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1988
J. McAlexander and Scammon, D., “Are Disclosures Sufficient? A Micro Analysis of Impact in the Financial Services Market”, Journal of Public Policy and Marketing, vol. 7, no. 1, pp. 185-202, 1988.
J. McAlexander, Nassen, K., and C. Shrader, B., “McDonnell Douglas Corporation: A Case Study”, Annual Advances in Business Cases, pp. 311-336, 1988.
J. McAlexander, Nassen, K., and C. Shrader, B., “McDonnell Douglas Corporation: A Case Study”, Midwest Case Writers Association Annual Conference. Ames, Iowa, 1988.
K. R. Teas, Dorsch, M. J., and McAlexander, J., “Measuring Commercial Bank Customers' Attitudes Toward the Quality of the Financial Services Marketing Relationship”, Journal of Professional Services Marketing, vol. 4, pp. 75-96, 1988.
J. W. Schouten and McAlexander, J., “Positioning Services for Competitive Advantage”, Journal of Services Marketing, vol. 13, pp. 69-75, 1988.
J. W. Schouten and McAlexander, J., “Positioning Services for Competitive Advantage”, Annual Editions: Marketing 90/91 (Reprint) Guilford Conn: Dushkin, pp. 60-65, 1988.
J. McAlexander, “Strategic Marketing Management”, Iowa State University Extension Service. 1988.
1989
J. McAlexander and Schouten, J., “Hairstyles as Transition Markers”, Sociology and Social Research, vol. 74, pp. 58-62, 1989.
J. McAlexander and Schouten, J. W., “The Symbolic Use of Hair Through Role Transitions and Life Structure Changes”, Joint Annual Meetings of the Popular Culture Association and American Culture Association. St. Louis, 1989.
1991
J. McAlexander, Schouten, J., and Scammon, D., “Positioning Professional Services: Segmenting the Financial Services Market”, Journal of Professional Services Marketing, vol. 7, no. 2, pp. 149-166, 1991.
J. McAlexander and Schouten, J. W., “Services and the Consumer Experience: Reevaluating Positioning Strategies”, DECA Western Regional Conference. Portland, OR, 1991.
1992
J. McAlexander, “Attracting and Retaining Dental Patients”, OSU Professional Services Program: Oregon Dental Services. Corvallis, OR, 1992.
J. McAlexander and Njue, J., “Positioning Services”, Presentation to Sawa Sawa Academy. Kenya, 1992.
1993
H. Koenig and McAlexander, J., “Attracting and Retaining Dental Patients”, DMC Professional Services Program, Oregon State University. Corvallis, OR, 1993.
J. McAlexander, Schouten, J., and Roberts, S. D., “Consumer Behavior and Divorce”, Research in Consumer Behavior, vol. 6, pp. 153-184, 1993.
J. McAlexander, “Marketing in a Free Market Economy”, Presentation to visiting Bulgarian Delegation. Corvallis, OR, 1993.
J. McAlexander, Becker, B., and Kaldenberg, D., “Positioning Health Care Services: Yellow Pages Advertising and Dental Practice Performance”, Journal of Health Care Marketing, vol. 13, no. 1, pp. 54-57, 1993.
1994
H. Koenig and McAlexander, J., “The Measurement of Service Quality in Healthcare: An Examination of Dental Practices”, Journal of Health Care Marketing, pp. 34-40, 1994.
J. McAlexander, Kaldenburg, D., and Koenig, H., “Service Quality Measurement”, Journal of Health Care Marketing, vol. 14, pp. 34-41, 1994.
J. McAlexander, “Subcultures of Consumption: Implications for Marketing”, Presentation OSU Portland Center. 1994.
B. Becker, Kaldenberg, D., and McAlexander, J., “Yellow Pages Usage by Professionals: An Exploratory Study of Dentists”, Health Marketing Quarterly, vol. 12, no. 2, pp. 97-110, 1994.
1995
J. McAlexander, “Close to the Customer: Gonzo Research in an Age of Quality”, Presentation to the Portland Rotary Club. Portland, OR, 1995.
J. Schouten and McAlexander, J., “Subcultures of Consumption: An Ethnography of the New Bikers”, Journal of Consumer Research, vol. 22, no. 1, pp. 43-61, 1995.
1996
J. McAlexander and Hansen, E., “Home Depot/Sainsbury, Preliminary Results”, Sustainable Forestry Business Case Studies. Harrison Conference Center at Lake Bluff. Lake Bluff, Illinois, 1996.
J. McAlexander and Schouten, J. W., “Interpersonal Relationships Within the Context of the Commercial Marketplace”, International Network on Personal Relationships. 1996.
J. McAlexander and Schouten, J. W., “Material Possessions and the Divorce Experience”, International Network on Personal Relationships. 1996.
1997
J. McAlexander and Hansen, E., “Demand for Third-Party Certified Wood Products: A Case Study of the US and UK”, International Union of Forestry Research Organizations Conference. Pullman, Washington, 1997.
J. McAlexander, “Marketing in the Graduate Curriculum”, Presentation to delegation from Thailand. Corvallis, OR, 1997.
J. McAlexander and Hansen, E., “Retailer Efforts for Sustainable Forest Products”, Forest Products Society Meeting. Vancouver, B.C., 1997.
B. Becker, Kaldenburg, D., and McAlexander, J., “Site Selection by Professional Service Providers: The Case of Dental Practices”, Journal of Marketing Theory and Practice, vol. 5, pp. 35-44, 1997.
1998
E. N. Hansen, Fletcher, R., and McAlexander, J., “Sustainable Forestry, Swedish Style, for Europe's Greening Market”, Journal of Forestry, vol. 96, no. 3, pp. 38-43, 1998.
1999
J. McAlexander, “The Branding of An Alumni Association”, Conference of the Council for Advancement and Support of Education. Portland, OR, 1999.
2000
J. McAlexander, Fushimi, K., and Schouten, J., “A Cross-Cultural Exploration of Subcultures of Consumption”, Research in Consumer Behavior, vol. 9, pp. 47-69, 2000.
J. McAlexander, “A Harley-Davidson Story: Marketing and Building Customer Relationships”, Presentation to the Salem Area Chamber of Commerce. Salem, OR, 2000.
2001
J. McAlexander, “Ethnographic Research as a Tool for Gauging Customer Experiences”, Conference on Customer Satisfaction Education. Milwaukee, WI, 2001.
J. McAlexander and Koenig, H., “University Experiences, the Student-College Relationship, and Alumni Support”, Journal of Marketing for Higher Education, vol. 10, no. 3, pp. 21-43, 2001.
2002
J. McAlexander, Schouten, J., and Koenig, H., “Building Brand Community”, Journal of Marketing, vol. 66, no. 1, pp. 38-54, 2002.
J. McAlexander and Schouten, J., “The Great Debate: Design Research vs. Marketing Research”, Conference of the Western District of Industrial Designers Society of America. Industrial Designers Society of America, 2002.
H. Koenig and McAlexander, J., “Intercustomer Relationships and Service Experiences: An Empirical Exploration”, American Marketing Association Winter Educator's Conference. Chicago, IL, 2002.
2003
H. Koenig and McAlexander, J., “Building the Relationships of Brand Community in a Service Setting”, American Marketing Association Winter Educators' Conference. Chicago, IL, 2003.
J. McAlexander, “Listening to the Customer”, Innovation in the Forest Products Industry: New Processes, Business Systems, and Products. Corvallis, OR, 2003.
J. McAlexander, Kim, S., and Roberts, S., “Loyalty: The Influences of Satisfaction and Brand Community”, Journal of Marketing Theory and Practice, vol. 11, no. 4, pp. 1-11, 2003.
2004
J. McAlexander, Koenig, H., and Schouten, J. W., “Building a University Brand Community: The Long-Term Impact of Shared Experiences”, Journal of Marketing for Higher Education, vol. 14, no. 2, pp. 61 - 79, 2004.
2005
H. Koenig, McAlexander, J., and Schouten, J. W., “Brand Community in Higher Education: A Framework for Understanding and Building Loyalty”, Symposium for the Marketing of Higher Education. Chicago, IL, 2005.
J. McAlexander, “HOG tales, Jeep Trails, and Setting Sail”, Faculty seminar. Sydney Australia, 2005.
J. McAlexander, “HOG Tales, Jeep Trails, and Setting Sail”, Faculty seminar. Australia, 2005.
2006
J. McAlexander, Koenig, H., and Schouten, J. W., “Building the Relationships of Brand Community in Higher Education: A Strategic Framework for University Advancement”, International Journal of Educational Advancement, vol. 6, no. 2, pp. 107-118, 2006.
D. Martin, Schouten, J., and McAlexander, J., “Claiming the Throttle: Multiple Feminities in a Hyper-Masculine Subculture”, Consumption, Markets and Culture, vol. 9, no. 3, pp. 171 - 205, 2006.
2007
H. Koenig and McAlexander, J., “Alumni Giving: Cultivating Connections that Build Commitment”, Symposium for the Marketing of Higher Education. San Diego, CA, 2007.
J. Schouten, McAlexander, J., and Koenig, H., “Transcendent Consumption Experience and Brand Community”, Journal of the Academy of Marketing Science, vol. 35, no. 3/Fall, pp. 357-368, 2007.

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