%0 Journal Article %J Communications of the ACM %D 2002 %T Cultural Differences in the Online Behavior of Consumers %A Chau,P. Y.K. %A Cole,M. %A Massey,A. P. %A Montoya,Mitzi %A O'Keefe,Robert M. %K Marketing %B Communications of the ACM %V 45 %P 138-143 %8 2002 %G eng %N 10 %2 a %4 112664580096 %$ 112664580096