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About
The College
The Dean
Experiential Programs
InnovationX
Support InnovationX
Austin Family Business Program: AFBP
Center for Marketing and Consumer Insights
MECOP
International Opportunities
OSU Advantage Accelerator
Innovation Nation
News and Events
Family Business Connections
This Week in Business
Business Matters
Advisory Councils
Center for the Advancement of Women in Leadership
Academic Programs
Academic Advising
Undergraduate Programs
Dean's Academy Option
Accounting
Design & Innovation Management
Business Administration
Business Analytics
Business Information Systems
Entrepreneurship
Finance
International Business
Management
Marketing
Merchandising Management
Supply Chain and Logistics Management
Graduate Programs
Graduate Certificate
Master of Science in Business
MBA
Pharm.D./MBA
Ph.D. Business Administration
Continuing and Professional Education
Rankings
Students
Current Students
Future Students
Transfer Students
Scholarships
Study Abroad
Career Success
For Students
For Employers
Career Resources
Alumni
Recruiters & Companies
Recruit Talent
Recruit on Campus
Recruit Online
Hire an Intern
Promote Your Brand
Extend Your Workforce
Educate & Train Your Workforce
Participate as a Corporate Partner
Share Your Expertise
Biblio
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Marketing
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Bee,Colleen
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2018
D. K. Aiken
,
Bee, C.
, and
Walker, N.
,
“
From Passion to Obsession: Development and Validation of a Scale to Measure Compulsive Sport Consumption
”
,
Journal of Business Research
, vol. 87, pp. 69-79, 2018.
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2016
A. Rumpakis
,
Bee, C.
, and
Lee, J.
,
“
Collegiate Athletic Rebranding: Transforming the Visual Identity of Oregon State University
”
,
Journal of School Public Relations
, vol. 37, no. 2, pp. 249-274, 2016.
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2014
C. Bee
and
Neubaum, D.
,
“
The Role of Cognitive Appraisal and Emotions of Family Members in the Family Business System
”
,
Journal of Family Business Strategy
, vol. 5, no. 3, pp. 323-333, 2014.
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K. Malkewitz
and
Bee, C.
,
“
Undertaking Successful Brand Design in Sport
”
, New York, NY: , 2014, pp. 89-108.
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2013
C. Bee
and
Madrigal, R.
,
“
Consumer Uncertainty: The Influence of Anticipatory Emotions on Ambivalence, Attitudes, and Intentions
”
,
Journal of Consumer Behaviour
, vol. 12, no. 5, pp. 370-381, 2013.
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C. Bee
and
Dalakas, V.
,
“
Rivalries and Sponsorship Affiliation: Examining the Effects of Social Identity and Argument Strength on Responses to Sponsorship-related Advertising Messages
”
,
Journal of Marketing Communications
, 2013.
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2012
C. Bee
and
Madrigal, R.
,
“
It's Not Whether You Win or Lose, It's How the Game is Played: The Influence of Sports Programming on Advertising
”
,
Journal of Advertising
, vol. 41, no. 1, pp. 47-58, 2012.
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C. Bee
and
Madrigal, R.
,
“
Outcomes are in the Eye of the Beholder: The Influence of Affective Dispositions on Disconfirmation Emotions, Outcome Satisfaction, and Enjoyment
”
,
Media Psychology
, vol. 24, no. 4, pp. 143-153, 2012.
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2011
R. Madrigal
,
Bee, C.
,
Chen, J.
, and
LaBarge, M.
,
“
The Effect of Suspense on Enjoyment Following a Desirable Outcome: The Mediating Role of Relief
”
,
Media Psychology
, vol. 14, no. 3, pp. 259-288, 2011.
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2010
C. Bee
and
Havitz, M. E.
,
“
Exploring the Relationships Among Involvement, Psychological Commitment, and Behavioral Loyalty in a Sport Spectator Context
”
,
International Journal of Sports Marketing and Sponsorship
, vol. 11, no. 2, pp. 140-157, 2010.
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U. Orth
,
Malkewitz, K.
, and
Bee, C.
,
“
Gender and Personality Drivers of Consumer Mixed Emotional Responses to Advertising
”
,
Journal of Current Issues & Research in Advertising
, vol. 32, no. 1, pp. 69-80, 2010.
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2006
C. Bee
and
Kahle, L.
,
“
Relationship Marketing in Sports: A Functional Approach
”
,
Sport Marketing Quarterly
, vol. 15, no. 2, pp. 102-110, 2006.
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2005
R. Madrigal
,
Bee, C.
, and
LaBarge, M.
,
“
Using the Olympics and FIFA World Cup to Enhance Global Equity: A Case Study of Two Companies in the Payment Services Category
”
, New York, NY: , 2005, pp. 179-190.
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2004
S. A. Jones
,
Bee, C.
,
Burton, R.
, and
Kahle, L.
,
“
Marketing through Sports Entertainment: A Functional Approach
”
, Mahwah, NJ: , 2004, pp. 309-322.
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0
C. Bee
,
King, J.
, and
Stornelli, J.
,
“
Are you with or against us? The cognitive and emotional consequences of sponsoring a rival
”
,
Journal of Business Research
.
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