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Presentations
M. Kim, Website design and consumer responses in e-commerce, OSU Consumer Researchers’ Group. 2010.
M. Kim, Website design and consumer behaviors in the U.S., Korea, the Global Fashion Hub2012 semiannual meeting of the Korean Society of Clothing and Textiles. Seoul, Korea, 2012.
M. Park and Kim, M., The study of comparisons between Korean and American consumers' online shopping experiences: Focusing on service failure and recovery, Korean Society for Clothing Industry Spring Conference. Daegu, Korea, 2010.
S. Song and Kim, M., Strategies for Building Brand Equity for Unfamiliar Companies, International Textiles and Apparel Association Annual Meeting. 2013.
M. Kim, Park, M., and Mullis, K., Service failure in online retailing: A content analysis of consumer complaints, International Textiles and Apparel Association Annual Meeting. Chicago, IL, 2008.
M. Kim, Kim, J., and Lennon, S., Service elements of apparel retail websites, Seoul International Clothing and Textiles Conference. Seoul, Korea, 2005.
K. Mullis and Kim, M., Self-congruity, satisfaction, and retailer loyalty, International Textiles and Apparel Association Annual Meeting. Chicago, IL, 2008.
M. Kim, Malkewitz, K., and Orth, U., The Role of Visual Fluency on a Thumbnail Page in E-retailing: A Process Model, International Textiles and Apparel Association Annual Meeting. Philadelphia, PA, 2011.
M. Kim, Lennon, S., and Rudd, N., Ripped from the headlines: Demonstrating that textiles and apparel subject matter Is relevant in the workplace and the retail environment, International Textiles and Apparel Association Annual Meeting. Los Angeles, California, 2007.
K. Mullis, Kim, M., and MacTavish, K., Retailing in rural communities: Retailers’ perceptions of their customers and their communities, Rural Sociology Society Annual Meeting. Manchester, New Hampshire, 2008.
S. Reddy and Kim, M., Relationship between body appearance evaluation and clothing shopping motivation, International Textiles and Apparel Association Annual Meeting. Los Angeles, California, 2007.
S. Burnett and Kim, M., Product information available on apparel retailer web sites, International Textiles and Apparel Association Annual Meeting. Alexandria, Virginia, 2005.
M. Kim, Kim, J., and Lennon, S., Online store atmospherics: How product presentation and music affect consumer responses, International Textiles and Apparel Association Annual Meeting. Los Angeles, California, 2007.
M. Kim, Kim, J., and Lennon, S., Online service attributes available on apparel retail websites: A SERVQUAL approach, American Collegiate Retailing Association Annual Meeting. Philadelphia, PA, 2005.
J. Yoo and Kim, M., Online product presentation: The effect of product presentation and a model’s face, International Textiles and Apparel Association Annual Meeting. Bellevue, WA, 2009.
S. Lennon, Johnson, K., Jolly, L., Damhorst, M., Jasper, C., and Kim, M., Online apparel shopping among rural consumers: Changes in apparel online shopping adoption, International Textiles and Apparel Association Annual Meeting. Portland, Oregon, 2004.
S. Lennon, Johnson, K. K. P., Kim, M., and Lee, J., A Model of Consumer Misbehavior on Black Friday: A Perfect Storm, American Collegiate Retailing Association Annual Meeting. Orlando, FL, 2010.
S. Lennon, Lee, J., Kim, M., and Johnson, K. K. P., Men (and women) shopping on the darkside: Consumer misbehavior on Black Friday, International Textiles and Apparel Association Annual Meeting. 2013.
S. Burnett and Kim, M., Internal and external trigger cues of impulse buying online, International Textiles and Apparel Association Annual Meeting. Los Angeles, CA, 2007.
M. Kim, Integrated learning strategies for the retail merchandising course, International Textiles and Apparel Association Annual Meeting. Alexandra, VA, 2005.
K. Mullis and Kim, M., Inshopping in rural communities: Consumers’ and retailers’ perceptions, International Textiles and Apparel Association Annual Meeting. Bellevue, WA, 2009.
J. Kim, Kim, M., and Lennon, S., Information components of apparel retail websites: task relevance approach, International Textiles and Apparel Association Annual Meeting. Alexandria, Virginia, 2005.
S. Burnett and Kim, M., Impulse trigger cues available on apparel retailer web sites, International Textiles and Apparel Association Annual Meeting. San Antonio, TX, 2006.
M. Kim and Rudd, N. A., Historic costume, Multidisciplinary Conference on Holiday, Ritual, Festival, Celebration, & Public Display. Bowling Green, Ohio, 1998.
S. Lennon, Kim, M., Lee, J., and Johnson, K. K. P., Happy as a Lark or Mad as a Hornet?: Consumer Emotions on Black Friday, KAMS Spring International Conference/2011 ITAA-KAMS Joint Symposium. Seoul, Korea, 2011.
S. Lennon and Kim, M., Fashion students’ perceptions of socially irresponsible consumer behavior., Fashion and Social Responsibility Symposium. 2013.
A. Kopczenski and Kim, M., Factors affecting university alumni’s purchase of university licensed merchandise, International Textiles and Apparel Association Annual Meeting. Philadelphia, PA, 2011.
J. Yoo and Kim, M., Factors affecting initial trust in an online shopping, International Textiles and Apparel Association Annual Meeting. 2013.
J. Mower, Childs, M., and Kim, M., Exterior retail atmospherics, mood and behavioral intentions, International Textiles and Apparel Association Annual Meeting. Montreal, Canada, 2010.
M. Kim, Kim, J., and Lennon, S., E-service attributes available on men’s and women’s apparel websites, American Collegiate Retailing Association Annual Meeting. Chicago, Illinois, 2007.
J. Weiss and Kim, M., Environmental cues which lead to higher seller credibility in an online auction setting, International Textiles and Apparel Association Annual Meeting. Chicago, Illinois, 2008.
M. Kim, Email responsiveness of Internet apparel retailers, International Textiles and Apparel Association Annual Meeting. San Antonio, TX, 2006.
T. Jai, Ti, M., and Kim, M., The effects of visual product presentation on consumer response in online shopping, International Textiles and Apparel Association Annual Meeting. Bellevue, WA, 2009.
M. Kim and Lennon, S., The effects of visual and verbal information on attitudes and purchase intent in online shopping: PART II, International Textiles and Apparel Association Annual Meeting. Savannah, Georgia, 2003.
M. Kim and Lennon, S., The effects of visual and verbal information on attitudes and purchase intent in online shopping: PART I, European Institute of Retailing and Services Studies (EIRASS) Annual Meeting. Portland, Oregon, 2003.
M. Kim, Malkewitz, K., and Orth, U., The effects of thumbnail page design on consumer response in e-retailing, International Textiles and Apparel Association Annual Meeting. Bellevue, WA, 2009.
M. Kim and Lennon, S., The effects of product presentation on information processing and purchase intent in Internet shopping, International Textiles and Apparel Association Annual Meeting. San Antonio, TX, 2006.
M. Kim and Lennon, S. J., The effects of perceived amount of information on perceived risks and purchase intentions in television shopping, International Textiles and Apparel Association Annual Meeting. Santa Fe, NM, 1999.
J. Yoo, Kim, M., and Burns, L., The effects of online product presentation on consumer responses: Mental imagery perspective, American Collegiate Retailing Association Annual Meeting. Orlando, FL, 2010.
J. Yoo, Kim, M., and Burns, L., The Effects of home page design on consumer responses: A moderating role of brand familiarity and centrality of visual product aesthetics, International Textiles and Apparel Association Annual Meeting. Montreal, Canada, 2010.
M. Kim and Lennon, S. J., The effects of customer’s dress on salesperson’s service, International Textiles and Apparel Association Annual Meeting. Dallas, Texas, 1998.
J. Yoo and Kim, M., The effects of brand familiarity and website design on consumer responses, International Textiles and Apparel Association Annual Meeting. Chicago, IL, 2008.
M. Kim and Lennon, S., Effectiveness of managerial responses to stockouts on consumer response, International Textiles and Apparel Association Annual Meeting. Alexandria, Virginia, 2005.
J. Yoo and Kim, M., The effect of website reputation and brand name on consumer responses on the Internet., International Textiles and Apparel Association Annual Meeting. 2012.
J. Kim, Kim, M., and Lennon, S., The effect of visual product presentation and music on mood, attitude towards the site, and purchase intent in online apparel shopping, American Collegiate Retailing Association Annual Meeting. Fayetteville, Arkansas, 2006.
J. Yoo and Kim, M., The effect of product coordination and a model’s face on the Internet, International Textiles and Apparel Association Annual Meeting. Philadelphia, PA, 2011.
S. Cha and Kim, M., The effect of my virtual model on consumer response of online apparel shopping, International Textiles and Apparel Association Annual Meeting. Los Angeles, CA, 2007.
J. Yoo and Kim, M., The effect of brand image consistency on consumer responses, International Textiles and Apparel Association Annual Meeting. Los Angeles, California, 2007.
K. Johnson, Yoo, J., Kim, M., and Lennon, S., Dress and human behavior: What we know and how we know it, International Textiles and Apparel Association Annual Meeting. Portland, Oregon, 2004.
S. Song and Kim, M., Does Bigger and More Mean Better?: An Examination of Product Presentation Mix for Handbags in Online Shopping, AMA/ACRA Triennial Retail Conference. Seattle, Washington, 2012.

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