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Presentations
A. Huff and Cotte, J., “Using the Marketplace to Reconceptualize Motherhood”, Association for Consumer Research. Vancouver, 2012.
M. Barnhart, Huff, A., McAlexander, J., and McAlexander, B., “Sisyphus and the American Socio-political Industrial Gun Complex: How Gun Violence Prevention Groups Keep Pushing the Rock”, Marketing and Public Policy Conference. San Luis Obispo, CA, 2016.
A. Huff and Barnhart, M., “(Re)Assembling Family: An Examination of How Senior Families 'Do' Family”, Consumer Culture Theory 2015 Conference. University of Arkansas, 2015.
A. Huff, Wilner, S. J. S., and Humphreys, A., “The Pot Problem: The Role of Design in Legitimation of New Markets”, American Marketing Association 2016 Winter Educators' Conference. Las Vegas, 2016.
M. Barnhart, Huff, A., and Scott, I., “Morality Appraisals in Consumer Responsibilization”, University of Connecticut Marketing Speaker Series. Storrs, Connecticut, 2023.
A. Huff, Humphreys, A., and Wilner, S. J. S., “Legitimacy and the Politics of Things”, Consumer Culture Theory 2018. Odense, Denmark, 2018.
M. Belkhir, Brouard, M., Brunk, K. H., Campana, M., Dalmoro, M., Ferreira, M. Christina, Figueiredo, B., Huff, A., Scaraboto, D., Sibai, O., and Smith, A., “Isolation in Globalizing Academic Fields: A Collaborative Autoethnography of Early Career Researchers”, Academy of Management Conference 2019. Boston, 2019.
M. Belkhir, Brouard, M., Brunk, K. H., Campana, M., Dalmoro, M., Ferreira, M. Christina, Figueiredo, B., Huff, A., Scaraboto, D., Sibai, O., and Smith, A., “Isolation in Emerging Fields: The Case of Entrant Actors in an Emerging Academic Field”, Consumer Culture Theory 2017. Anaheim, CA, 2017.
M. Barnhart and Huff, A., “In and Out: Paid Caregivers as Members of the Family..kind of”, Consumer Culture Theory Conference. Helsinki, Finland, 2014.
M. Belkhir, Brouard, M., Brunk, K. H., Campana, M., Dalmoro, M., Ferreira, M. Christina, Figueiredo, B., Huff, A., Scaraboto, D., Sibai, O., and Smith, A., “From Fish Tank to the Open Ocean: Navigating the Institutional Field of CCT”, Consumer Culture Theory 2016. Lille, France, 2016.
A. Huff and Wilner, S., “Focus on the Form, Forget the Function: The Legitimization of Illicit Products through Design”, Consumer Culture Theory. Tucson, 2013.
A. Huff and Wilner, S., “Focus on the Form, Forget the Function: The Legitimization of Illicit Products through Design”, Association for Consumer Research. 2013.
A. Huff and Wilner, S. J. S., “Focus on the Form, Forget about the Function: Marketplaces for Illicit Products”, AMA Winter Educator's Conference. San Antonio, TX, 2015.
J. Drenten, Gurrieri, L., Huff, A., and Barnhart, M., “Digital Curation in Contested Markets: How Gunfluencers Enable the Platformization of Second Amendment Ideology”, Australia & New Zealand Marketing Academy 2022 Conference. Perth, Australia, 2022.
A. Huff, “Consumers, Culture, Strategy, and Market Systems: Integrating Marketing Research and Firearms Studies”, Gun Studies Symposium. University of Arizona, 2017.
M. Barnhart, Huff, A., McAlexander, J., and McAlexander, B., “Consumers’ Assemblages of Fear and Safety with Firearms: Obstacles to Addressing Gun Violence in an Armed America”, Consumer Culture Theory Conference 2017. Anaheim, CA, 2017.
M. Barnhart, Huff, A., McAlexander, J., and McAlexander, B., “Consumers’ Assemblages of Fear and Safety with Firearms: Obstacles to Addressing Gun Violence in an Armed America”, Association for Consumer Research Conference 2017. San Diego, CA, 2017.
A. Huff, “Commercial Elder Care: Implications for Consumer Research and Public Policy”, Academic Consumer Interest Research in Policy Making. Toronto, 2012.
A. Huff, “Buying the Girlfriend Experience: An Exploration of the Consumption Experiences of Male Customers of Escorts”, Association for Consumer Research. St Louis, 2011.
A. Huff, “Buying the Girlfriend Experience: An Exploration of the Consumption Experiences of Male Customers of Escorts”, Consumer Culture Theory. Chicago, 2011.
J. Wang and Huff, A., “Boycotters Who Don’t Boycott: Attitude-Behavior Inconsistency in an Anti-Consumption Movement”, Association for Consumer Research. St Louis, 2011.
A. Huff and Wilner, S. J. S., “Both Erotic and Ergonomic? Product Design as a Mechanism for Moral Legitimacy”, Design Management Institute Conference. London, UK, 2014.
M. Barnhart and Huff, A., “Assembling Safety in an Armed America”, Speaker Series. Melbourne, Australia, 2017.
A. Huff and Barnhart, M., “Assembling Safety in an Armed America”, Oregon Marketing Research Symposium. Eugene, Oregon, 2017.
M. Barnhart, Huff, A., and Scott, I., “American Consumers' Understandings of the Right to Consume Firearms”, Consumer Culture Theory 2019. Montreal, Canada, 2019.
A. Huff, “The Ambivalent Role of Adult Siblings in Family Decisions about Elder Care”, Consumer Culture Theory. Chicago, 2011.
A. Huff and Cotte, J., “The Ambivalent Role of Adult Siblings in Family Decisions about Elder Care”, Association for Consumer Research. St Louis, 2011.
Newspaper Article
A. Huff and Barnhart, M., “Why Americans Are Buying More Guns than Ever”, 2020.
A. Huff and Barnhart, M., “How a "Missing" Movement Made Gun Control a Winning Issue”, 2019.
M. Barnhart and Huff, A., “Arming Teachers - An Effective Security Measure or False Sense of Security?”, 2022.
M. Barnhart and Huff, A., “Arming School Staff Will Pose Risks to Students that Outweigh Chance of Shooting”, 2019.
Miscellaneous
M. Harrold, Borquez, A. Donnadieu, and Huff, A., “You Want Me to Put That Where? An Intimate Exploration of Consumer Adoption of Reusable Menstrual Products”. 2022.
A. Huff and Barnhart, M., “Why Trump's Idea to Arm Teachers May Miss the Mark”. 2018.
A. Huff, “Reaching Out and Building Up: Making Theoretical Contributions to Substantive Domains”. Odense, Denmark, 2018.
A. Huff, Barnhart, M., and Burkhardt, B., “Megamarketing in the US Firearms Market: A Longitudinal Study of (De)Legitimation and Advertising”. Chicago, IL, 2022.
A. Huff and Barnhart, M., “Fairytales and Nightmares: Gun Mythology and the American Market System for Firearms”. Odense, Denmark, 2018.
Journal Articles
M. Barnhart and Huff, A., “UNRAVEL-ing Gnarly Knots: A Path for Researching Market-entangled Wicked Social Problems”, Journal of Business Research, 2022.
M. Barnhart, Huff, A., McAlexander, B., and McAlexander, J., “Preparing for the Attack: Mitigating Risk through Routines in Armed Self-Defense”, Journal of the Association for Consumer Research, vol. 3, no. 1, 2018.
A. Huff, Humphreys, A., and Wilner, S. J. S., “The Politication of Objects: Meaning Making and Materiality in the US Cannabis Market”, Journal of Consumer Research, 2021.
S. J. S. Wilner and Huff, A., “Objects of Desire: The Role of Product Design in Revising Contested Cultural Meanings”, Journal of Marketing Management, vol. 33, no. 3-4, pp. 244-271, 2017.
M. Barnhart, Huff, A., and Scott, I., “Morality Appraisals in Consumer Responsibilization”, Journal of Consumer Research.
M. Barnhart, Huff, A., and Cotte, J., “Like a Member of the Family: Including and Excluding Paid Caregivers in Performances of Family”, Journal of Marketing Management, vol. 30, no. 15-16, pp. 1680-1702, 2014.
M. Brouard, Belkir, M., Brunk, K., Dalmoro, M., Ferriera, M. Christina, Figueirdo, B., Huff, A., Scaraboto, D., Sibai, O., and Smith, A., “Isolation in Globalizing Academic Fields: A Collaborative Autoethnography of Early Career Researchers”, Academy of Management Learning and Education, vol. 18, no. 2, pp. 261-285, 2019.
A. Huff and Cotte, J., “The Evolving Family Assemblage: How Senior Families 'Do' Family”, European Journal of Marketing, vol. 50, no. 5/6, pp. 892-915, 2016.
A. Huff and Cotte, J., “Complexities of consumption: The case of childcare”, Journal of Consumer Affairs, vol. 47, no. 1, pp. 72-97, 2013.
A. Huff, Barnhart, M., McAlexander, B., and McAlexander, J., “Addressing the Wicked Problem of American Gun Violence: Consumer Interest Groups as Macro-social Marketers”, Journal of Macromarketing, vol. 37, no. 4, pp. 393-408, 2017.
Conference Papers
A. Huff, Barnhart, M., and Burkhardt, B., “Tensions and Dynamics in the (De)Legitimation of the American Consumer Firearms Market”, in Association for Consumer Research 2021 Conference (North America), Duluth, MN, 2021.
A. Huff, Wilner, S. J. S., and Humphreys, A., “The Role of Retailers in Market Legitimation: An Examination of the Regulated Cannabis Market in Ontario, Canada”, in 2022 Marketing & Public Policy Conference - American Marketing Association, 2022.
M. Barnhart, Huff, A., and Scott, I., “Relating American's Responses to the Marketization of Armed Self-Defense to their Understandings of the Second Amendment”, in Association for Consumer Research, 2019.
A. Huff, Humphreys, A., and Wilner, S. J. S., “The Pot Problem: The Role of Design in Legitimation of New Markets”, in American Marketing Association 2016 Winter Educators' Proceedings, 2016, pp. D10-11.

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