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Journal Articles
M. Hall, “Embracing the Spotlight (Effect): How Attention Received Online Influences Consumers’ Offline Spotlight Biases”, Marketing Letters, 2023.
M. Hall and Zhao, X., “Perpetual Dispossession: An Exploration of Ownership without Possession”, Advances in Consumer Research, vol. 44, 2016.
M. Hall and Hyodo, J. D., “Service Provider to the Rescue: How Firm Recovery of Do-It-Yourself Service Failure Turns Consumers from Competitors to Satisfied Customers”, Journal of Service Research, 2022.
Presentations
M. Hall and Hyodo, J., “I Thought People Would Be Stoked on Me’: The Effect of Received Attention on Purchase Satisfaction”, Society for Consumer Psychology. Dallas, Texas, 2017.
M. Hall and Hyodo, J., “If No One Saw It on Instagram, Was It Any Good? Examining Received Attention as a Social Benefit of Experiential Consumption”, Association for Consumer Research Conference. 46. Dallas, Texas, 2018.
M. Hall and Hyodo, J., “Is My Failure Your Problem? Examining Carryover Effects of Prior Consumer Failure on Customer Satisfaction”, Mittelstaedt Symposium. 2017.
M. Hall and Hyodo, J., “Is My Failure Your Problem? Examining Carryover Effects of Prior Consumer Failure on Customer Satisfaction”, Association for Consumer Research Conference. 45. San Diego, California, 2017.
M. Hall and Zhao, X., “Perpetual Dispossession: An Exploration of Ownership without Possession”, Advances in Consumer Research, 44. Berlin, Germany, 2016.
M. Hall and Hyodo, J., “The Risks of Serving Growth-Minded Consumers in an Increasingly DIY Marketplace”, CBSig Conference. Bern, Switzerland, 2019.
M. Hall, Hyodo, J., and Kristofferson, K., “You Didn’t Take my Advice? Examining Social and Product-Related Outcomes of Rejected Recommendations”, Society for Consumer Psychology Conference. Savannah, Georgia, 2019.