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J. McAlexander, Kim, S., and Roberts, S., “Loyalty: The Influences of Satisfaction and Brand Community”, Journal of Marketing Theory and Practice, vol. 11, no. 4, pp. 1-11, 2003.
J. McAlexander, Koenig, H., and DuFault, B., “Millennials and Boomers: Increasing Alumni Community Affinity and Intent to Give by Target Market Segmentation”, International Journal of Nonprofit and Voluntary Sector Marketing, vol. 21, pp. 82-95, 2015.
J. McAlexander, Koenig, H., and DuFault, B., “Advancement in Higher Education: The Role of Marketing in Building Philanthropic Giving Communities”, Journal of Marketing for Higher Education, vol. 24, no. 2, pp. 243-257, 2014.
J. McAlexander and Koenig, H., “Building Communities of Philanthropy in Higher Education: Contextual Influences”, International Journal of Nonprofit and Voluntary Sector Marketing, vol. 17, no. 2, pp. 122-131, 2012.
J. McAlexander and Koenig, H., “Contextual Influences: Building Brand Community in Large and Small Colleges”, Journal of Marketing for Higher Education, 2010.
J. McAlexander, Koenig, H., and Schouten, J. W., “Building the Relationships of Brand Community in Higher Education: A Strategic Framework for University Advancement”, International Journal of Educational Advancement, vol. 6, no. 2, pp. 107-118, 2006.
J. McAlexander, Koenig, H., and Schouten, J. W., “Building a University Brand Community: The Long-Term Impact of Shared Experiences”, Journal of Marketing for Higher Education, vol. 14, no. 2, pp. 61 - 79, 2004.
J. McAlexander, Schouten, J., and Koenig, H., “Building Brand Community”, Journal of Marketing, vol. 66, no. 1, pp. 38-54, 2002.
J. McAlexander and Koenig, H., “University Experiences, the Student-College Relationship, and Alumni Support”, Journal of Marketing for Higher Education, vol. 10, no. 3, pp. 21-43, 2001.
J. McAlexander, Kaldenburg, D., and Koenig, H., “Service Quality Measurement”, Journal of Health Care Marketing, vol. 14, pp. 34-41, 1994.
J. McAlexander, DuFault, B., Martin, D., and Schouten, J., “The Marketization of Religion: Field, Capital, and Consumer Identity”, Journal of Consumer Research, vol. 41, no. 3, pp. 858-875, 2014.
J. McAlexander, Nelson, R., and Bates, C., “Developing an Entreprenuerial Education in a Residential College: An Exploratory Case Study”, New England Journal of Entrepreneurship, pp. 49-62, 2009.
J. McAlexander, Fushimi, K., and Schouten, J., “A Cross-Cultural Exploration of Subcultures of Consumption”, Research in Consumer Behavior, vol. 9, pp. 47-69, 2000.
J. McAlexander, Schouten, J., and Roberts, S. D., “Consumer Behavior and Divorce”, Research in Consumer Behavior, vol. 6, pp. 153-184, 1993.
J. McAlexander, Becker, B., and Kaldenberg, D., “Positioning Health Care Services: Yellow Pages Advertising and Dental Practice Performance”, Journal of Health Care Marketing, vol. 13, no. 1, pp. 54-57, 1993.
J. McAlexander, Schouten, J., and Scammon, D., “Positioning Professional Services: Segmenting the Financial Services Market”, Journal of Professional Services Marketing, vol. 7, no. 2, pp. 149-166, 1991.
J. McAlexander and Schouten, J., “Hairstyles as Transition Markers”, Sociology and Social Research, vol. 74, pp. 58-62, 1989.
J. McAlexander and Scammon, D., “Are Disclosures Sufficient? A Micro Analysis of Impact in the Financial Services Market”, Journal of Public Policy and Marketing, vol. 7, no. 1, pp. 185-202, 1988.
J. McAlexander, Nassen, K., and C. Shrader, B., “McDonnell Douglas Corporation: A Case Study”, Annual Advances in Business Cases, pp. 311-336, 1988.
J. McAlexander, “Consuming and Consumption in Third Space Communites: Constructing Sanctuary”, ACR North American Conference. Baltimore, 2014.
J. McAlexander and DuFault, B., “Borderlands: The Intersection of Liminality and Stable Third Place”, Consumer Culture Theory International Conference. Helsinki Finland, 2014.
J. McAlexander and DuFault, B., “Our Scientific Heritage”, ACR North American Conference. Chicago, 2013.
J. McAlexander, “Living and Leaving Brand Community”, Royal Bank Distinguished Visiting Speaker. Montreal Canada, 2013.
J. McAlexander and DuFault, B., “Leaving an Identity-Central Community of Practice”, Consumer Culture Theory Conference. University of Arizona, 2013.
J. McAlexander and DuFault, B., “A Sociohistoric Comparison of Citizen Scientists: From 18th Century England to 21st Century Antarctica”, Consumer Culture Theory International Conference. Tucson AZ, 2013.
J. McAlexander, Schouten, J., DuFault, B., and Martin, D., “Leaving and Identity-Central Community of Practice”, Consumer Culture Theory International Conference. Tucson AZ, 2013.
J. McAlexander and DuFault, B., “Genius for Sale: The Conspicuous Consumption of Ideas”, Consumer Culture Theory International Conference. Oxford University, 2012.
J. McAlexander, “Where are we going with this..relationship?”, International Colloquium on the Consumer-Brand Relationship. Winter Park Fl, 2011.
J. McAlexander, “20 Years in the Field: The Ethnographic Journey”, Market Research Association Conference. Las Vegas, NV, 2011.
J. McAlexander, “Communitas Interruptus”, European Advances in Consumer Research. 2010.
J. McAlexander, “Building Communities of Affinity”, Western Region CASE conference. Portland OR, 2010.
J. McAlexander, “HOG tales, Jeep Trails, and Setting Sail”, Faculty seminar. Sydney Australia, 2005.
J. McAlexander, “HOG Tales, Jeep Trails, and Setting Sail”, Faculty seminar. Australia, 2005.
J. McAlexander, “Listening to the Customer”, Innovation in the Forest Products Industry: New Processes, Business Systems, and Products. Corvallis, OR, 2003.
J. McAlexander and Schouten, J., “The Great Debate: Design Research vs. Marketing Research”, Conference of the Western District of Industrial Designers Society of America. Industrial Designers Society of America, 2002.
J. McAlexander, “Ethnographic Research as a Tool for Gauging Customer Experiences”, Conference on Customer Satisfaction Education. Milwaukee, WI, 2001.
J. McAlexander, “A Harley-Davidson Story: Marketing and Building Customer Relationships”, Presentation to the Salem Area Chamber of Commerce. Salem, OR, 2000.
J. McAlexander, “The Branding of An Alumni Association”, Conference of the Council for Advancement and Support of Education. Portland, OR, 1999.
J. McAlexander and Hansen, E., “Retailer Efforts for Sustainable Forest Products”, Forest Products Society Meeting. Vancouver, B.C., 1997.
J. McAlexander and Hansen, E., “Demand for Third-Party Certified Wood Products: A Case Study of the US and UK”, International Union of Forestry Research Organizations Conference. Pullman, Washington, 1997.
J. McAlexander, “Marketing in the Graduate Curriculum”, Presentation to delegation from Thailand. Corvallis, OR, 1997.
J. McAlexander and Schouten, J. W., “Interpersonal Relationships Within the Context of the Commercial Marketplace”, International Network on Personal Relationships. 1996.
J. McAlexander and Schouten, J. W., “Material Possessions and the Divorce Experience”, International Network on Personal Relationships. 1996.
J. McAlexander and Hansen, E., “Home Depot/Sainsbury, Preliminary Results”, Sustainable Forestry Business Case Studies. Harrison Conference Center at Lake Bluff. Lake Bluff, Illinois, 1996.
J. McAlexander, “Close to the Customer: Gonzo Research in an Age of Quality”, Presentation to the Portland Rotary Club. Portland, OR, 1995.
J. McAlexander, “Subcultures of Consumption: Implications for Marketing”, Presentation OSU Portland Center. 1994.
J. McAlexander, “Marketing in a Free Market Economy”, Presentation to visiting Bulgarian Delegation. Corvallis, OR, 1993.
J. McAlexander, “Attracting and Retaining Dental Patients”, OSU Professional Services Program: Oregon Dental Services. Corvallis, OR, 1992.
J. McAlexander and Njue, J., “Positioning Services”, Presentation to Sawa Sawa Academy. Kenya, 1992.
J. McAlexander and Schouten, J. W., “Services and the Consumer Experience: Reevaluating Positioning Strategies”, DECA Western Regional Conference. Portland, OR, 1991.

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