Export 74 results:
Filters: Keyword is Marketing and Author is McAlexander,Jim  [Clear All Filters]
A B C D E F G H I J K L M N O P Q R S T U V W X Y Z 
2
J. McAlexander, 20 Years in the Field: The Ethnographic Journey, Market Research Association Conference. Las Vegas, NV, 2011.
B
J. McAlexander and DuFault, B., Borderlands: The Intersection of Liminality and Stable Third Place, Consumer Culture Theory International Conference. Helsinki Finland, 2014.
H. Koenig, McAlexander, J., and Schouten, J. W., Brand Community in Higher Education: A Framework for Understanding and Building Loyalty, Symposium for the Marketing of Higher Education. Chicago, IL, 2005.
J. McAlexander, The Branding of An Alumni Association, Conference of the Council for Advancement and Support of Education. Portland, OR, 1999.
J. McAlexander, Koenig, H., and Schouten, J. W., Building a University Brand Community: The Long-Term Impact of Shared Experiences, Journal of Marketing for Higher Education, vol. 14, no. 2, pp. 61 - 79, 2004.
J. McAlexander, Schouten, J., and Koenig, H., Building Brand Community, Journal of Marketing, vol. 66, no. 1, pp. 38-54, 2002.
J. McAlexander, Building Communities of Affinity, Western Region CASE conference. Portland OR, 2010.
J. McAlexander and Koenig, H., Building Communities of Philanthropy in Higher Education: Contextual Influences, International Journal of Nonprofit and Voluntary Sector Marketing, vol. 17, no. 2, pp. 122-131, 2012.
H. Koenig and McAlexander, J., Building the Relationships of Brand Community in a Service Setting, American Marketing Association Winter Educators' Conference. Chicago, IL, 2003.
J. McAlexander, Koenig, H., and Schouten, J. W., Building the Relationships of Brand Community in Higher Education: A Strategic Framework for University Advancement, International Journal of Educational Advancement, vol. 6, no. 2, pp. 107-118, 2006.
C
D. Martin, Schouten, J., and McAlexander, J., Claiming the Throttle: Multiple Feminities in a Hyper-Masculine Subculture, Consumption, Markets and Culture, vol. 9, no. 3, pp. 171 - 205, 2006.
J. McAlexander, Close to the Customer: Gonzo Research in an Age of Quality, Presentation to the Portland Rotary Club. Portland, OR, 1995.
J. McAlexander, Communitas Interruptus, European Advances in Consumer Research. 2010.
J. McAlexander, Schouten, J., and Roberts, S. D., Consumer Behavior and Divorce, Research in Consumer Behavior, vol. 6, pp. 153-184, 1993.
M. Barnhart, Huff, A., McAlexander, J., and McAlexander, B., Consumers’ Assemblages of Fear and Safety with Firearms: Obstacles to Addressing Gun Violence in an Armed America, Consumer Culture Theory Conference 2017. Anaheim, CA, 2017.
M. Barnhart, Huff, A., McAlexander, J., and McAlexander, B., Consumers’ Assemblages of Fear and Safety with Firearms: Obstacles to Addressing Gun Violence in an Armed America, Association for Consumer Research Conference 2017. San Diego, CA, 2017.
A. Huff, Barnhart, M., McAlexander, B., and McAlexander, J., Consumers' Assemblages of Fear and Safety with Firearms: Obstacles to Addressing Gun Violence in an Armed America, in Association for Consumer Research, San Diego, CA, 2017, vol. 45, pp. 675-676.
J. McAlexander, Consuming and Consumption in Third Space Communites: Constructing Sanctuary, ACR North American Conference. Baltimore, 2014.
J. McAlexander and Koenig, H., Contextual Influences: Building Brand Community in Large and Small Colleges, Journal of Marketing for Higher Education, 2010.
J. McAlexander, Fushimi, K., and Schouten, J., A Cross-Cultural Exploration of Subcultures of Consumption, Research in Consumer Behavior, vol. 9, pp. 47-69, 2000.
G
J. McAlexander and DuFault, B., Genius for Sale: The Conspicuous Consumption of Ideas, Consumer Culture Theory International Conference. Oxford University, 2012.
J. McAlexander and Schouten, J., The Great Debate: Design Research vs. Marketing Research, Conference of the Western District of Industrial Designers Society of America. Industrial Designers Society of America, 2002.
H
J. McAlexander and Schouten, J., Hairstyles as Transition Markers, Sociology and Social Research, vol. 74, pp. 58-62, 1989.
J. McAlexander, A Harley-Davidson Story: Marketing and Building Customer Relationships, Presentation to the Salem Area Chamber of Commerce. Salem, OR, 2000.
J. McAlexander, HOG tales, Jeep Trails, and Setting Sail, Faculty seminar. Sydney Australia, 2005.
J. McAlexander, HOG Tales, Jeep Trails, and Setting Sail, Faculty seminar. Australia, 2005.
J. McAlexander and Hansen, E., Home Depot/Sainsbury, Preliminary Results, Sustainable Forestry Business Case Studies. Harrison Conference Center at Lake Bluff. Lake Bluff, Illinois, 1996.
L
J. McAlexander and DuFault, B., Leaving an Identity-Central Community of Practice, Consumer Culture Theory Conference. University of Arizona, 2013.
J. McAlexander, Schouten, J., DuFault, B., and Martin, D., Leaving and Identity-Central Community of Practice, Consumer Culture Theory International Conference. Tucson AZ, 2013.
J. McAlexander, Listening to the Customer, Innovation in the Forest Products Industry: New Processes, Business Systems, and Products. Corvallis, OR, 2003.
J. McAlexander, Living and Leaving Brand Community, Royal Bank Distinguished Visiting Speaker. Montreal Canada, 2013.
J. McAlexander, Kim, S., and Roberts, S., Loyalty: The Influences of Satisfaction and Brand Community, Journal of Marketing Theory and Practice, vol. 11, no. 4, pp. 1-11, 2003.

Pages