%0 Journal Article %J Journal of the Association for Consumer Research %D 2022 %T Collective Health versus Individual Freedom: How Goal Centrality and Political Identity Shape Compliance with Covid-19 Prevention %A Pereira,Beatriz %A Stornelli,Jason %K Marketing %B Journal of the Association for Consumer Research %8 2022 %G eng %2 a %4 209974188032 %$ 209974188032