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Filters: Keyword is MBA and Author is Mishra,Chandra S.  [Clear All Filters]
Journal Articles
C. S. Mishra, Koenig, H., and Gobeli, D., Creating Brand Equity Through Strategic Investments, Journal of Private Equity, vol. 5, no. 2, pp. 45-52, 2002.
Presentations
P. - H. Hsieh, Mishra, C. S., and Gobeli, D. H., The Returns to R&D and Capital Expenditures in the Pharmaceuticals and Chemicals Industry, Financial Management Association International Annual Meeting. Seattle, Washington, 2000.