Design briefs in design-driven new product development - Parkman,Ian; Malkewitz,Keven (2019)
Keywords: Marketing

Design Artifacts as Evaluative Criteria in the Fuzzy Front End of New Product Development - Parkman,Ian; Malkewitz,Keven (2008)
Keywords: Marketing

Design Artifacts as Evaluative Criteria in the Fuzzy Front End of New Product Development - Parkman,Ian; Malkewitz,Keven (AMA Winter Educators Conference, 2008)
Keywords: Marketing