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2014
M. Kim and Kim, M., “The Effects of Online Product Presentation on Consumer Responses: A Mental Imagery Perspective”, Journal of Business Research, vol. 67, no. 11, pp. 2464-2472, 2014.
2013
J. Yoo and Kim, M., “Factors affecting initial trust in an online shopping”, International Textiles and Apparel Association Annual Meeting. 2013.
S. Lennon and Kim, M., “Fashion students’ perceptions of socially irresponsible consumer behavior.”, Fashion and Social Responsibility Symposium. 2013.
S. Lennon, Lee, J., Kim, M., and Johnson, K. K. P., “Men (and women) shopping on the darkside: Consumer misbehavior on Black Friday”, International Textiles and Apparel Association Annual Meeting. 2013.
S. Song and Kim, M., “Strategies for Building Brand Equity for Unfamiliar Companies”, International Textiles and Apparel Association Annual Meeting. 2013.
2012
S. Song and Kim, M., “Building brand equity for unfamiliar Asian companies”, International Textiles and Apparel Association Annual Meeting. 2012.
M. Kim, “Consumer research in an era of omnichannel retailing.”. 2012.
S. Song and Kim, M., “Does Bigger and More Mean Better?: An Examination of Product Presentation Mix for Handbags in Online Shopping”, AMA/ACRA Triennial Retail Conference. Seattle, Washington, 2012.
J. Yoo and Kim, M., “The effect of website reputation and brand name on consumer responses on the Internet.”, International Textiles and Apparel Association Annual Meeting. 2012.
M. Kim, “Website design and consumer behaviors in the U.S.”, Korea, the Global Fashion Hub2012 semiannual meeting of the Korean Society of Clothing and Textiles. Seoul, Korea, 2012.
2011
S. Lennon, Kim, M., Lee, J., and Johnson, K. K. P., “Consumer Misbehavior on Black Friday: A Process Model”, International Textiles and Apparel Association Annual Meeting. Philadelphia, PA, 2011.
J. Yoo and Kim, M., “The effect of product coordination and a model’s face on the Internet”, International Textiles and Apparel Association Annual Meeting. Philadelphia, PA, 2011.
A. Kopczenski and Kim, M., “Factors affecting university alumni’s purchase of university licensed merchandise”, International Textiles and Apparel Association Annual Meeting. Philadelphia, PA, 2011.
S. Lennon, Kim, M., Lee, J., and Johnson, K. K. P., “Happy as a Lark or Mad as a Hornet?: Consumer Emotions on Black Friday”, KAMS Spring International Conference/2011 ITAA-KAMS Joint Symposium. Seoul, Korea, 2011.
M. Kim, Malkewitz, K., and Orth, U., “The Role of Visual Fluency on a Thumbnail Page in E-retailing: A Process Model”, International Textiles and Apparel Association Annual Meeting. Philadelphia, PA, 2011.
2010
J. Lennon, Kim, M., Lee, J., and Johnson, K. K. P., “Antecedents of consumer emotions on Black Friday”, International Textiles and Apparel Association Annual Meeting. Montreal, Canada, 2010.
S. Lennon, Lee, J., Kim, M., and Johnson, K. K. P., “Consumer misbehavior on Black Friday: Individual and situational antecedents.”, International Textiles and Apparel Association Annual Meeting. Montreal, Canada, 2010.
M. Park and Kim, M., “A consumer perspective of service failure and recovery in online retailing in the U.S”, Korean Society of Clothing and Textiles Spring Conference. Seoul, Korea, 2010.
J. Yoo, Kim, M., and Burns, L., “The Effects of home page design on consumer responses: A moderating role of brand familiarity and centrality of visual product aesthetics”, International Textiles and Apparel Association Annual Meeting. Montreal, Canada, 2010.
J. Yoo, Kim, M., and Burns, L., “The effects of online product presentation on consumer responses: Mental imagery perspective”, American Collegiate Retailing Association Annual Meeting. Orlando, FL, 2010.
J. Mower, Childs, M., and Kim, M., “Exterior retail atmospherics, mood and behavioral intentions”, International Textiles and Apparel Association Annual Meeting. Montreal, Canada, 2010.
S. Lennon, Johnson, K. K. P., Kim, M., and Lee, J., “A Model of Consumer Misbehavior on Black Friday: A Perfect Storm”, American Collegiate Retailing Association Annual Meeting. Orlando, FL, 2010.
M. Park and Kim, M., “The study of comparisons between Korean and American consumers' online shopping experiences: Focusing on service failure and recovery”, Korean Society for Clothing Industry Spring Conference. Daegu, Korea, 2010.
M. Kim, “Website design and consumer responses in e-commerce”, OSU Consumer Researchers’ Group. 2010.
2009
M. Kim, Malkewitz, K., and Orth, U., “The effects of thumbnail page design on consumer response in e-retailing”, International Textiles and Apparel Association Annual Meeting. Bellevue, WA, 2009.
T. Jai, Ti, M., and Kim, M., “The effects of visual product presentation on consumer response in online shopping”, International Textiles and Apparel Association Annual Meeting. Bellevue, WA, 2009.
K. Mullis and Kim, M., “Inshopping in rural communities: Consumers’ and retailers’ perceptions”, International Textiles and Apparel Association Annual Meeting. Bellevue, WA, 2009.
J. Yoo and Kim, M., “Online product presentation: The effect of product presentation and a model’s face”, International Textiles and Apparel Association Annual Meeting. Bellevue, WA, 2009.
2008
J. Kim, Kim, M., and Lennon, S., “Consumer responses to online service quality: An E-A-S-QUAL approach”, International Textiles and Apparel Association Annual Meeting. Chicago, IL, 2008.
J. Yoo and Kim, M., “The effects of brand familiarity and website design on consumer responses”, International Textiles and Apparel Association Annual Meeting. Chicago, IL, 2008.
J. Weiss and Kim, M., “Environmental cues which lead to higher seller credibility in an online auction setting”, International Textiles and Apparel Association Annual Meeting. Chicago, Illinois, 2008.
K. Mullis, Kim, M., and MacTavish, K., “Retailing in rural communities: Retailers’ perceptions of their customers and their communities”, Rural Sociology Society Annual Meeting. Manchester, New Hampshire, 2008.
K. Mullis and Kim, M., “Self-congruity, satisfaction, and retailer loyalty”, International Textiles and Apparel Association Annual Meeting. Chicago, IL, 2008.
M. Kim, Park, M., and Mullis, K., “Service failure in online retailing: A content analysis of consumer complaints”, International Textiles and Apparel Association Annual Meeting. Chicago, IL, 2008.
2007
J. Kim, Kim, M., and Kandampully, J., “A consumer perspective of buying environment characteristics in the context of e-services”, International Textiles and Apparel Association Annual Meeting. Los Angeles, California, 2007.
J. Yoo and Kim, M., “The effect of brand image consistency on consumer responses”, International Textiles and Apparel Association Annual Meeting. Los Angeles, California, 2007.
S. Cha and Kim, M., “The effect of my virtual model on consumer response of online apparel shopping”, International Textiles and Apparel Association Annual Meeting. Los Angeles, CA, 2007.
M. Kim, Kim, J., and Lennon, S., “E-service attributes available on men’s and women’s apparel websites”, American Collegiate Retailing Association Annual Meeting. Chicago, Illinois, 2007.
S. Burnett and Kim, M., “Internal and external trigger cues of impulse buying online”, International Textiles and Apparel Association Annual Meeting. Los Angeles, CA, 2007.
M. Kim, Kim, J., and Lennon, S., “Online store atmospherics: How product presentation and music affect consumer responses”, International Textiles and Apparel Association Annual Meeting. Los Angeles, California, 2007.
S. Reddy and Kim, M., “Relationship between body appearance evaluation and clothing shopping motivation”, International Textiles and Apparel Association Annual Meeting. Los Angeles, California, 2007.
M. Kim, Lennon, S., and Rudd, N., “Ripped from the headlines: Demonstrating that textiles and apparel subject matter Is relevant in the workplace and the retail environment”, International Textiles and Apparel Association Annual Meeting. Los Angeles, California, 2007.
2006
J. Kim, Kim, M., and Lennon, S., “The effect of visual product presentation and music on mood, attitude towards the site, and purchase intent in online apparel shopping”, American Collegiate Retailing Association Annual Meeting. Fayetteville, Arkansas, 2006.
M. Kim and Lennon, S., “The effects of product presentation on information processing and purchase intent in Internet shopping”, International Textiles and Apparel Association Annual Meeting. San Antonio, TX, 2006.
M. Kim, “Email responsiveness of Internet apparel retailers”, International Textiles and Apparel Association Annual Meeting. San Antonio, TX, 2006.
S. Burnett and Kim, M., “Impulse trigger cues available on apparel retailer web sites”, International Textiles and Apparel Association Annual Meeting. San Antonio, TX, 2006.
2005
M. Kim and Lennon, S., “Effectiveness of managerial responses to stockouts on consumer response”, International Textiles and Apparel Association Annual Meeting. Alexandria, Virginia, 2005.
J. Kim, Kim, M., and Lennon, S., “Information components of apparel retail websites: task relevance approach”, International Textiles and Apparel Association Annual Meeting. Alexandria, Virginia, 2005.
M. Kim, “Integrated learning strategies for the retail merchandising course”, International Textiles and Apparel Association Annual Meeting. Alexandra, VA, 2005.
M. Kim, Kim, J., and Lennon, S., “Online service attributes available on apparel retail websites: A SERVQUAL approach”, American Collegiate Retailing Association Annual Meeting. Philadelphia, PA, 2005.

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