Export 7 results:
Filters: Keyword is MBA and Author is Schouten,John  [Clear All Filters]
1989
J. McAlexander and Schouten, J., Hairstyles as Transition Markers, Sociology and Social Research, vol. 74, pp. 58-62, 1989.
2002
J. McAlexander and Schouten, J., The Great Debate: Design Research vs. Marketing Research, Conference of the Western District of Industrial Designers Society of America. Industrial Designers Society of America, 2002.
2007
J. Schouten, McAlexander, J., and Koenig, H., Transcendent Consumption Experience and Brand Community, Journal of the Academy of Marketing Science, vol. 35, no. 3/Fall, pp. 357-368, 2007.