R. Reynolds-McIlnay, Morrin, M., and Nordfalt, J.,
“The Black Sheep of Visual Merchandising: Asymmetric Response to Multicolor Displays”,
American Marketing Association/American Collegiate Retail Association Triennial Conference. Coral Gables, FL, 2015.
R. Reynolds-McIlnay,
“Neatness Matters: The Effect of Display Neatness on Product Color Choice”,
2014 Shopper Marketing: In-Store, Online, Social and Mobile Conference. Stockholm, Sweden, 2014.
R. Reynolds-McIlnay, Mayor, L., Keech, J., and Morrin, M.,
“Positive Consumer Sensory Experiences During Economically Uncertain and Technology-Dependent Times”,
Annual Convention of the American Psychological Association (APA), Division 23, Society for Consumer Psychology. Washington, D.C., 2017.