%0 Journal Article %J Annual Editions: Marketing 90/91 (Reprint) Guilford Conn: Dushkin %D 1988 %T Positioning Services for Competitive Advantage %A Schouten,John W. %A McAlexander,Jim %K Marketing %B Annual Editions: Marketing 90/91 (Reprint) Guilford Conn: Dushkin %P 60-65 %8 1988 %G eng %2 a %4 648556544 %$ 648556544