%0 Conference Paper %B American Marketing Association 2016 Winter Educators' Proceedings %D 2016 %T The Pot Problem: The Role of Design in Legitimation of New Markets %A Huff,Aimee %A Humphreys,Ashlee %A Wilner,Sarah J.S. %K Marketing %B American Marketing Association 2016 Winter Educators' Proceedings %P D10-11 %8 2016 %G eng %2 b %4 162759589888 %$ 162759589888