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H. Koenig, Brown, J. R., and Johnson, J. L., The Bases of Marketing Channel Power: A Comparison of Alternative Measures, AMA Summer Educators' Conference. Chicago, IL, 1986.
H. Koenig, Johnson, J. L., and Brown, J. R., The Bases of Marketing Channel Power: An Exploration and Confirmation of Their Underlying Dimensions, AMA Summer Educators' Conference. Washington, D.C., 1985.
H. Koenig, Kroeten, T. T., and Brown, J. R., The Bases of Power: Their Effect Upon Retailer's Perceptions of Uncertainty, AMA Summer Educators' Conference. Chicago, IL, 1984.
H. Koenig, McAlexander, J., and Schouten, J. W., Brand Community in Higher Education: A Framework for Understanding and Building Loyalty, Symposium for the Marketing of Higher Education. Chicago, IL, 2005.
J. McAlexander, Koenig, H., and Schouten, J. W., Building a University Brand Community: The Long-Term Impact of Shared Experiences, Journal of Marketing for Higher Education, vol. 14, no. 2, pp. 61 - 79, 2004.
J. McAlexander, Schouten, J., and Koenig, H., Building Brand Community, Journal of Marketing, vol. 66, no. 1, pp. 38-54, 2002.
J. McAlexander and Koenig, H., Building Communities of Philanthropy in Higher Education: Contextual Influences, International Journal of Nonprofit and Voluntary Sector Marketing, vol. 17, no. 2, pp. 122-131, 2012.
H. Koenig and McAlexander, J., Building the Relationships of Brand Community in a Service Setting, American Marketing Association Winter Educators' Conference. Chicago, IL, 2003.
J. McAlexander, Koenig, H., and Schouten, J. W., Building the Relationships of Brand Community in Higher Education: A Strategic Framework for University Advancement, International Journal of Educational Advancement, vol. 6, no. 2, pp. 107-118, 2006.
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J. Inge Jenssen and Koenig, H., The Effect of Social Networks on Resource Access and Business Start-Ups, European Planning Studies, vol. 10, no. 8, pp. 1039-1046, 2002.
T. - Y. Tung, Koenig, H., and Chen, H. - L., Effects of Green Self-Identity and Cognitive and Affective Involvement on Patronage Intention in Eco-Friendly Apparel Consumption: A Gender Comparison, Sustainability, vol. 9, 2017.
H. Koenig, The Effects of Power Utilization on Interorganizational Relations, AMA Winter Educators' Conference. Phoenix, AZ., 1985.
T. - Y. Tung, Koenig, H., and Chen, H. - L., Effects pf Green Self-Identity and Gender Influences on Consumers’ Involvement and Patronage Intention in Eco-Apparel Consumption, in Association for Consumer Research, San Diego, California, 2017.
D. Gobeli and Koenig, H., Enhancing Technology Management Through Alliances, Technology Management in the Knowledge Era, Portland International Conference on Management of Engineering and Technology. 2001.
D. Gobeli and Koenig, H., Enhancing the E-Business Value Sequence Through R&D, Portland International Conference on Management of Engineering and Technology. Portland, OR, 2001.
B. R. James, Lusch, R. F., and Koenig, H., Environmental Uncertainty Regarding Inventory Ordering: Its Behavioral Consequences in a Distribution Channel, International Journal of Physical Distribution and Materials Management, vol. 14, no. 3, pp. 19-36, 1984.
H. Koenig, Evaluating Formal Student Writing, Writing Intensive Curriculum Faculty Seminar. Corvallis, OR, 1994.
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H. Koenig, Giampaoli, J., Sneed, J., and Cluskey, M., Food Safety and HACCP Challenges in School Foodservice, American Dietetic Association Food and Nutrition Conference, Foodservice Systems Management Education Council Research Reports. St. Louis, MO, 2001.
H. Koenig, The Future of Branding, Seed Research of Oregon, Summer Turf Conference. Corvallis, OR, 2002.
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D. Gobeli, Mishra, C., and Koenig, H., Impact of R&D on Performance, Financial Management Association Conference. Seattle, WA, 2000.
H. Koenig, Information Technology in the Classroom: What Can You Do Today, What Might You Do Tomorrow?, Western Marketing Educators' Association Conference. San Diego, CA, 1995.
H. Koenig and McAlexander, J., Intercustomer Relationships and Service Experiences: An Empirical Exploration, American Marketing Association Winter Educator's Conference. Chicago, IL, 2002.
H. Koenig, An Introduction to LISREL, Presentation to the College of Business Faculty. Corvallis, OR, 1990.
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D. O. Kaldenberg, Koenig, H., and Becker, B. W., Mail Response Rate Patterns in a Population of Elderly: Does Response Deteriorate With Age?, Public Opinion Quarterly, vol. 58, no. 1, pp. 68-76, 1994.
D. Gobeli, Koenig, H., and Bechinger, I., Managing Conflict in Software Development Teams: A Multi-Level Analysis, Journal of Product Innovation Management, vol. 15, no. 5, pp. 423-435, 1998.
H. Koenig, Marketing ” Beyond the Spit, Llama Association of North America Expo and Conference. Boise, ID, 1995.
H. Koenig, Marketing Research: An Overview, Oregon Association of Convention and Visitor Bureaus' Fall Conference. Corvallis OR, 1996.
H. Koenig and McAlexander, J., The Measurement of Service Quality in Healthcare: An Examination of Dental Practices, Journal of Health Care Marketing, pp. 34-40, 1994.
H. Koenig, Measuring Customer Perceptions of the Quality of Service in your Family Business, Family Business Conference. Corvallis, OR, 1989.
J. R. Brown, Johnson, J. L., and Koenig, H., Measuring the sources of marketing channel power: A comparison of alternative approaches, International Journal of Research in Marketing, vol. 12, no. 4, pp. 333-354, 1995.
H. Koenig and Smith, L. P., Meta-Analysis on the Relationship Between Satisfaction and Manifest Conflict in Marketing Channels, AMA Summer Educators' Conference. Washington, D.C., 1985.
J. McAlexander, Koenig, H., and DuFault, B., Millennials and Boomers: Increasing Alumni Community Affinity and Intent to Give by Target Market Segmentation, International Journal of Nonprofit and Voluntary Sector Marketing, vol. 21, pp. 82-95, 2015.
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H. Koenig, A New Direction for Branding, Corvallis Chamber of Commerce, Business Connection. Corvallis, OR, 2004.

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