%0 Generic %D 2023 %T Morality Appraisals in Consumer Responsibilization %A Barnhart,Michelle %A Huff,Aimee %A Scott,Inara %K Business Law %K Marketing %B University of Connecticut Marketing Speaker Series %C Storrs, Connecticut %8 2023 %G eng %2 c %4 261451874304 %$ 261451874304 %0 Newspaper Article %D 2022 %T Arming Teachers - An Effective Security Measure or False Sense of Security? %A Barnhart,Michelle %A Huff,Aimee %K Marketing %8 2022 %G eng %U https://theconversation.com/arming-teachers-an-effective-security-measure-or-a-false-sense-of-security-183909 %2 d %4 253772791808 %$ 253772791808 %0 Conference Paper %B Association for Consumer Research 2022 Conference %D 2022 %T Digital Curation in Contested Markets: How Gunfluencers Enable the Platformization of Second Amendment Ideology %A Drenten,Jenna %A Gurrieri,Lauren %A Huff,Aimee %A Barnhart,Michelle %K Marketing %B Association for Consumer Research 2022 Conference %8 2022 %G eng %2 b %4 233661716480 %$ 233661716480 %0 Generic %D 2022 %T Digital Curation in Contested Markets: How Gunfluencers Enable the Platformization of Second Amendment Ideology %A Drenten,Jenna %A Gurrieri,Lauren %A Huff,Aimee %A Barnhart,Michelle %K Marketing %B Australia & New Zealand Marketing Academy 2022 Conference %C Perth, Australia %8 2022 %G eng %2 c %4 250268035072 %$ 250268035072 %0 Conference Paper %B Association for Consumer Research 2022 Conference %D 2022 %T The (Ir)Responsible American Consumer: Examining Morality and Responsibilization for Armed Self-Defense %A Barnhart,Michelle %A Huff,Aimee %A Scott,Inara %K Business Law %K Marketing %B Association for Consumer Research 2022 Conference %8 2022 %G eng %2 b %4 233661792256 %$ 233661792256 %0 Generic %D 2022 %T Megamarketing in the US Firearms Market: A Longitudinal Study of (De)Legitimation and Advertising %A Huff,Aimee %A Barnhart,Michelle %A Burkhardt,Brett %K Marketing %C Chicago, IL %8 2022 %G eng %2 d %4 230919825408 %$ 230919825408 %0 Conference Paper %B Consumer Culture Theory Conference %D 2022 %T The Perilous Prudence Paradox: A market system dynamics model of a widening risk attitude-behavior gap %A Pellandini-Simanyi,Lena %A Barnhart,Michelle %K Marketing %B Consumer Culture Theory Conference %V 2022 %8 2022 %G eng %2 b %4 233716979712 %$ 233716979712 %0 Conference Paper %B Consumer Culture Theory 2022 Conference %D 2022 %T Platformization of American Gun Culture %A Barnhart,Michelle %A Drenten,Jenna %A Gurrieri,Lauren %A Huff,Aimee %K Marketing %B Consumer Culture Theory 2022 Conference %8 2022 %G eng %2 b %4 233017055232 %$ 233017055232 %0 Journal Article %J Journal of Business Research %D 2022 %T UNRAVEL-ing Gnarly Knots: A Path for Researching Market-entangled Wicked Social Problems %A Barnhart,Michelle %A Huff,Aimee %K Marketing %B Journal of Business Research %8 2022 %G eng %2 a %4 193713463296 %$ 193713463296 %0 Conference Paper %B Marketing & Public Policy Conference - American Marketing Association %D 2021 %T How Marketing Can UNRAVEL Wicked Social Problems %A Huff,Aimee %A Barnhart,Michelle %K Marketing %B Marketing & Public Policy Conference - American Marketing Association %8 2021 %G eng %2 b %4 217815736320 %$ 217815736320 %0 Conference Paper %B Association for Consumer Research 2021 Conference (North America) %D 2021 %T Tensions and Dynamics in the (De)Legitimation of the American Consumer Firearms Market %A Huff,Aimee %A Barnhart,Michelle %A Burkhardt,Brett %K Marketing %B Association for Consumer Research 2021 Conference (North America) %C Duluth, MN %8 2021 %G eng %2 b %4 230919929856 %$ 230919929856 %0 Conference Paper %B Association of Consumer Research %D 2020 %T What's Love Got to Do with It that Technology can't Handle? Opportunities and Challenges for Aging Women in CoCreating Value in the Elderly Consumption Ensemble %A Penaloza,Lisa %A Kelleher,Carol Mary Ellen %A Barnhart,Michelle %K Marketing %B Association of Consumer Research %V 48 %8 2020 %G eng %2 b %4 210457620480 %$ 210457620480 %0 Newspaper Article %D 2020 %T Why Americans Are Buying More Guns than Ever %A Huff,Aimee %A Barnhart,Michelle %K Marketing %8 2020 %G eng %U https://theconversation.com/profiles/aimee-dinnin-huff-391346/articles#:~:text=Why%20Americans%20are%20buying%20more%20guns%20than%C2%A0ever %2 d %4 253773285376 %$ 253773285376 %0 Generic %D 2019 %T American Consumers' Understandings of the Right to Consume Firearms %A Barnhart,Michelle %A Huff,Aimee %A Scott,Inara %K Business Law %K Marketing %B Consumer Culture Theory 2019 %C Montreal, Canada %8 2019 %G eng %2 c %4 195034695680 %$ 195034695680 %0 Conference Paper %B Consumer Culture Theory Consortium %D 2019 %T American Consumers' Understandings of the Right to Consume Firearms %A Barnhart,Michelle %A Huff,Aimee %A Scott,Inara %K Business Law %K Marketing %B Consumer Culture Theory Consortium %8 2019 %G eng %2 b %4 184199366656 %$ 184199366656 %0 Newspaper Article %D 2019 %T Arming School Staff Will Pose Risks to Students that Outweigh Chance of Shooting %A Barnhart,Michelle %A Huff,Aimee %K Marketing %8 2019 %G eng %U https://theglobepost.com/2019/01/02/risks-arming-school-staff/ %2 d %4 184202303488 %$ 184202303488 %0 Book Section %D 2019 %T Consumers, Culture, Marketing Strategy, and Market Systems: Integrating Marketing Research and Firearms Studies %A Huff,Aimee %A Barnhart,Michelle %K Marketing %C New York %8 2019 %@ 978-1-138-90426-2 %G eng %2 d %4 162689853440 %$ 162689853440 %0 Newspaper Article %D 2019 %T How a "Missing" Movement Made Gun Control a Winning Issue %A Huff,Aimee %A Barnhart,Michelle %K Marketing %8 2019 %G eng %U https://theconversation.com/profiles/aimee-dinnin-huff-391346/articles#:~:text=Why%20Americans%20are%20buying%20more%20guns%20than%C2%A0ever %2 d %4 253773426688 %$ 253773426688 %0 Conference Paper %B Association for Consumer Research %D 2019 %T Relating American's Responses to the Marketization of Armed Self-Defense to their Understandings of the Second Amendment %A Barnhart,Michelle %A Huff,Aimee %A Scott,Inara %K Business Law %K Marketing %B Association for Consumer Research %8 2019 %G eng %2 b %4 202633697280 %$ 202633697280 %0 Generic %D 2018 %T Fairytales and Nightmares: Gun Mythology and the American Market System for Firearms %A Huff,Aimee %A Barnhart,Michelle %K Marketing %C Odense, Denmark %8 2018 %G eng %2 d %4 184202153984 %$ 184202153984 %0 Conference Paper %B Association for Consumer Research %D 2018 %T Negotiating the Legitimacy of an American Icon: Myth and the U.S. Gun Market %A Barnhart,Michelle %A Huff,Aimee %K Marketing %B Association for Consumer Research %V 46 %8 2018 %G eng %2 b %4 184199008256 %$ 184199008256 %0 Journal Article %J Journal of the Association for Consumer Research %D 2018 %T Preparing for the Attack: Mitigating Risk through Routines in Armed Self-Defense %A Barnhart,Michelle %A Huff,Aimee %A McAlexander,Brandon %A McAlexander,Jim %K Marketing %X Prior research has shown that owning firearms for self-defense can be motivated by perceived risks and a desire to mitigate those risks. Keeping and carrying guns for self-defense also introduces risks to owners and others. We examine ways that consumers mitigate these latter risks. We employ theories of practice and prior work on risky consumption to interpret observational, interview, and textual data gathered from a multi-sited ethnography of consumers of handguns for self-defense. We reveal that these consumers attempt to mitigate risks in three ways: through readiness practices with guns but no assailant, simulated scenario practices incorporating simulated assailants, and mental rehearsals incorporating imagined assailants. This research contributes a model of risk mitigation in risky consumption, explicates how social norms and mental activities foster a sense of security from specific risks, and shows that collaboration is required for development of practical understanding of risk-mitigating routines that incorporate multiple people. %B Journal of the Association for Consumer Research %C University of Chicago Press %V 3 %8 2018 %G eng %N 1 %2 a %4 156224339968 %$ 156224339968 %0 Generic %D 2018 %T Why Trump's Idea to Arm Teachers May Miss the Mark %A Huff,Aimee %A Barnhart,Michelle %K Marketing %8 2018 %G eng %U https://theconversation.com/why-trumps-idea-to-arm-teachers-may-miss-the-mark-92335 %2 d %4 162693251072 %$ 162693251072 %0 Journal Article %J Journal of Macromarketing %D 2017 %T Addressing the Wicked Problem of American Gun Violence: Consumer Interest Groups as Macro-social Marketers %A Huff,Aimee %A Barnhart,Michelle %A McAlexander,Brandon %A McAlexander,Jim %K Marketing %B Journal of Macromarketing %V 37 %P 393-408 %8 2017 %G eng %N 4 %2 a %4 127008327680 %$ 127008327680 %0 Generic %D 2017 %T Assembling Safety in an Armed America %A Huff,Aimee %A Barnhart,Michelle %K Marketing %B Oregon Marketing Research Symposium %C Eugene, Oregon %8 2017 %G eng %2 c %4 144669057024 %$ 144669057024 %0 Generic %D 2017 %T Assembling Safety in an Armed America %A Barnhart,Michelle %A Huff,Aimee %K Marketing %B Speaker Series %C Melbourne, Australia %8 2017 %G eng %2 c %4 144639172608 %$ 144639172608 %0 Generic %D 2017 %T Consumers’ Assemblages of Fear and Safety with Firearms: Obstacles to Addressing Gun Violence in an Armed America %A Barnhart,Michelle %A Huff,Aimee %A McAlexander,Jim %A McAlexander,Brandon %K Marketing %B Association for Consumer Research Conference 2017 %C San Diego, CA %8 2017 %G eng %2 c %4 161327075328 %$ 161327075328 %0 Conference Paper %B Association for Consumer Research %D 2017 %T Consumers' Assemblages of Fear and Safety with Firearms: Obstacles to Addressing Gun Violence in an Armed America %A Huff,Aimee %A Barnhart,Michelle %A McAlexander,Brandon %A McAlexander,Jim %K Marketing %B Association for Consumer Research %C San Diego, CA %V 45 %P 675-676 %8 2017 %G eng %U twitter.com/huffmatic %2 b %4 161328275456 %$ 161328275456 %0 Generic %D 2017 %T Consumers’ Assemblages of Fear and Safety with Firearms: Obstacles to Addressing Gun Violence in an Armed America %A Barnhart,Michelle %A Huff,Aimee %A McAlexander,Jim %A McAlexander,Brandon %K Marketing %B Consumer Culture Theory Conference 2017 %C Anaheim, CA %8 2017 %G eng %2 c %4 144639139840 %$ 144639139840 %0 Journal Article %J Journal of Macromarketing %D 2017 %T Hippies, Hummer Owners, and People Like Me: Stereotyping as a Means of Reconciling Ethical Consumption Values with the DSP %A Barnhart,Michelle %A Mish,Jenny %K Marketing %B Journal of Macromarketing %V 37 %8 2017 %G eng %N 1 %2 a %4 106879848448 %$ 106879848448 %0 Generic %D 2016 %T Sisyphus and the American Socio-political Industrial Gun Complex: How Gun Violence Prevention Groups Keep Pushing the Rock %A Barnhart,Michelle %A Huff,Aimee %A McAlexander,Jim %A McAlexander,Brandon %K Marketing %B Marketing and Public Policy Conference %C San Luis Obispo, CA %8 2016 %G eng %2 c %4 127008133120 %$ 127008133120 %0 Generic %D 2015 %T Marketing Services to Older Consumers %A Barnhart,Michelle %K Marketing %B Western Regional International Health Conference %C Eugene, OR %8 2015 %G eng %2 c %4 107728691200 %$ 107728691200 %0 Generic %D 2015 %T (Re)Assembling Family: An Examination of How Senior Families 'Do' Family %A Huff,Aimee %A Barnhart,Michelle %K Marketing %B Consumer Culture Theory 2015 Conference %C University of Arkansas %8 2015 %G eng %2 c %4 127038160896 %$ 127038160896 %0 Generic %D 2015 %T Round Table panelist - The future of research in eldercare %A Barnhart,Michelle %K Marketing %B North American Association for Consumer Research Conference %C New Orleans %8 2015 %G eng %2 c %4 127037644800 %$ 127037644800 %0 Generic %D 2014 %T Everyday Consumption and Perceptions of Oldness: Barnhart and Penaloza Extended %A Gentry,James %A Phillips,Lynn %A Barnhart,Michelle %K Marketing %B Association for Consumer Research Latin American Conference 2014 %C Guadalajara, Mexico %8 2014 %G eng %2 c %4 89006825472 %$ 89006825472 %0 Generic %D 2014 %T In and Out: Paid Caregivers as Members of the Family...kind of %A Barnhart,Michelle %A Huff,Aimee %K Marketing %B Consumer Culture Theory Conference %C Helsinki, Finland %8 2014 %G eng %2 c %4 89006811136 %$ 89006811136 %0 Journal Article %J Journal of Marketing Management %D 2014 %T Like a Member of the Family: Including and Excluding Paid Caregivers in Performances of Family %A Barnhart,Michelle %A Huff,Aimee %A Cotte,June %K Marketing %B Journal of Marketing Management %V 30 %P 1680-1702 %8 2014 %G eng %N 15-16 %2 a %4 25525661697 %$ 25525661697 %0 Generic %D 2014 %T A Multivariate Analysis of Pre-acquisition Drivers of Technology Adoption %A Barnhart,Michelle %A Ratchford,Mark %K Marketing %B Marketing Science Conference %C Atlanta, GA %8 2014 %G eng %2 c %4 85847734272 %$ 85847734272 %0 Journal Article %J Journal of Consumer Research %D 2013 %T Financial insecurity and deprivation %A Fischer,Ellen %A Martin,Kelly %A Hill,Ronald %A Kamakura,Wagner %A Du,Rex %A Penaloza,Lisa %A Barnhart,Michelle %A Sharma,Eesha %A Alter,Adam %A Ustuner,Tuba %A Thompson,Craig %K Marketing %B Journal of Consumer Research %8 2013 %G eng %2 a %4 222931109888 %$ 222931109888 %0 Journal Article %J Journal of Consumer Research %D 2013 %T Who Are You Calling Old? Negotiating Old Age Identity in the Elderly Consumption Ensemble %A Barnhart,Michelle %A Penaloza,Lisa %K Marketing %B Journal of Consumer Research %8 2013 %G eng %2 a %4 49256030208 %$ 49256030208 %0 Journal Article %J Journal of Business Research %D 2012 %T Development and Validation of the Technology Adoption Propensity (TAP) Index %A Ratchford,Mark %A Barnhart,Michelle %K Marketing %B Journal of Business Research %V 65 %P 1209-1215 %8 2012 %G eng %N 8 %2 a %4 13207326721 %$ 13207326721 %0 Journal Article %J Journal of Consumer Research %D 2011 %T Living U.S. Capitalism: The Normalization of Credit/Debt %A Penaloza,Lisa %A Barnhart,Michelle %K Marketing %B Journal of Consumer Research %V 38 %P 743-762 %8 2011 %G eng %N 4 %2 a %4 13264754689 %$ 13264754689 %0 Conference Paper %B Association for Consumer Research %D 2009 %T Negotiating Agency in the Elderly Consumption Ensemble %A Barnhart,Michelle %A Penaloza,Lisa %K Marketing %B Association for Consumer Research %V 36 %8 2009 %G eng %2 b %4 17016649729 %$ 17016649729 %0 Generic %D 2008 %T Negotiating Agency in the Elderly Consumption Ensemble %A Barnhart,Michelle %A Penaloza,Lisa %K Marketing %B North American Association for Consumer Research %C San Francisco, CA %8 2008 %G eng %2 c %4 17016672257 %$ 17016672257 %0 Generic %D 2008 %T Who Are You Calling Old? Old Age Identity Negotiation in the Elderly Consumption Ensemble %A Barnhart,Michelle %A Penaloza,Dr. Lisa %K Marketing %B Consumer Culture Theory Conference %8 2008 %G eng %2 c %4 13207296001 %$ 13207296001 %0 Generic %D 2007 %T Living Capitalism: Consumer Identity and Consciousness in Transformational Consumer Research %A Barnhart,Michelle %A Penaloza,Dr. Lisa %K Marketing %B Conference on Transformative Consumer Research %C Hanover, NH %8 2007 %G eng %2 c %4 13596393473 %$ 13596393473 %0 Conference Paper %B Proceedings of the American Marketing Association Winter Conference 2007 %D 2007 %T Rethinking Readiness: Development and Validation of a Reduced Form of the Technology Readiness Index %A Barnhart,Michelle %A Ratchford,Mark %K Marketing %B Proceedings of the American Marketing Association Winter Conference 2007 %8 2007 %G eng %2 b %4 22435096577 %$ 22435096577 %0 Generic %D 2007 %T Rethinking Readiness: Development and Validation of a Reduced Form of the Technology Readiness Index %A Barnhart,Michelle %A Ratchford,Mark %K Marketing %B Winter Educators' Conference %C San Diego, CA %8 2007 %G eng %2 c %4 13596434433 %$ 13596434433 %0 Journal Article %J Journal of Comparative Neurology %D 1997 %T Comparison of the regional expression of nicotinic acetylcholine receptor alpha-7 mRNA and I-125-alpha-bungarotoxin binding in human postmortem brain %A Breese,Charles %A Adams,C. %A Logel,Judy %A Drebing,Carla %A Rollins,Yvonne %A Barnhart,Michelle %A Sullivan,Bernadette %A DeMasters,Bette %A Freedman,Robert %A Leonard,Sherry %K Marketing %B Journal of Comparative Neurology %V 387 %P 385-398 %8 1997 %G eng %N 3 %2 a %4 124256227328 %$ 124256227328 %0 Journal Article %J Journal of Consumer Research %D 0 %T Morality Appraisals in Consumer Responsibilization %A Barnhart,Michelle %A Huff,Aimee %A Scott,Inara %K Business Law %K Marketing %X Abstract: In recent decades, U.S. “pro-gun” lobbying groups, politicians, courts, and market actors have sought to responsibilize U.S. consumers to use firearms to address the societal problem of crime. These responsibilization efforts center an interpretation of the constitutional right to keep and bear arms as an entitlement for individuals to engage in armed protection from criminals. Using interview and online discussion data, this research investigates consumers’ responses to responsibilization for this morally fraught set of behaviors, and the role of consumers’ various understandings of the right to bear arms in these responses. Findings show that acceptance of responsibilization is a matter of proportionality; consumers accept responsibilization for a proportion of specific armed protection scenarios and reject it for the remainder. Acceptance is determined by their appraisals of the morality of the responsibilization sub-processes (Giesler & Veresiu 2014). Consumers’ understanding of the constitutional right serves as a heuristic in these appraisals, with some understandings leading consumers to accept responsibilization across a much larger proportion of scenarios than others. Contributions include illustrating response to responsibilization as a proportionality; illuminating consumers’ active role in appraising responsibilizing efforts; and demonstrating how some consumers come to understand a responsibilized behavior as a moral entitlement.

%B Journal of Consumer Research %8 2023 In Press %G eng %2 a %4 209628018688 %$ 209628018688