%0 Generic %D 2010 %T An Investigation of A Satisfaction Formation Process in Online Shopping: An Alternative Approach %A Park,I. %A Cho,Jeewon %A Rao,H.R %K Management %B International Conference on Information Systems (ICIS) %C St. Louis, MO %8 2010 %G eng %2 c %4 37331675137 %$ 37331675137