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Filters: Keyword is Merchandising Management and Author is Malkewitz,K  [Clear All Filters]
2011
M. Kim, Malkewitz, K., and Orth, U., The Role of Visual Fluency on a Thumbnail Page in E-retailing: A Process Model, International Textiles and Apparel Association Annual Meeting. Philadelphia, PA, 2011.
2009
M. Kim, Malkewitz, K., and Orth, U., The effects of thumbnail page design on consumer response in e-retailing, International Textiles and Apparel Association Annual Meeting. Bellevue, WA, 2009.