%0 Journal Article %J Decision Sciences %D 2007 %T Usability of Online Services: The Role of Technology Readiness and Context %A Massey,A. P. %A Khatri,V. %A Montoya,Mitzi %K Marketing %B Decision Sciences %V 38 %P 277-308 %8 2007 %G eng %N 2 %2 a %4 112660494336 %$ 112660494336 %0 Journal Article %J MIS Quarterly %D 2006 %T Unraveling the Temporal Fabric of the Knowledge Conversion Process: A Dynamic Theory of Media Selection and Use %A Massey,A. P. %A Montoya,Mitzi %K Marketing %B MIS Quarterly %V 30 %P 99-114 %8 2006 %G eng %N 1 %2 a %4 112662806528 %$ 112662806528