%0 Generic %D 1987 %T Assessing Unidimensionality, Discriminant and Convergent Validity: A New Approach in Marketing %A Koenig,Hal %A Hampton,Ronald %A Brown,James R. %K Marketing %B Academy of Marketing Science Conference %C Miami, FL %8 1987 %G eng %2 c %4 647651328 %$ 647651328