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1983
E. Smouse, Bayesian Estimation of a Finite Population Total using Auxiliary Information in the Presence of Nonresponse, Journal of the American Statistical Association, vol. 77, no. 377, pp. 97-102, 1983.
E. Smouse, Estimating proportionate changes in rates, American Journal of Epidemiology, vol. 117, pp. 235-243, 1983.
E. Smouse, Nonparametric Bayesian Inference for Dichotomous Response Models, Communications in Statistics - Theory & Methods, vol. 12, no. 24, pp. 2847-2859, 1983.
E. Smouse, Statistical Concepts and Proper Use, Archives of Pediatrics and Adolescent Medicine, vol. 137, no. 5, p. 503, 1983.
1988
J. McAlexander and Scammon, D., Are Disclosures Sufficient? A Micro Analysis of Impact in the Financial Services Market, Journal of Public Policy and Marketing, vol. 7, no. 1, pp. 185-202, 1988.
J. McAlexander, Nassen, K., and C. Shrader, B., McDonnell Douglas Corporation: A Case Study, Annual Advances in Business Cases, pp. 311-336, 1988.
J. McAlexander, Nassen, K., and C. Shrader, B., McDonnell Douglas Corporation: A Case Study, Midwest Case Writers Association Annual Conference. Ames, Iowa, 1988.
K. R. Teas, Dorsch, M. J., and McAlexander, J., Measuring Commercial Bank Customers' Attitudes Toward the Quality of the Financial Services Marketing Relationship, Journal of Professional Services Marketing, vol. 4, pp. 75-96, 1988.
J. W. Schouten and McAlexander, J., Positioning Services for Competitive Advantage, Journal of Services Marketing, vol. 13, pp. 69-75, 1988.
J. W. Schouten and McAlexander, J., Positioning Services for Competitive Advantage, Annual Editions: Marketing 90/91 (Reprint) Guilford Conn: Dushkin, pp. 60-65, 1988.
J. McAlexander, Strategic Marketing Management, Iowa State University Extension Service. 1988.
H. Koenig, Understanding the Consultant-Client Relationship, Meeting of the Geertsen Line, Mary Kay Cosmetics. 1988.
1990
H. Koenig, An Introduction to LISREL, Presentation to the College of Business Faculty. Corvallis, OR, 1990.
H. Koenig, One Step Toward Better Understanding Channel Relationships: Tie Strength, AMA Winter Educators' Conference. Chicago, IL, 1990.
H. Koenig, Tie Strength: A New Wrinkle on an Old Friend, International Sunbelt Social Network Conference. San Diego, CA, 1990.
1992
J. McAlexander, Attracting and Retaining Dental Patients, OSU Professional Services Program: Oregon Dental Services. Corvallis, OR, 1992.
J. McAlexander and Njue, J., Positioning Services, Presentation to Sawa Sawa Academy. Kenya, 1992.
1994
R. Brooks, Bid-Ask Spread Components Around Anticipated Announcements, Journal of Financial Research, vol. 27, no. 3, pp. 375-386, 1994.
R. Brooks, Dividen Predicting Using Put-Call Parity, International Review of Economics and Finance, vol. 3, no. 4, pp. 373-392, 1994.
H. Koenig, Evaluating Formal Student Writing, Writing Intensive Curriculum Faculty Seminar. Corvallis, OR, 1994.
V. T. Raja and Han, B. T., An Intelligent Solver for the Generalized Telecommunication Facility Location Problem, Decision Sciences 25th Annual Meeting. Honolulu, Hawaii, 1994.
D. O. Kaldenberg, Koenig, H., and Becker, B. W., Mail Response Rate Patterns in a Population of Elderly: Does Response Deteriorate With Age?, Public Opinion Quarterly, vol. 58, no. 1, pp. 68-76, 1994.
H. Koenig and McAlexander, J., The Measurement of Service Quality in Healthcare: An Examination of Dental Practices, Journal of Health Care Marketing, pp. 34-40, 1994.
H. Koenig and Kleinsorge, I., Perceptual Measures of Quality: A Tool to Improve Nursing Home Systems, Hospital & Health Services Administration, vol. 39, no. 4, pp. 487-503, 1994.
J. McAlexander, Kaldenburg, D., and Koenig, H., Service Quality Measurement, Journal of Health Care Marketing, vol. 14, pp. 34-41, 1994.
J. McAlexander, Subcultures of Consumption: Implications for Marketing, Presentation OSU Portland Center. 1994.

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