Export 9 results:
Filters: Keyword is Marketing and Author is Gobeli,Dave  [Clear All Filters]
1999
D. Gobeli, Mishra, C., and Koenig, H., Strategic Value of Technology and Brand Equity, International Conference on Valuation of Intangible Assets in Global Operations. New Jersey, 1999.
D. Gobeli and Koenig, H., Two Stage Internalization Framework for Multinational Corporations, Academy of International Business Conference. South Carolina, 1999.
2000
D. Gobeli, Mishra, C., and Koenig, H., Impact of R&D on Performance, Financial Management Association Conference. Seattle, WA, 2000.
2001
D. Gobeli and Koenig, H., Enhancing Technology Management Through Alliances, Technology Management in the Knowledge Era, Portland International Conference on Management of Engineering and Technology. 2001.
D. Gobeli and Koenig, H., Enhancing the E-Business Value Sequence Through R&D, Portland International Conference on Management of Engineering and Technology. Portland, OR, 2001.