Attributes?, Journal of Advertising, vol. 42, no. 1, pp. 16-29, 2013.

J.  McAlexander and DuFault, B., ?A Sociohistoric Comparison of Citizen Scientists: From 18th Century England to 21st Century Antarctica?, Consumer Culture Theory International Conference. Tucson AZ, 2013.

M.  Puzakova, Kwak, H., and Rocereto, J., ?When Humanizing Brands Goes Wrong: The Detrimental Role of Brand Anthropomorphization Amidst Product Wrongdoings?, Journal of Marketing, vol. 77, no. 3, pp. 81-100, 2013.

M.  Barnhart and Penaloza, L., ?Who Are You Calling Old? Negotiating Old Age Identity in the Elderly Consumption Ensemble?, Journal of Consumer Research, 2013.

K.  Malkewitz and Orth, U., ?The accuracy of design-based judgments: A constructivist approach?, Journal of Retailing, 2012.

U.  Orth and Malkewitz, K., ?The Accuracy of Design-Based Judgments: A Constructivist Approach,?, 2012.

K.  Malkewitz and Orth, U., ?The accuracy of design-based judgments: A constructivist approach?, Journal of Retailing, 2012.

J.  McAlexander and Koenig, H., ?Building Communities of Philanthropy in Higher Education: Contextual Influences?, International Journal of Nonprofit and Voluntary Sector Marketing, vol. 17, no. 2, pp. 122-131, 2012.

A.  Huff, ?Commercial Elder Care: Implications for Consumer Research and Public Policy?, Academic Consumer Interest Research in Policy Making. Toronto, 2012.

M.  Ratchford and Barnhart, M., ?Development and Validation of the Technology Adoption Propensity (TAP) Index?, Journal of Business Research, vol. 65, no. 8, pp. 1209-1215, 2012.

J.  McAlexander and DuFault, B., ?Genius for Sale: The Conspicuous Consumption of Ideas?, Consumer Culture Theory International Conference. Oxford University, 2012.

U.  Orth, Heinrich, F., and Malkewitz, K., ?Interior Design and Store Personality?, 2012.

C.  Bee and Madrigal, R., ?It's Not Whether You Win or Lose, It's How the Game is Played: The Influence of Sports Programming on Advertising?, Journal of Advertising, vol. 41, no. 1, pp. 47-58, 2012.

C.  Bee and Madrigal, R., ?Outcomes are in the Eye of the Beholder: The Influence of Affective Dispositions on Disconfirmation Emotions, Outcome Satisfaction, and Enjoyment?, Media Psychology, vol. 24, no. 4, pp. 143-153, 2012.

K.  Malkewitz, Orth, U., and Heinrich, F., ?Servicescape interior design and consumers' personality impressions?, Journal of Services Marketing, 2012.

K.  Malkewitz, Orth, U., and Heinrich, F., ?Servicescape interior design and consumers' personality impressions?, Journal of Services Marketing, 2012.

A.  Huff and Cotte, J., ?Using the Marketplace to Reconceptualize Motherhood?, Association for Consumer Research. Vancouver, 2012.

J.  McAlexander, ?20 Years in the Field: The Ethnographic Journey?, Market Research Association Conference. Las Vegas, NV, 2011.

M.  Montoya, Massey, A. P., and Lockwood, N. S., ?3D Collaborative Virtual Environments: Exploring the Link between Collaborative Behaviors and Team Performance?, Decision Sciences, vol. 42, no. 1, pp. 451-476, 2011.

A.  Huff, ?The Ambivalent Role of Adult Siblings in Family Decisions about Elder Care?, Consumer Culture Theory. Chicago, 2011.

A.  Huff and Cotte, J., ?The Ambivalent Role of Adult Siblings in Family Decisions about Elder Care?, Association for Consumer Research. St Louis, 2011.

J.  Wang and Huff, A., ?Boycotters Who Don?t Boycott: Attitude-Behavior Inconsistency in an Anti-Consumption Movement?, Association for Consumer Research. St Louis, 2011.

A.  Huff, ?Buying the Girlfriend Experience: An Exploration of the Consumption Experiences of Male Customers of Escorts?, Consumer Culture Theory. Chicago, 2011.

A.  Huff, ?Buying the Girlfriend Experience: An Exploration of the Consumption Experiences of Male Customers of Escorts?, Association for Consumer Research. St Louis, 2011.

A.  Huff, ?Buying the Girlfriend Experience: An Exploration of the Consumption Experiences of Male Customers of Escorts?, vol. 13, Bingley: , 2011, pp. 111-126.

A.  Stokes, Jensen, T. D., and Watson, A., ?Co-Branding:  The Effects of Internet Merchant Familiarity and Delivery Carrier Familiarity on Price and Merchant Perceptions?, Journal of Marketing Theory and Practice, 2011.

I.  Parkman and Malkewitz, K., ?Content and Context: Product Design Briefs, Knowledge- based Assets, and Firm Performance?, Product Development Management Association Global Conference on Product Innovation Management. 2011.

I.  Parkman and Malkewitz, K., ?Content and Context: Product Design Briefs, Knowledge- based Assets, and Firm Performance?, presented at the 2011, 2011.

R.  Madrigal, Bee, C., Chen, J., and LaBarge, M., ?The Effect of Suspense on Enjoyment Following a Desirable Outcome: The Mediating Role of Relief?, Media Psychology, vol. 14, no. 3, pp. 259-288, 2011.

J. D.  Townsend, Montoya, M., and Calantone, R. J., ?Form and Function: A Matter of Perspective?, Journal of Product Innovation Management, vol. 28, pp. 374-377, 2011.

L.  Penaloza and Barnhart, M., ?Living U.S. Capitalism: The Normalization of Credit/Debt?, Journal of Consumer Research, vol. 38, no. 4, pp. 743-762, 2011.

J. F.  Rocereto, Puzakova, M., Anderson, R. E., and Kwak, H., ?The Role of Response Formats on Extreme Response Style: A Case of Likert-Type vs. Semantic Differential Scales?, Advances in International Marketing, vol. 22, pp. 53-71, 2011.

T.  Montgomery, ?Segmenting a Fragmented Market ? Challenges and How to Get It Right?, Pricing Trends Monthly Webinar Series. 2011.

J.  McAlexander, ?Where are we going with this..relationship??, International Colloquium on the Consumer-Brand Relationship. Winter Park Fl, 2011.

J.  McAlexander, ?Building Communities of Affinity?, Western Region CASE conference. Portland OR, 2010.

K.  Malkewitz, ?Can You Judge a Book by Its Cover??, Oregon State University Wine Symposium. 2010.

J.  Chen, Gurel-Atay, E., Xie, G. - X., and Kahle, L., ?Changes in Social Values in the United States, 1976-2007: 'Self-Respect' Is on the Upswing as 'Sense of Belonging' Becomes Less Important.?, Journal of Advertising Research, vol. 50, no. 1, pp. 57-67, 2010.

J.  McAlexander, ?Communitas Interruptus?, European Advances in Consumer Research. 2010.

M.  Montoya, Massey, A. P., and Khatri, V., ?Connecting IT Service Operations to Service Marketing Practices?, Decision Sciences, vol. 26, no. 4, pp. 65-85, 2010.

J.  McAlexander and Koenig, H., ?Contextual Influences: Building Brand Community in Large and Small Colleges?, Journal of Marketing for Higher Education, 2010.

C.  Bee and Havitz, M. E., ?Exploring the Relationships Among Involvement, Psychological Commitment, and Behavioral Loyalty in a Sport Spectator Context?, International Journal of Sports Marketing and Sponsorship, vol. 11, no. 2, pp. 140-157, 2010.

K.  Malkewitz and Orth, U., ?Formation of consumer price expectation based on package design: attractive and quality routes?, Journal of Marketing Theory and Practice, 2010.

U.  Orth, Campana, D., and Malkewitz, K., ?Formation of Consumer Price Expectation Based on Package Design: Attractive and Quality Routes?, 2010.

K.  Malkewitz and Orth, U., ?Formation of consumer price expectation based on package design: attractive and quality routes?, Journal of Marketing Theory and Practice, 2010.

U.  Orth, Malkewitz, K., and Bee, C., ?Gender and Personality Drivers of Consumer Mixed Emotional Responses to Advertising?, Journal of Current Issues and Research in Advertising, vol. 32, no. 1, pp. 69-80, 2010.

U.  Orth, Malkewitz, K., and Bee, C., ?Gender and Personality Drivers of Consumer Mixed Emotional Response to Advertising?, 2010.

U.  Orth, Malkewitz, K., and Bee, C., ?Gender and Personality Drivers of Consumer Mixed Emotional Responses to Advertising?, Journal of Current Issues and Research in Advertising, vol. 32, no. 1, pp. 69-80, 2010.

K.  Malkewitz, ?The influence of program context intensity: An examination of television advertising during war news?, Journal of Current Issues and Research in Advertising, 2010.

D.  Aiken and Malkewitz, K., ?The Influence of Program Context Intensity: An Examination of Television Advertising During War News?, 2010.

K.  Malkewitz, ?The influence of program context intensity: An examination of television advertising during war news?, Journal of Current Issues and Research in Advertising, 2010.

A.  Stokes and Murray, J. B., ?An Interpretive Inquiry into the Consumption of Fashion:  A Microsociological Perspective?, 2010 Consumer Culture Theory Conference Proceedings. Madison, WI, 2010.

M.  Puzakova, Kwak, H., and Andras, T. Larsen, ?Mitigating Consumer Ethnocentrism via Advertising and Media Consumption in a Transitional Market: A Study from Russia?, International Journal of Advertising, vol. 29, no. 5, pp. 727-764, 2010.

A.  Stokes, Kopp, S. W., and Suter, T. A., ?What is Consumer Confusion and How is it Measured??, 2010 Marketing and Public Policy Conference Proceedings. Denver, CO, 2010.

K.  Malkewitz, ?Building Your Killer Business Plan?, Austin Entrepreneurship Program?s Build Your Business Plan Series. 2009.

M.  Montoya, Massey, A. P., Hung, C., and Crisp, B., ?Can you Hear Me Now? Communication in Virtual Product Development Teams?, Journal of Product Innovation Management, vol. 26, no. 2, pp. 139-155, 2009.

A.  Stokes, Turri, A., and Tangari, A., ?Is Carbon Labeling Effective?  The Impact of Carbon Labels on Consumer Perceptions and Purchase Intentions?, AMA Winter Educators' Conference Proceedings. Tampa, FL, 2009.

F.  Veltri, Miller, J., and Harris, A., ?Club sport national tournament: Economic impact of a small event on a mid-size community?, Recreational Sport Journal, vol. 33, pp. 119-128, 2009.

J.  McAlexander, Nelson, R., and Bates, C., ?Developing an Entreprenuerial Education in a Residential College: An Exploratory Case Study?, New England Journal of Entrepreneurship, pp. 49-62, 2009.

K.  Malkewitz, ?Dimensions of Technology Uncertainty and their Influence on NPD Activities and Problems?, Austin Entrepreneurship Scholars Research Seminar Series. 2009.

K.  Malkewitz, ?An Ex- Expatriate?s Experiences?, University of Oregon. 2009.

J.  Murray, Bui, M., and Stokes, A., ?Explaining Obesity:  An Inquiry into the Lives of the Obese?, Association for Consumer Research. Duluth, MN, 2009.

J. B.  Schmidt, Sarangee, K., and Montoya, M., ?Exploring New Product Development Project Review Practices?, Journal of Product Innovation Management, vol. 26, no. 5, pp. 520-635, 2009.

K.  Malkewitz, ?Making Your Passion Your Occupation: How to Get Employed Doing What You Love?, Baker Scholars Distinguished Speaker Series. 2009.

M.  Barnhart and Penaloza, L., ?Negotiating Agency in the Elderly Consumption Ensemble?, in Association for Consumer Research, 2009, vol. 36.

K.  Malkewitz, ?New Product Development in the Athletic Footwear and Apparel Industry?, Hope College Department of Business and Economics. 2009.

K.  Malkewitz, ?New Product Development in the Athletic Footwear and Apparel Industry?, University of Michigan School of Sport Management. 2009.

K.  Malkewitz, ?Overview of Wine Research?, OSU Food Science and Technology. 2009.

D.  Knuff, ?Psychology of Sales?, Best Practices Seminar. Bend, Oregon, 2009.

M.  Puzakova, Kwak, H., Andras, T. Larsen, and Zinkhan, G. M., ?The Role of Mass Media and Marketing Communication in Consumer Ethnocentrism: A Study from the Russian Market?, Academy of Marketing Science Annual Conference. Baltimore, MD, 2009.

K.  Malkewitz, ?Swooshes, Vectors, and Stripes: How the Design and Visual Fluency of Sport Firms? Logos influence Communication Efficacy?, presented at the 2009, 2009.

K.  Malkewitz, ?Swooshes, Vectors, and Stripes: How the Design and Visual Fluency of Sport Firms? Logos influence Communication Efficacy?, AMA Winter Educators Conference. 2009.

J.  King, ?Untitled?, Academy of Marketing Science. Portland, OR, 2009.

D.  Knuff and Shinderman, M., ?Why Consumers Buy Green?, It's in the Bag. OSU-Cascades, 2009.

A.  Stokes and Jensen, T. D., ?Consumers' (Dis)Use of the Nutrition Facts Panel?, Marketing and Public Policy Conference Proceedings. Philadelphia, PA, 2008.

K.  Malkewitz, ?Creating Brand Impressions through Package Design?, University of Oregon ? Oregon State University Platypus Seminar. 2008.

K.  Malkewitz, ?Creating Brand Impressions through Package Design?, OSU Alumni Association Annual Meeting. 2008.

K.  Malkewitz, ?Creating Brand Impressions with Packaging Design?, Oregon State University Consumer Behavior Interest Group. 2008.

I.  Parkman and Malkewitz, K., ?Design Artifacts as Evaluative Criteria in the Fuzzy Front End of New Product Development?, presented at the 2008, 2008.

I.  Parkman and Malkewitz, K., ?Design Artifacts as Evaluative Criteria in the Fuzzy Front End of New Product Development?, AMA Winter Educators Conference. 2008.

U.  Orth and Malkewitz, K., ?Directing Consumer Price Expectation through Package Design?, 4th Annual Wine Business Research Conference. 2008.

U. H.  Orth and Malkewitz, K., ?Directing Consumer Price Expectation through Package Design?, presented at the 2008, 2008.

M.  Elton, ?Ehtics in Advertising: The Unilever case study?, Friday Forum. Corvallis,  Oregon, 2008.

M.  Elton, ?Ethics in Advertising: The Unilever case study?, Special Topics:  Ethics in Advertising. Corvallis, Oregon, 2008.

U.  Orth and Malkewitz, K., ?Holistic Package Design and Consumer Brand Impressions?, 2008.

K.  Malkewitz and Orth, U., ?Holistic package design and consumer brand impressions?, Journal of Marketing, 2008.

K.  Malkewitz and Orth, U., ?Holistic package design and consumer brand impressions?, Journal of Marketing, 2008.

A.  Stokes and Turri, A., ?The Impact of Eco-Labeling on Consumer Perceptions?, Marketing and Public Policy 2008 Pre-conference Workshop. 2008.

K.  Malkewitz, ?The Marketing Canon?, Christian Albrechts Universität zu Kiel. 2008.

J.  Chen and Madrigal, R., ?Moderating and Mediating Efects of Team Identifcation in Regard to Causal Attributions and Summary Judgments Following a Game Outcome,"?, Journal of Sport Management, no. 6, 2008.

M.  Barnhart and Penaloza, L., ?Negotiating Agency in the Elderly Consumption Ensemble?, North American Association for Consumer Research. San Francisco, CA, 2008.

K.  Malkewitz, ?Product Design Research?, University of New Mexico Anderson School of Management. 2008.

F.  Veltri, Miller, J., and Gillentine, J., ?Risk management strategies at Division I Intercollegiate Football stadiums: Do spectators perceive they are protected against terrorism??, Journal of Contemporary Athletics, vol. 3, pp. 45-56, 2008.

J.  King, ?Untitled?, American Marketing Association. San Diego, CA, 2008.

M.  Barnhart and Penaloza, D. Lisa, ?Who Are You Calling Old? Old Age Identity Negotiation in the Elderly Consumption Ensemble?, Consumer Culture Theory Conference. 2008.

H.  Koenig and McAlexander, J., ?Alumni Giving:  Cultivating Connections that Build Commitment?, Symposium for the Marketing of Higher Education. San Diego, CA, 2007.

K.  Malkewitz, ?Communicating with Product Design?, presented at the 2007, 2007.

K.  Malkewitz, ?Communicating with Product Design?, Academy of Marketing Science Annual Conference. 2007.

U.  Orth, Koenig, H., and Firbasova, Z., ?Cross-national differences in consumer response to the framing of advertising messages: An exploratory comparison from central Europe?, European Journal of Marketing, vol. 41, no. 3/4, 2007.

D.  Knuff, Sprott, D. E., Spangenberg, E. R., Perkins, A., and Smith, R. J., ?Examining the Question-Behavior Effect Using the Implicit Association Test?, ACR. 2007.

K.  Malkewitz, ?How Design Influences Attitudes and Beliefs about Products?, presented at the 2007, 2007.

K.  Malkewitz, ?How Design Influences Attitudes and Beliefs about Products?, Academy of Marketing Science Annual Conference. 2007.

M.  Barnhart and Penaloza, D. Lisa, ?Living Capitalism: Consumer Identity and Consciousness in Transformational Consumer Research?, Conference on Transformative Consumer Research. Hanover, NH, 2007.

M.  Elton, ?Marketing Commodities: Building and Maintaining Brand Strength?, Pacific North West Vegetable Association Annual Conference and Trade Show. Kennewick, Washington, 2007.

K.  Malkewitz, ?Marketing Major Overview?, Marketing major to prospective OSU students, parents, and transfer students. 2007.

K.  Malkewitz, ?Reading between the Lines: Implementing Visual Fluency in Writing?, Oregon State University Writing Intensive Course Seminar Series. 2007.

M.  Barnhart and Ratchford, M., ?Rethinking Readiness: Development and Validation of a Reduced Form of the Technology Readiness Index?, in Proceedings of the American Marketing Association Winter Conference 2007, 2007.

M.  Barnhart and Ratchford, M., ?Rethinking Readiness: Development and Validation of a Reduced Form of the Technology Readiness Index?, Winter Educators' Conference. San Diego, CA, 2007.

J.  Schouten, McAlexander, J., and Koenig, H., ?Transcendent Consumption Experience and Brand Community?, Journal of the Academy of Marketing Science, vol. 35, no. 3/Fall, pp. 357-368, 2007.

D.  Knuff, ?Understanding the Self-Prophecy Phenomenon?, European Association for Consumer Research. Milan, 2007.

D.  Knuff, ?Untitled?. Brig, Switzerland, 2007.

A. P.  Massey, Khatri, V., and Montoya, M., ?Usability of Online Services: The Role of Technology Readiness and Context?, Decision Sciences, vol. 38, no. 2, pp. 277-308, 2007.

K.  Malkewitz, ?Visual Fluency Primer and the Theoretical Questions Raised by Visual Fluency?, University of Oregon - Oregon State University Platypus Seminar. 2007.

G. B.  Voss, Montoya, M., and Voss, Z., ?Aligning Innovation with Market Characteristics?, Journal of Marketing Research, vol. 43, no. 2, pp. 296-302, 2006.

D.  Knuff, ?Anecdotal Hearsay?, American Marketing Association. Tampa, 2006.

J.  McAlexander, Koenig, H., and Schouten, J. W., ?Building the Relationships of Brand Community in Higher Education:  A Strategic Framework for University Advancement?, International Journal of Educational Advancement, vol. 6, no. 2, pp. 107-118, 2006.

D.  Martin, Schouten, J., and McAlexander, J., ?Claiming the Throttle:  Multiple Feminities in a Hyper-Masculine Subculture?, Consumption, Markets and Culture, vol. 9, no. 3, pp. 171 - 205, 2006.

K.  Malkewitz, ?Co-Branding with Sports Entities: How Difficult Can it Be??, AMA Winter Educators? Conference. 2006.

K.  Malkewitz, ?Co-Branding with Sports Entities: How Difficult Can it Be??, presented at the 2006, 2006.

S.  Kim and Hsieh, P. - H., ?Gauging the Effects of Dependences on Control in Industrial Distribution Channels: Response Surface Approach?, International Journal of Research in Marketing, vol. 23, pp. 12 - 29, 2006.

D.  Aiken and Malkewitz, K., ?The Program Context of War News: An Empirical Investigation of Influences on Television Advertising Effectiveness?, AMA Winter Educators? Conference. 2006.

D.  Aiken and Malkewitz, K., ?The Program Context of War News: An Empirical Investigation of Influences on Television Advertising Effectiveness?, presented at the 2006, 2006.

C.  Bee and Kahle, L., ?Relationship Marketing in Sports: A Functional Approach?, Sport Marketing Quarterly, vol. 15, no. 2, pp. 102-110, 2006.

D. E.  Sprott, Spangenberg, E. R., Knuff, D., and Devezer, B., ?Self-prediction and patient health: Influencing health-related behaviors through self-prophecy?, Medical Science Monitor, vol. 12, no. 5, pp. RA85-91, 2006.

K.  Malkewitz, ?Sports Products: On and Off the Field?, University of San Diego College of Business. 2006.

D.  Knuff and Perkins, A., ?Understanding Self-Prophecy?, Association for Consumer Research. Orlando, 2006.

A. P.  Massey and Montoya, M., ?Unraveling the Temporal Fabric of the Knowledge Conversion Process: A Dynamic Theory of Media Selection and Use?, MIS Quarterly, vol. 30, no. 1, pp. 99-114, 2006.

H.  Koenig, McAlexander, J., and Schouten, J. W., ?Brand Community in Higher Education:  A Framework for Understanding and Building Loyalty?, Symposium for the Marketing of Higher Education. Chicago, IL, 2005.

J. B.  Schmidt, Calantone, R., Griffin, B., and Montoya, M., ?Do Certified Mail Third Wave Follow-Ups Really Boost Response Rates and Quality??, Marketing Letters, vol. 16, no. 2, pp. 129-141, 2005.

J.  McAlexander, ?HOG Tales, Jeep Trails, and Setting Sail?, Faculty seminar. Australia, 2005.

J.  McAlexander, ?HOG tales, Jeep Trails, and Setting Sail?, Faculty seminar. Sydney Australia, 2005.

A. P.  Massey, Montoya, M., and O'Driscoll, T., ?Human Performance Technology and Knowledge Management: A Case Study?, Performance Improvement Quarterly, vol. 18, no. 2, pp. 37-55, 2005.

R.  Madrigal, Bee, C., and LaBarge, M., ?Using the Olympics and FIFA World Cup to Enhance Global Equity: A Case Study of Two Companies in the Payment Services Category?, New York, NY: , 2005, pp. 179-190.

J.  McAlexander, Koenig, H., and Schouten, J. W., ?Building a University Brand Community: The Long-Term Impact of Shared Experiences?, Journal of Marketing for Higher Education, vol. 14, no. 2, pp. 61 - 79, 2004.

S.  Kim, ?Demand Generation in the IT Channel?, Global Technology Distribution Council CEO Summit. San Francisco, CA, 2004.

S. A.  Jones, Bee, C., Burton, R., and Kahle, L., ?Marketing through Sports Entertainment: A Functional Approach?, Mahwah, NJ: , 2004, pp. 309-322.

H.  Koenig, ?A New Direction for Branding?, Corvallis Chamber of Commerce, Business Connection. Corvallis, OR, 2004.

H.  Koenig, Duncan, L. M., and Becker, B. W., ?A Patriotism Scale and Patriotic-Themed Advertising Post 9/11 ? An Exploratory Experimental Study?, American Academy of Advertising Conference. Baton Rouge, LA, 2004.

D.  Aiken, Malkewitz, K., and Bowe, D., ?The Program Context of War News: Exploring Influences on Television Advertising Effectiveness?, 2004.

D.  Knuff, Giese, J. L., and Spangenberg, E. R., ?The Role of WOM Communication in Product Choice?, Association for Consumer Research. Portland, OR, 2004.

U.  Orth, ?Why Consumers (Do Not) Buy Oregon Wine?, OSU Grapevine Research Days. Corvallis, OR, 2004.

A. P.  Massey, Montoya, M., and Hung, Y., ?Because Time Matters: Temporal Coordination in Global Virtual Project Teams?, Journal of Management Information Systems, vol. 19, no. 4, pp. 129-156, 2003.

H.  Koenig and McAlexander, J., ?Building the Relationships of Brand Community in a Service Setting?, American Marketing Association Winter Educators' Conference. Chicago, IL, 2003.

M.  Montoya, Voss, G., and Grewal, D., ?Determinants of Online Channel Use and Overall Satisfaction with a Relational, Multichannel Service Provider?, Journal of the Academy of Marketing Science, vol. 31, no. 4, pp. 448-458, 2003.

D. H.  Henard, M. McFadyen, A., and Malkewitz, K., ?The Impact of Dedicated NPD Resources on Firm Financial Performance?, 2003.

K.  Malkewitz, ?Information Requirements of Marketing Academics and Practitioners?, Graduate Information Management and Library Science Students. 2003.

S.  Kim and Hsieh, P. - H., ?Interdependence and its Consequence in Distributor-Supplier Relationships: A Distributor Perspective Through Response Surface Approach?, Journal of Marketing Research, vol. XL, no. 1, pp. 101 - 112, 2003.

J.  McAlexander, ?Listening to the Customer?, Innovation in the Forest Products Industry: New Processes, Business Systems, and Products. Corvallis, OR, 2003.

J.  McAlexander, Kim, S., and Roberts, S., ?Loyalty: The Influences of Satisfaction and Brand Community?, Journal of Marketing Theory and Practice, vol. 11, no. 4, pp. 1-11, 2003.

U.  Orth, ?Measuring Buyer Response to Oregon Wine Branding Messages?, Presentation to Oregon Wine Advisory Board, Promotions Committee. Salem, Oregon, 2003.

K.  Malkewitz, Wright, P., and Friestad, M., ?Persuasion by Design: The State of Expertise on Visual Influence Tactics?, 2003.

D.  Di Benedetto, Anthony, C., Calantone, R. J., VanAllen, E., and Montoya, M., ?Purchasing Joins the NPD Team?, Research Technology Management: international journal of research management, vol. 46, no. 4, pp. 45-51, 2003.

S.  Kim, Stump, R. L., and Joshi, A. W., ?The Range of Self-Enforcing Agreement Use in Direct Business-to-Business Exchange Relationships?, Winter AMA Marketing Educators? Conference. Orlando, Florida, 2003.

U.  Orth, ?Wines and Lifestyles?, Presentation to Oregon Wine Advisory Board. Salem, OR, 2003.

F.  Veltri, ?Administration of Physical Education and Sport Programs?, 2002.

U.  Orth, ?Advantageously Positioning Oregon Wine?, Presentation to Oregon Wine Advisory Board, Research Committee. Corvallis, OR, 2002.

J.  McAlexander, Schouten, J., and Koenig, H., ?Building Brand Community?, Journal of Marketing, vol. 66, no. 1, pp. 38-54, 2002.

H.  Koenig, Giampaoli, J., Sneed, J., and Cluskey, M., ?Challenges Relative to Food Safety in School Foodservice?, California Dietetic Association Conference. Riverside, CA., 2002.

U.  Orth, ?Craft Brews: Consumer Preferences and Psychographics?, Presentation to Widmer Borthers Brewing Co. Portland, OR, 2002.

C. S.  Mishra, Koenig, H., and Gobeli, D., ?Creating Brand Equity Through Strategic Investments?, Journal of Private Equity, vol. 5, no. 2, pp. 45-52, 2002.

P. Y. K.  Chau, Cole, M., Massey, A. P., Montoya, M., and O'Keefe, R. M., ?Cultural Differences in the Online Behavior of Consumers?, Communications of the ACM, vol. 45, no. 10, pp. 138-143, 2002.

U.  Orth, ?Designing a meaningful symbol for “Oregon” Wine?, Presentation to the Oregon Wine Advisory Board, Promotions Committee. Portland, OR, 2002.

S. A.  Brown, Massey, A. P., Montoya, M., and Burkman, J. R., ?Do I Really Have To? User Acceptance of Mandated Technology?, European Journal of Information Systems, vol. 11, no. 4, pp. 283-295, 2002.

J. Inge Jenssen and Koenig, H., ?The Effect of Social Networks on Resource Access and Business Start-Ups?, European Planning Studies, vol. 10, no. 8, pp. 1039-1046, 2002.

H.  Koenig, ?The Future of Branding?, Seed Research of Oregon, Summer Turf Conference. Corvallis, OR, 2002.

J.  McAlexander and Schouten, J., ?The Great Debate: Design Research vs. Marketing Research?, Conference of the Western District of Industrial Designers Society of America. Industrial Designers Society of America, 2002.

D. H.  Henard, M. McFadyen, A., and Malkewitz, K., ?The Impact of Dedicated NPD Resources on Firm Financial Performance?, presented at the 2002, 2002.

D.  Henard, M. McFadyen, A., and Malkewitz, K., ?The Impact of Dedicated NPD Resources on Firm Financial Performance?, Marketing Science Institute (MSI) Winter Conference. 2002.

H.  Koenig and McAlexander, J., ?Intercustomer Relationships and Service Experiences: An Empirical Exploration?, American Marketing Association Winter Educator's Conference. Chicago, IL, 2002.

A. P.  Massey, Montoya, M., and O'Driscoll, T. M., ?Knowledge Management in Pursuit of Performance: Insigts from Nortel Networks?, MIS Quarterly, vol. 26, no. 3, pp. 269-290, 2002.

K.  Malkewitz, ?The Marketing Canon?, Appalachian State University Graduate School of Business. 2002.

U.  Orth, ?Oregon Agriculture?s Image?, Presentation to the Agribusiness Council of Oregon. Carlton, OR, 2002.

A. P.  Massey, Montoya, M., and O'Driscoll, T. M., ?Performance-centered Design of Knowledge-intensive Processes?, Journal of Management Information Systems, vol. 18, no. 4, pp. 37-59, 2002.

S.  Kim, Stump, R. L., and Oh, C., ?Relative Influence in Marketing Channels:  An Empirical Test of the Influence of Distributor Specialized Investments in an Eastern Versus Western Culture?, Multicultural Marketing Conference. Valencia, Spain, 2002.

J.  Giampaoli, Sneed, J., Cluskey, M., and Koenig, H., ?School Foodservice Directors' Attitudes and Perceived Challenges to Implementing Food Safety and HACCP Programs?, Journal of Child Nutrition & Management, vol. 26, no. 1, 2002.

S.  Kim, Kim, H., and Yamada, T., ?Search and Collaboration: A Two-sided Buying Behavior in High Technology Markets?, Winter AMA Marketing Educators? Conference. 2002.

U.  Orth, ?The communicators? role in promoting organically grown products?, Presentation to Kassel University, Dept. of Agriculture, International Development and Organic Production. Witzenhausen/Germany, 2001.

U.  Orth, ?Contemporary Marketing Research?, Presentation to Oregon Association of Nurserymen / Marketing Committee. Aurora, OR, 2001.

A. P.  Massey, Montoya, M., Hung, C., and Ramesh, V., ?Cultural Perceptions of Task-Technology Fit?, Communications of the ACM, vol. 44, no. 12, pp. 83-84, 2001.

M. V.  Tatikonda and Montoya, M., ?De l?intégration des perspectives opérationnelles et marketing  sur l?innovation produit?, Recherche et Applications en Marketing, vol. 16, no. 4, pp. 71-97, 2001.

D.  Gobeli and Koenig, H., ?Enhancing Technology Management Through Alliances?, Technology Management in the Knowledge Era, Portland International Conference on Management of Engineering and Technology. 2001.

D.  Gobeli and Koenig, H., ?Enhancing the E-Business Value Sequence Through R&D?, Portland International Conference on Management of Engineering and Technology. Portland, OR, 2001.

J.  McAlexander, ?Ethnographic Research as a Tool for Gauging Customer Experiences?, Conference on Customer Satisfaction Education. Milwaukee, WI, 2001.

X. M.  Song and Montoya, M., ?An Examination of the Effect of Perceived Technological Uncertainty on Japanese New Product Development?, Academy of Management Journal, vol. 44, no. 1, pp. 61-80, 2001.

H.  Koenig, Giampaoli, J., Sneed, J., and Cluskey, M., ?Food Safety and HACCP Challenges in School Foodservice?, American Dietetic Association Food and Nutrition Conference, Foodservice Systems Management Education Council Research Reports. St. Louis, MO, 2001.

M.  Montoya, Massey`, A. P., and Song, M., ?Getting it Together: Temporal Coordination and Conflict Management in Global Virtual Teams?, Academy of Management Journal, vol. 44, no. 6, pp. 1251-1263, 2001.

M. V.  Tatikonda and Montoya, M., ?The Influence of Project Execution Factors on Operational and Market Outcomes in New Product Development?, Management Science, vol. 47, no. 1, pp. 151-172, 2001.

S.  Kim, ?Interpersonal Dependence and Efficiency of Interfirm Exchange: A Cross-National Study of Industrial Distributor ? Supplier Relationships?, Winter AMA Marketing Educators? Conference. 2001.

S.  Kim, Stump, R. L., and Joshi, A., ?A Model of Self-Enforcing Agreement Use in Business-to-Business Exchange Relationships?, IMP conference on Industrial Marketing. Bergen, Norway, 2001.

J. B.  Schmidt, Montoya, M., and Massey, A., ?New Product Development Decision-Making Effectiveness: Comparing Individuals, Face-to-Face Teams, and Virtual Teams?, Decision Sciences, vol. 32, no. 4, pp. 575-601, 2001.

U.  Orth, ?Psychographic Segmentation of Visitors to Southern Moravia.?, International Conference “Region - Services - Travel Industry”. Ostrava/ Czech Republic, 2001.

A. P.  Massey, Montoya, M., and Brown, S., ?Reaping the Benefits of Innovative IT: The Long and Winding Road?, IEEE Transactions on Engineering Management, vol. 48, no. 3, pp. 348-357, 2001.

A. P.  Massey, Montoya, M., and Holcom, K., ?Reengineering the Customer Relationship: Leveraging Knowledge Assets at IBM?, Decision Support Systems, vol. 32, no. 2, pp. 155-170, 2001.

H.  Koenig, Schneider, C. L., and Cluskey, M., ?Teaching Practices Related to Customer Service Dimensions:  A Study of Dietetics Educators?, American Dietetic Association Food and Nutrition Conference, Foodservice Systems Management Education Council Research Reports. St. Louis, MO, 2001.

J.  McAlexander and Koenig, H., ?University Experiences, the Student-College Relationship, and Alumni Support?, Journal of Marketing for Higher Education, vol. 10, no. 3, pp. 21-43, 2001.

H.  Koenig, ?University Experiences, the Student-College Relationship, and Survey?, Student Affairs Assessment Showcase, Oregon State University. Corvallis, OR, 2001.

M.  Montoya and O'Driscoll, T., ?Applying Performance Support Technology in the Fuzzy Front End of NPD?, Journal of Product Innovation Management, vol. 17, no. 2, pp. 143-161, 2000.

J.  McAlexander, Fushimi, K., and Schouten, J., ?A Cross-Cultural Exploration of Subcultures of Consumption?, Research in Consumer Behavior, vol. 9, pp. 47-69, 2000.

S.  Kim, ?A Cross-national Comparative Study on Interdependence Structure and Distributor Attitudes: Industrial Product Channels in the United States and Japan?, AMA Winter Marketing Educators? Conference. San Antonio, TX, 2000.

K.  Malkewitz, Wright, P., and Friestad, M., ?Everyday Knowledge about Visual Persuasion?, presented at the 2000, 2000.

K.  Malkewitz, Wright, P., and Friestad, M., ?Everyday Knowledge about Visual Persuasion?, Advertising and Consumer Psychology: Visual Persuasion Conference. 2000.

M.  Montoya and O'Driscoll, T., ?From Experience: Applying Performance Support Technology in the Fuzzy Front End of NPD?, Journal of Product Innovation Management, vol. 17, no. 2, pp. 143-161, 2000.

R. M.  O'Keefe, Cole, M., Chau, P., Massey, A. P., Montoya, M., and Perry, M., ?From the User Interface to the Customer Interface: Results from a Global Experiment?, International Journal of Human-Computer Studies, vol. 53, no. 4, pp. 611-628, 2000.

J.  McAlexander, ?A Harley-Davidson Story: Marketing and Building Customer Relationships?, Presentation to the Salem Area Chamber of Commerce. Salem, OR, 2000.

D.  Gobeli, Mishra, C., and Koenig, H., ?Impact of R&D on Performance?, Financial Management Association Conference. Seattle, WA, 2000.

M.  Elton, ?International Marketing?, Seminar on International Marketing to Midlevel Managers. Bogota, Colombia, 2000.

R.  Sanchez, ?Presentation of a Marketing Research Consulting business?, Presentation to Eugene Chamber of Commerce. Eugene, OR, 2000.

R.  Sanchez, ?Presentation of a Marketing Research Consulting business?, Presentation to Salem Chamber of Commerce. Salem, OR, 2000.

R.  Sanchez, ?Presentation of a Marketing Research Consulting business?, Presentation to the Corvallis Chamber of Commerce. Corvallis, OR, 2000.

M.  Elton, ?Presentation to Chambers of Commerce/Kiwanis/Rotary Clubs?, Several Chamber of Commerce type groups including, Kiwanis and Rotary. 2000.

J.  McAlexander, ?The Branding of An Alumni Association?, Conference of the Council for Advancement and Support of Education. Portland, OR, 1999.

M.  Montoya and Calantone, R., ?A Model for Segment Selection in Industrial Product-Markets?, Marketing Science, vol. 18, no. 3, pp. 373-395, 1999.

D.  Gobeli, Mishra, C., and Koenig, H., ?Strategic Value of Technology and Brand Equity?, International Conference on Valuation of Intangible Assets in Global Operations. New Jersey, 1999.

D.  Gobeli and Koenig, H., ?Two Stage Internalization Framework for Multinational Corporations?, Academy of International Business Conference. South Carolina, 1999.

X. M.  Song and Montoya, M., ?Critical Development Activities for Really New versus Incremental Products?, Journal of Product Innovation Management, vol. 15, no. 2, pp. 124-135, 1998.

D.  Gobeli, Koenig, H., and Bechinger, I., ?Managing Conflict in Software Development Teams:  A Multi-Level Analysis?, Journal of Product Innovation Management, vol. 15, no. 5, pp. 423-435, 1998.

D.  Gobeli, Koenig, H., and Bechinger, I., ?Managing Conflict in Software Development Teams:  A Multi-Level Analysis?, Journal of Product Innovation Management, vol. 15, no. 5, pp. 423-435, 1998.

M.  Montoya, Massey, A. P., and Clapper, D., ?On-Line Focus Groups: Conceptual Issues and A Research Tool?, European Journal of Marketing, vol. 32, no. 7/8, pp. 45-54, 1998.

E. N.  Hansen, Fletcher, R., and McAlexander, J., ?Sustainable Forestry, Swedish Style, for Europe's Greening Market?, Journal of Forestry, vol. 96, no. 3, pp. 38-43, 1998.

X. M.  Song, Montoya, M., and Schmidt, J. B., ?Antecedents and Consequences of Cross-Functional Cooperation: A Comparison of Marketing, R&D, and Manufacturing Perspectives?, Journal of Product Innovation Management, vol. 14, no. 1, pp. 35-47, 1997.

C.  Breese, Adams, C., Logel, J., Drebing, C., Rollins, Y., Barnhart, M., Sullivan, B., DeMasters, B., Freedman, R., and Leonard, S., ?Comparison of the regional expression of nicotinic acetylcholine receptor alpha-7 mRNA and I-125-alpha-bungarotoxin binding in human postmortem brain?, Journal of Comparative Neurology, vol. 387, no. 3, pp. 385-398, 1997.

J.  McAlexander and Hansen, E., ?Demand for Third-Party Certified Wood Products: A Case Study of the US and UK?, International Union of Forestry Research Organizations Conference. Pullman, Washington, 1997.

J.  McAlexander, ?Marketing in the Graduate Curriculum?, Presentation to delegation from Thailand. Corvallis, OR, 1997.

H.  Koenig, Bechinger, I., and Gobeli, D., ?Product Success and Conflict in the Software Industry?, College of Business Friday Seminar Series. Corvallis, OR, 1997.

H.  Koenig, ?Researching Customer Interests and Market Opportunities?, Marketing Section- Professional Management Institute. Corvallis, OR, 1997.

J.  McAlexander and Hansen, E., ?Retailer Efforts for Sustainable Forest Products?, Forest Products Society Meeting. Vancouver, B.C., 1997.

X. M.  Song, Montoya, M., and Schmidt, J. B., ?The Role of Marketing in Developing Successful New Products in South Korea And Taiwan?, Journal of International Marketing, vol. 5, no. 3, pp. 47-69, 1997.

B.  Becker, Kaldenburg, D., and McAlexander, J., ?Site Selection by Professional Service Providers: The Case of Dental Practices?, Journal of Marketing Theory and Practice, vol. 5, pp. 35-44, 1997.

J.  McAlexander and Hansen, E., ?Home Depot/Sainsbury, Preliminary Results?, Sustainable Forestry Business Case Studies. Harrison Conference Center at Lake Bluff.  Lake Bluff, Illinois, 1996.

J.  McAlexander and Schouten, J. W., ?Interpersonal Relationships Within the Context of the Commercial Marketplace?, International Network on Personal Relationships. 1996.

H.  Koenig, ?Marketing Research:  An Overview?, Oregon Association of Convention and Visitor Bureaus' Fall Conference. Corvallis OR, 1996.

J.  McAlexander and Schouten, J. W., ?Material Possessions and the Divorce Experience?, International Network on Personal Relationships. 1996.

J.  McAlexander, ?Close to the Customer: Gonzo Research in an Age of Quality?, Presentation to the Portland Rotary Club. Portland, OR, 1995.

H.  Koenig, ?Information Technology in the Classroom:  What Can You Do Today, What Might You Do Tomorrow??, Western Marketing Educators' Association Conference. San Diego, CA, 1995.

H.  Koenig, ?Marketing ? Beyond the Spit?, Llama Association of North America Expo and Conference. Boise, ID, 1995.

J. R.  Brown, Johnson, J. L., and Koenig, H., ?Measuring the sources of marketing channel power: A comparison of alternative approaches?, International Journal of Research in Marketing, vol. 12, no. 4, pp. 333-354, 1995.

J.  Schouten and McAlexander, J., ?Subcultures of Consumption: An Ethnography of the New Bikers?, Journal of Consumer Research, vol. 22, no. 1, pp. 43-61, 1995.

M.  Montoya and Calantone, R., ?Determinants of New Product Performance: A Review and Meta-Analysis?, Journal of Product Innovation Management, vol. 11, no. 5, pp. 397-417, 1994.

H.  Koenig, ?Evaluating Formal Student Writing?, Writing Intensive Curriculum Faculty Seminar. Corvallis, OR, 1994.

D. O.  Kaldenberg, Koenig, H., and Becker, B. W., ?Mail Response Rate Patterns in a Population of Elderly:  Does Response Deteriorate With Age??, Public Opinion Quarterly, vol. 58, no. 1, pp. 68-76, 1994.

H.  Koenig and McAlexander, J., ?The Measurement of Service Quality in Healthcare: An Examination of Dental Practices?, Journal of Health Care Marketing, pp. 34-40, 1994.

H.  Koenig and Kleinsorge, I., ?Perceptual Measures of Quality:  A Tool to Improve Nursing Home Systems?, Hospital & Health Services Administration, vol. 39, no. 4, pp. 487-503, 1994.

J.  McAlexander, Kaldenburg, D., and Koenig, H., ?Service Quality Measurement?, Journal of Health Care Marketing, vol. 14, pp. 34-41, 1994.

J.  McAlexander, ?Subcultures of Consumption: Implications for Marketing?, Presentation OSU Portland Center. 1994.

H.  Koenig, ?When Knowledge Levels Vary, Why Not Try Hypermedia?, Marketing Education Review, vol. 4, no. 1, pp. 36-44, 1994.

B.  Becker, Kaldenberg, D., and McAlexander, J., ?Yellow Pages Usage by Professionals: An Exploratory Study of Dentists?, Health Marketing Quarterly, vol. 12, no. 2, pp. 97-110, 1994.

H.  Koenig, ?Antecedents of Power in a Channel of Distribution?, AMA Winter Educators' Conference. Newport Beach, CA, 1993.

D. J.  Brown and Koenig, H., ?Applying Total Quality Management to Business Education?, Journal of Education for Business, vol. 68, no. 6, pp. 325-329, 1993.

H.  Koenig and McAlexander, J., ?Attracting and Retaining Dental Patients?, DMC Professional Services Program, Oregon State University. Corvallis, OR, 1993.

J.  McAlexander, Schouten, J., and Roberts, S. D., ?Consumer Behavior and Divorce?, Research in Consumer Behavior, vol. 6, pp. 153-184, 1993.

J.  McAlexander, ?Marketing in a Free Market Economy?, Presentation to visiting Bulgarian Delegation. Corvallis, OR, 1993.

J.  McAlexander, Becker, B., and Kaldenberg, D., ?Positioning Health Care Services: Yellow Pages Advertising and Dental Practice Performance?, Journal of Health Care Marketing, vol. 13, no. 1, pp. 54-57, 1993.

H.  Koenig and Friese, S., ?Shopping for Trouble:  Experiences of Compulsive Buyers?, Advancing the Consumer Interest, vol. 5, no. 1, pp. 24-29, 1993.

J.  McAlexander, ?Attracting and Retaining Dental Patients?, OSU Professional Services Program: Oregon Dental Services. Corvallis, OR, 1992.

J.  McAlexander and Njue, J., ?Positioning Services?, Presentation to Sawa Sawa Academy. Kenya, 1992.

J.  McAlexander, Schouten, J., and Scammon, D., ?Positioning Professional Services: Segmenting the Financial Services Market?, Journal of Professional Services Marketing, vol. 7, no. 2, pp. 149-166, 1991.

J.  McAlexander and Schouten, J. W., ?Services and the Consumer Experience: Reevaluating Positioning Strategies?, DECA Western Regional Conference. Portland, OR, 1991.

H.  Koenig and Kleinsorge, I., ?The Silent Customers:  Measuring Customer Satisfaction in Nursing Homes?, Journal of Health Care Marketing, vol. 11, no. 4, pp. 2-13, 1991.

H.  Koenig, ?An Introduction to LISREL?, Presentation to the College of Business Faculty. Corvallis, OR, 1990.

H.  Koenig, ?One Step Toward Better Understanding Channel Relationships:  Tie Strength?, AMA Winter Educators' Conference. Chicago, IL, 1990.

H.  Koenig, ?Tie Strength:  A New Wrinkle on an Old Friend?, International Sunbelt Social Network Conference. San Diego, CA, 1990.

J.  McAlexander and Schouten, J., ?Hairstyles as Transition Markers?, Sociology and Social Research, vol. 74, pp. 58-62, 1989.

H.  Koenig, ?Measuring Customer Perceptions of the Quality of Service in your Family Business?, Family Business Conference. Corvallis, OR, 1989.

H.  Koenig, ?Relationship vs. Transaction Marketing?, Business Basics Day, Family Business Conference. Corvallis, OR, 1989.

J.  McAlexander and Schouten, J. W., ?The Symbolic Use of Hair Through Role Transitions and Life Structure Changes?, Joint Annual Meetings of the Popular Culture Association and American Culture Association. St. Louis, 1989.

J.  McAlexander and Scammon, D., ?Are Disclosures Sufficient?  A Micro Analysis of Impact in the Financial Services Market?, Journal of Public Policy and Marketing, vol. 7, no. 1, pp. 185-202, 1988.

J.  McAlexander, Nassen, K., and C. Shrader, B., ?McDonnell Douglas Corporation: A Case Study?, Midwest Case Writers Association Annual Conference. Ames, Iowa, 1988.

J.  McAlexander, Nassen, K., and C. Shrader, B., ?McDonnell Douglas Corporation: A Case Study?, Annual Advances in Business Cases, pp. 311-336, 1988.

K.  R. Teas, Dorsch, M. J., and McAlexander, J., ?Measuring Commercial Bank Customers' Attitudes Toward the Quality of the Financial Services Marketing Relationship?, Journal of Professional Services Marketing, vol. 4, pp. 75-96, 1988.

J. W.  Schouten and McAlexander, J., ?Positioning Services for Competitive Advantage?, Journal of Services Marketing, vol. 13, pp. 69-75, 1988.

J. W.  Schouten and McAlexander, J., ?Positioning Services for Competitive Advantage?, Annual Editions: Marketing 90/91 (Reprint) Guilford Conn: Dushkin, pp. 60-65, 1988.

J.  McAlexander, ?Strategic Marketing Management?, Iowa State University Extension Service. 1988.

H.  Koenig, ?Understanding the Consultant-Client Relationship?, Meeting of the Geertsen Line, Mary Kay Cosmetics. 1988.

H.  Koenig, Hampton, R., and Brown, J. R., ?Assessing Unidimensionality, Discriminant and Convergent Validity:  A New Approach in Marketing?, Academy of Marketing Science Conference. Miami, FL, 1987.

H.  Koenig, Brown, J. R., and Johnson, J. L., ?The Bases of Marketing Channel Power:  A Comparison of Alternative Measures?, AMA Summer Educators' Conference. Chicago, IL, 1986.

H.  Koenig, Johnson, J. L., and Brown, J. R., ?The Bases of Marketing Channel Power:  An Exploration and Confirmation of Their Underlying Dimensions?, AMA Summer Educators' Conference. Washington, D.C., 1985.

H.  Koenig, ?The Effects of Power Utilization on Interorganizational Relations?, AMA Winter Educators' Conference. Phoenix, AZ., 1985.

H.  Koenig and Smith, L. P., ?Meta-Analysis on the Relationship Between Satisfaction and Manifest Conflict in Marketing Channels?, AMA Summer Educators' Conference. Washington, D.C., 1985.

H.  Koenig, Kroeten, T. T., and Brown, J. R., ?The Bases of Power:  Their Effect Upon Retailer's Perceptions of Uncertainty?, AMA Summer Educators' Conference. Chicago, IL, 1984.

B. R.  James, Lusch, R. F., and Koenig, H., ?Environmental Uncertainty Regarding Inventory Ordering:  Its Behavioral Consequences in a Distribution Channel?, International Journal of Physical Distribution and Materials Management, vol. 14, no. 3, pp. 19-36, 1984.

M.  Barnhart, Huff, A., and Scott, I., ?Morality Appraisals in Consumer Responsibilization?, Journal of Consumer Research.