%0 Journal Article %J International Journal of Human-Computer Studies %D 2000 %T From the User Interface to the Customer Interface: Results from a Global Experiment %A O'Keefe,R. M. %A Cole,M. %A Chau,P. %A Massey,A. P. %A Montoya,Mitzi %A Perry,M. %K Marketing %B International Journal of Human-Computer Studies %V 53 %P 611-628 %8 2000 %G eng %N 4 %2 a %4 112665516032 %$ 112665516032