%0 Journal Article %J Journal of Advertising Research %D 2010 %T Changes in Social Values in the United States, 1976-2007: 'Self-Respect' Is on the Upswing as 'Sense of Belonging' Becomes Less Important. %A Chen,Johnny %A Gurel-Atay,Eda %A Xie,Guang-Xin %A Kahle,Lynn %K Marketing %B Journal of Advertising Research %V 50 %P 57-67 %8 2010 %G eng %N 1 %2 a %4 167852371968 %$ 167852371968