%0 Conference Paper %B Consumer Culture Theory Conference %D 2022 %T The Perilous Prudence Paradox: A market system dynamics model of a widening risk attitude-behavior gap %A Pellandini-Simanyi,Lena %A Barnhart,Michelle %K Marketing %B Consumer Culture Theory Conference %V 2022 %8 2022 %G eng %2 b %4 233716979712 %$ 233716979712