%0 Journal Article %J Journal of Consumer Affairs %D 2013 %T Complexities of consumption: The case of childcare %A Huff,Aimee %A Cotte,J %K Marketing %B Journal of Consumer Affairs %V 47 %P 72-97 %8 2013 %G eng %N 1 %2 a %4 83985152000 %$ 83985152000