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2018
A. Watson, Zank, G., and Turri, A. M., “I Know, But I'd Rather Be Beautiful: The Impact of Self-esteem, Narcissism, Weight, and Knowledge on Addictive Tanning Behavior in Millennials”, Journal of Consumer Affairs, vol. 52, no. 1, pp. 209-226, 2018.
A. Watson, “Symbiotic Fashion and Emergent Identity: A Theoretical Model”, in University of Southern Denmark, Odense, 2018, p. 50.
A. Watson, “The Symbiotic Fashion and Emergent Identity Model”, Consumer Culture Theory Conference. University of Southern Denmark, Odense, Denmark, 2018.
2015
A. Watson and Turri, A. M., “Consumer Perceptions of Carbon Labeling: Hype or Effective Communication Strategy?”, Journal of Marketing Communications, vol. 21, no. 4, pp. 300-315, 2015.
2014
S. Cook, Watson, A., and Parker, S., “A Twenty Year Examination of the Perceptions of Business School Interns: A Longitudinal Case Study”, Journal of Education for Business, vol. 90, pp. 103-110, 2014.
C. Newman, Turri, A. M., Howlett, E., and Watson, A., “Twenty Years of Country-of-Origin Food Labeling Research: A Review of the Literature and Implications for Food Marketing Systems”, Journal of Macromarketing, vol. 34, no. 4, pp. 505-519, 2014.
2011
A. Stokes, Jensen, T. D., and Watson, A., “Co-Branding: The Effects of Internet Merchant Familiarity and Delivery Carrier Familiarity on Price and Merchant Perceptions”, Journal of Marketing Theory and Practice, 2011.