%0 Journal Article %J Journal of International Marketing %D 1997 %T The Role of Marketing in Developing Successful New Products in South Korea And Taiwan %A Song,X. M. %A Montoya,Mitzi %A Schmidt,J. B. %K Marketing %B Journal of International Marketing %V 5 %P 47-69 %8 1997 %G eng %N 3 %2 a %4 112666171392 %$ 112666171392