%0 Generic %D 2010 %T The effects of online product presentation on consumer responses: Mental imagery perspective %A Yoo,J %A Kim,Minjeong %A Burns,L %K Design Program %K Merchandising Management %B American Collegiate Retailing Association Annual Meeting %C Orlando, FL %8 2010 %G eng %2 c %4 59624689664 %$ 59624689664