%0 Conference Paper %B Association for Consumer Research %D 2018 %T Changes in Social Values in the United States – 1976-2017: Is a New Age of Tribalism Emerging? %A Chen,Johnny %A Gurel-Atay,Eda %A Kahle,Lynn R %A Suh,Wang Suk %K Marketing %B Association for Consumer Research %8 2018 %G eng %2 b %4 168466989056 %$ 168466989056