%0 Generic %D 2009 %T The Role of Mass Media and Marketing Communication in Consumer Ethnocentrism: A Study from the Russian Market %A Puzakova,Marina %A Kwak,Hyokjin %A Andras,Trina Larsen %A Zinkhan,George M. %K Marketing %K MBA %B Academy of Marketing Science Annual Conference %C Baltimore, MD %8 2009 %G eng %2 c %4 70481963008 %$ 70481963008