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W
D. Aiken, Sukhdial, A., Campbell, R., Kent, A., and Malkewitz, K., “Winning Isn’t Everything: An Investigation Linking Old School Values to BIRGing, CORFing, BIRFing, and CORSing Behaviors”, presented at the 2018, 2018.
D. Aiken, Sukhdial, A., Campbell, R., Kent, A., and Malkewitz, K., “Winning isn’t everything: An investigation linking old school values to fan behaviors”, 2021.
D. Aiken, Sukhdial, A., Campbell, R., Kent, A., and Malkewitz, K., “Winning Isn’t Everything: An Investigation Linking Old School Values to BIRGing, CORFing, BIRFing, and CORSing Behaviors”, Sport Marketing and Sponsorship Conference. 2018.
V
K. Malkewitz, “Visual Fluency Primer and the Theoretical Questions Raised by Visual Fluency”, University of Oregon - Oregon State University Platypus Seminar. 2007.
U
K. Malkewitz and Bee, C., “Undertaking Successful Brand Design in Sport”, New York, NY: , 2014, pp. 89-108.
K. Malkewitz and Bee, C., “Undertaking Successful Brand Design in Sport”, New York, NY: , 2014, pp. 89-108.
K. Malkewitz and Bee, C., “Undertaking Brand Design in Sports”, 2014.
S
K. Malkewitz, “Swooshes, Vectors, and Stripes: How the Design and Visual Fluency of Sport Firms’ Logos influence Communication Efficacy”, AMA Winter Educators Conference. 2009.
K. Malkewitz, “Swooshes, Vectors, and Stripes: How the Design and Visual Fluency of Sport Firms’ Logos influence Communication Efficacy”, presented at the 2009, 2009.
K. Malkewitz, “Sports Products: On and Off the Field”, University of San Diego College of Business. 2006.
K. Malkewitz and Ketcham, N., “Sports Logos Life Cycles”, Academy of Marketing Science Annual Conference. 2019.
K. Malkewitz and Ketcham, N., “Sports Logos Life Cycles”, presented at the 2020, 2020.
K. Malkewitz and Ketcham, N., “Sports Logos Life Cycles”, presented at the 2019, 2019.
K. Malkewitz and Ketcham, N., “Sports Logos Life Cycles”, Sports Marketing and Sponsorship Conference. 2020.
K. Malkewitz, Orth, U., and Heinrich, F., “Servicescape interior design and consumers' personality impressions”, Journal of Services Marketing, 2012.
K. Malkewitz, Orth, U., and Heinrich, F., “Servicescape interior design and consumers' personality impressions”, Journal of Services Marketing, 2012.
R
K. Malkewitz, “Reading between the Lines: Implementing Visual Fluency in Writing”, Oregon State University Writing Intensive Course Seminar Series. 2007.
P
D. Aiken, Malkewitz, K., and Bowe, D., “The Program Context of War News: Exploring Influences on Television Advertising Effectiveness”, 2004.
D. Aiken and Malkewitz, K., “The Program Context of War News: An Empirical Investigation of Influences on Television Advertising Effectiveness”, presented at the 2006, 2006.
D. Aiken and Malkewitz, K., “The Program Context of War News: An Empirical Investigation of Influences on Television Advertising Effectiveness”, AMA Winter Educators’ Conference. 2006.
K. Malkewitz, “Product Design Research”, University of New Mexico Anderson School of Management. 2008.
K. Malkewitz, Wright, P., and Friestad, M., “Persuasion by Design: The State of Expertise on Visual Influence Tactics”, 2003.
O
K. Malkewitz, “Overview of Wine Research”, OSU Food Science and Technology. 2009.
N
K. Malkewitz, “New Product Development in the Athletic Footwear and Apparel Industry”, University of Michigan School of Sport Management. 2009.
K. Malkewitz, “New Product Development in the Athletic Footwear and Apparel Industry”, Hope College Department of Business and Economics. 2009.
M
K. Malkewitz, “Meme Products”, presented at the 2020, 2020.
K. Malkewitz, “Marketing Major Overview”, Marketing major to prospective OSU students, parents, and transfer students. 2007.
K. Malkewitz, “The Marketing Canon”, Christian Albrechts Universität zu Kiel. 2008.
K. Malkewitz, “The Marketing Canon”, Appalachian State University Graduate School of Business. 2002.
K. Malkewitz, “Making Your Passion Your Occupation: How to Get Employed Doing What You Love”, Baker Scholars Distinguished Speaker Series. 2009.
L
K. Malkewitz and Ketcham, N., “Logo Life Cycles: A Proof-of-Concept Research Project Examining the Logo Life Cycle”, 3rd Northwest Marketing Research Symposium. 2018.
K. Malkewitz and Ketcham, N., “Logo Life Cycles: A Proof-of-Concept Research Project Examining the Logo Life Cycle”, presented at the 2018, 2018.
K. Malkewitz and Ketcham, N., “Logo Life Cycles”, presented at the 2018, 2018.
K. Malkewitz and Ketcham, N., “Logo Life Cycles”, Western Oregon University Academic Excellence Showcase. 2018.
K. Malkewitz and Ketcham, N., “The Logo Life Cycle: An Abstract”, presented at the 2020, 2020, p. 101--102.
I
U. Orth, Heinrich, F., and Malkewitz, K., “Interior Design and Store Personality”, 2012.
K. Malkewitz, “Information Requirements of Marketing Academics and Practitioners”, Graduate Information Management and Library Science Students. 2003.
D. Aiken and Malkewitz, K., “The Influence of Program Context Intensity: An Examination of Television Advertising During War News”, 2010.
K. Malkewitz, “The influence of program context intensity: An examination of television advertising during war news”, Journal of Current Issues and Research in Advertising, 2010.
K. Malkewitz, “The influence of program context intensity: An examination of television advertising during war news”, Journal of Current Issues and Research in Advertising, 2010.
D. Henard, M. McFadyen, A., and Malkewitz, K., “The Impact of Dedicated NPD Resources on Firm Financial Performance”, Marketing Science Institute (MSI) Winter Conference. 2002.
D. H. Henard, M. McFadyen, A., and Malkewitz, K., “The Impact of Dedicated NPD Resources on Firm Financial Performance”, 2003.
D. H. Henard, M. McFadyen, A., and Malkewitz, K., “The Impact of Dedicated NPD Resources on Firm Financial Performance”, presented at the 2002, 2002.
H
K. Malkewitz, “How to Get a Job In the sports Industry”, San Diego State University MBA Sports MBA Student Association. 2019.
K. Malkewitz, “How Design Influences Attitudes and Beliefs about Products”, Academy of Marketing Science Annual Conference. 2007.
K. Malkewitz, “How Design Influences Attitudes and Beliefs about Products”, presented at the 2007, 2007.
K. Malkewitz and Orth, U., “Holistic package design and consumer brand impressions”, Journal of Marketing, 2008.
K. Malkewitz and Orth, U., “Holistic package design and consumer brand impressions”, Journal of Marketing, 2008.
U. Orth and Malkewitz, K., “Holistic Package Design and Consumer Brand Impressions”, 2008.
G
I. Parkman and Malkewitz, K., “Good design is good business”: An empirical conceptualization of design management using the balanced scorecard.”, 2021.

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