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J. McAlexander and Schouten, J., The Great Debate: Design Research vs. Marketing Research, Conference of the Western District of Industrial Designers Society of America. Industrial Designers Society of America, 2002.
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J. Schouten, McAlexander, J., and Koenig, H., Transcendent Consumption Experience and Brand Community, Journal of the Academy of Marketing Science, vol. 35, no. 3/Fall, pp. 357-368, 2007.