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R. Reynolds-McIlnay, Morrin, M., and Nordfalt, J., The Black Sheep of Visual Merchandising: Asymmetric Response to Multicolor Displays, American Marketing Association/American Collegiate Retail Association Triennial Conference. Coral Gables, FL, 2015.
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R. Reynolds-McIlnay and Morrin, M., Neatness Matters: The Effect of Display Neatness on Product Color Choice, Understanding the Customer’s Sensory Experience Conference. Philadelphia, PA, 2014.
R. Reynolds-McIlnay, Neatness Matters: The Effect of Display Neatness on Product Color Choice, 2014 Shopper Marketing: In-Store, Online, Social and Mobile Conference. Stockholm, Sweden, 2014.
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R. Reynolds-McIlnay, Mayor, L., Keech, J., and Morrin, M., Positive Consumer Sensory Experiences During Economically Uncertain and Technology-Dependent Times, Annual Convention of the American Psychological Association (APA), Division 23, Society for Consumer Psychology. Washington, D.C., 2017.