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Presentations
J. McAlexander, “Where are we going with this..relationship?”, International Colloquium on the Consumer-Brand Relationship. Winter Park Fl, 2011.
J. McAlexander and Schouten, J. W., “The Symbolic Use of Hair Through Role Transitions and Life Structure Changes”, Joint Annual Meetings of the Popular Culture Association and American Culture Association. St. Louis, 1989.
J. McAlexander, “Subcultures of Consumption: Implications for Marketing”, Presentation OSU Portland Center. 1994.
J. McAlexander, “Strategic Marketing Management”, Iowa State University Extension Service. 1988.
J. McAlexander and DuFault, B., “A Sociohistoric Comparison of Citizen Scientists: From 18th Century England to 21st Century Antarctica”, Consumer Culture Theory International Conference. Tucson AZ, 2013.
M. Barnhart, Huff, A., McAlexander, J., and McAlexander, B., “Sisyphus and the American Socio-political Industrial Gun Complex: How Gun Violence Prevention Groups Keep Pushing the Rock”, Marketing and Public Policy Conference. San Luis Obispo, CA, 2016.
J. McAlexander and Schouten, J. W., “Services and the Consumer Experience: Reevaluating Positioning Strategies”, DECA Western Regional Conference. Portland, OR, 1991.
J. McAlexander and Hansen, E., “Retailer Efforts for Sustainable Forest Products”, Forest Products Society Meeting. Vancouver, B.C., 1997.
J. McAlexander and Njue, J., “Positioning Services”, Presentation to Sawa Sawa Academy. Kenya, 1992.
J. McAlexander and DuFault, B., “Our Scientific Heritage”, ACR North American Conference. Chicago, 2013.
J. McAlexander, Nassen, K., and C. Shrader, B., “McDonnell Douglas Corporation: A Case Study”, Midwest Case Writers Association Annual Conference. Ames, Iowa, 1988.
J. McAlexander and Schouten, J. W., “Material Possessions and the Divorce Experience”, International Network on Personal Relationships. 1996.
J. McAlexander, “Marketing in the Graduate Curriculum”, Presentation to delegation from Thailand. Corvallis, OR, 1997.
J. McAlexander, “Marketing in a Free Market Economy”, Presentation to visiting Bulgarian Delegation. Corvallis, OR, 1993.
J. McAlexander, “Living and Leaving Brand Community”, Royal Bank Distinguished Visiting Speaker. Montreal Canada, 2013.
J. McAlexander, “Listening to the Customer”, Innovation in the Forest Products Industry: New Processes, Business Systems, and Products. Corvallis, OR, 2003.
J. McAlexander, Schouten, J., DuFault, B., and Martin, D., “Leaving and Identity-Central Community of Practice”, Consumer Culture Theory International Conference. Tucson AZ, 2013.
J. McAlexander and DuFault, B., “Leaving an Identity-Central Community of Practice”, Consumer Culture Theory Conference. University of Arizona, 2013.
J. McAlexander and Schouten, J. W., “Interpersonal Relationships Within the Context of the Commercial Marketplace”, International Network on Personal Relationships. 1996.
H. Koenig and McAlexander, J., “Intercustomer Relationships and Service Experiences: An Empirical Exploration”, American Marketing Association Winter Educator's Conference. Chicago, IL, 2002.
J. McAlexander and Hansen, E., “Home Depot/Sainsbury, Preliminary Results”, Sustainable Forestry Business Case Studies. Harrison Conference Center at Lake Bluff. Lake Bluff, Illinois, 1996.
J. McAlexander, “HOG Tales, Jeep Trails, and Setting Sail”, Faculty seminar. Australia, 2005.
J. McAlexander, “HOG tales, Jeep Trails, and Setting Sail”, Faculty seminar. Sydney Australia, 2005.
J. McAlexander, “A Harley-Davidson Story: Marketing and Building Customer Relationships”, Presentation to the Salem Area Chamber of Commerce. Salem, OR, 2000.
J. McAlexander and Schouten, J., “The Great Debate: Design Research vs. Marketing Research”, Conference of the Western District of Industrial Designers Society of America. Industrial Designers Society of America, 2002.
J. McAlexander and DuFault, B., “Genius for Sale: The Conspicuous Consumption of Ideas”, Consumer Culture Theory International Conference. Oxford University, 2012.
J. McAlexander, “Ethnographic Research as a Tool for Gauging Customer Experiences”, Conference on Customer Satisfaction Education. Milwaukee, WI, 2001.
J. McAlexander and Hansen, E., “Demand for Third-Party Certified Wood Products: A Case Study of the US and UK”, International Union of Forestry Research Organizations Conference. Pullman, Washington, 1997.
J. McAlexander, “Consuming and Consumption in Third Space Communites: Constructing Sanctuary”, ACR North American Conference. Baltimore, 2014.
M. Barnhart, Huff, A., McAlexander, J., and McAlexander, B., “Consumers’ Assemblages of Fear and Safety with Firearms: Obstacles to Addressing Gun Violence in an Armed America”, Association for Consumer Research Conference 2017. San Diego, CA, 2017.
M. Barnhart, Huff, A., McAlexander, J., and McAlexander, B., “Consumers’ Assemblages of Fear and Safety with Firearms: Obstacles to Addressing Gun Violence in an Armed America”, Consumer Culture Theory Conference 2017. Anaheim, CA, 2017.
J. McAlexander, “Communitas Interruptus”, European Advances in Consumer Research. 2010.
J. McAlexander, “Close to the Customer: Gonzo Research in an Age of Quality”, Presentation to the Portland Rotary Club. Portland, OR, 1995.
H. Koenig and McAlexander, J., “Building the Relationships of Brand Community in a Service Setting”, American Marketing Association Winter Educators' Conference. Chicago, IL, 2003.
J. McAlexander, “Building Communities of Affinity”, Western Region CASE conference. Portland OR, 2010.
J. McAlexander, “The Branding of An Alumni Association”, Conference of the Council for Advancement and Support of Education. Portland, OR, 1999.
H. Koenig, McAlexander, J., and Schouten, J. W., “Brand Community in Higher Education: A Framework for Understanding and Building Loyalty”, Symposium for the Marketing of Higher Education. Chicago, IL, 2005.
J. McAlexander and DuFault, B., “Borderlands: The Intersection of Liminality and Stable Third Place”, Consumer Culture Theory International Conference. Helsinki Finland, 2014.
J. McAlexander, “Attracting and Retaining Dental Patients”, OSU Professional Services Program: Oregon Dental Services. Corvallis, OR, 1992.
H. Koenig and McAlexander, J., “Attracting and Retaining Dental Patients”, DMC Professional Services Program, Oregon State University. Corvallis, OR, 1993.
H. Koenig and McAlexander, J., “Alumni Giving: Cultivating Connections that Build Commitment”, Symposium for the Marketing of Higher Education. San Diego, CA, 2007.
J. McAlexander, “20 Years in the Field: The Ethnographic Journey”, Market Research Association Conference. Las Vegas, NV, 2011.
Journal Articles
B. Becker, Kaldenberg, D., and McAlexander, J., “Yellow Pages Usage by Professionals: An Exploratory Study of Dentists”, Health Marketing Quarterly, vol. 12, no. 2, pp. 97-110, 1994.
J. McAlexander and Koenig, H., “University Experiences, the Student-College Relationship, and Alumni Support”, Journal of Marketing for Higher Education, vol. 10, no. 3, pp. 21-43, 2001.
J. Schouten, McAlexander, J., and Koenig, H., “Transcendent Consumption Experience and Brand Community”, Journal of the Academy of Marketing Science, vol. 35, no. 3/Fall, pp. 357-368, 2007.
E. N. Hansen, Fletcher, R., and McAlexander, J., “Sustainable Forestry, Swedish Style, for Europe's Greening Market”, Journal of Forestry, vol. 96, no. 3, pp. 38-43, 1998.
J. Schouten and McAlexander, J., “Subcultures of Consumption: An Ethnography of the New Bikers”, Journal of Consumer Research, vol. 22, no. 1, pp. 43-61, 1995.
B. Becker, Kaldenburg, D., and McAlexander, J., “Site Selection by Professional Service Providers: The Case of Dental Practices”, Journal of Marketing Theory and Practice, vol. 5, pp. 35-44, 1997.
J. McAlexander, Kaldenburg, D., and Koenig, H., “Service Quality Measurement”, Journal of Health Care Marketing, vol. 14, pp. 34-41, 1994.
M. Barnhart, Huff, A., McAlexander, B., and McAlexander, J., “Preparing for the Attack: Mitigating Risk through Routines in Armed Self-Defense”, Journal of the Association for Consumer Research, vol. 3, no. 1, 2018.

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