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Journal Articles
A. Huff, Barnhart, M., McAlexander, B., and McAlexander, J., Addressing the Wicked Problem of American Gun Violence: Consumer Interest Groups as Macro-social Marketers, Journal of Macromarketing, vol. 37, no. 4, pp. 393-408, 2017.
J. McAlexander, Koenig, H., and DuFault, B., Advancement in Higher Education: The Role of Marketing in Building Philanthropic Giving Communities, Journal of Marketing for Higher Education, vol. 24, no. 2, pp. 243-257, 2014.
J. McAlexander and Scammon, D., Are Disclosures Sufficient? A Micro Analysis of Impact in the Financial Services Market, Journal of Public Policy & Marketing, vol. 7, no. 1, pp. 185-202, 1988.
J. McAlexander, Koenig, H., and Schouten, J. W., Building a University Brand Community: The Long-Term Impact of Shared Experiences, Journal of Marketing for Higher Education, vol. 14, no. 2, pp. 61 - 79, 2004.
J. McAlexander, Schouten, J., and Koenig, H., Building Brand Community, Journal of Marketing, vol. 66, no. 1, pp. 38-54, 2002.
J. McAlexander and Koenig, H., Building Communities of Philanthropy in Higher Education: Contextual Influences, International Journal of Nonprofit and Voluntary Sector Marketing, vol. 17, no. 2, pp. 122-131, 2012.
J. McAlexander, Koenig, H., and Schouten, J. W., Building the Relationships of Brand Community in Higher Education: A Strategic Framework for University Advancement, International Journal of Educational Advancement, vol. 6, no. 2, pp. 107-118, 2006.
D. Martin, Schouten, J., and McAlexander, J., Claiming the Throttle: Multiple Feminities in a Hyper-Masculine Subculture, Consumption, Markets and Culture, vol. 9, no. 3, pp. 171 - 205, 2006.
J. McAlexander, Schouten, J., and Roberts, S. D., Consumer Behavior and Divorce, Research in Consumer Behavior, vol. 6, pp. 153-184, 1993.
J. McAlexander and Koenig, H., Contextual Influences: Building Brand Community in Large and Small Colleges, Journal of Marketing for Higher Education, 2010.
J. McAlexander, Fushimi, K., and Schouten, J., A Cross-Cultural Exploration of Subcultures of Consumption, Research in Consumer Behavior, vol. 9, pp. 47-69, 2000.
J. McAlexander, Nelson, R., and Bates, C., Developing an Entreprenuerial Education in a Residential College: An Exploratory Case Study, New England Journal of Entrepreneurship, pp. 49-62, 2009.
J. McAlexander and Schouten, J., Hairstyles as Transition Markers, Sociology and Social Research, vol. 74, pp. 58-62, 1989.
J. McAlexander, Kim, S., and Roberts, S., Loyalty: The Influences of Satisfaction and Brand Community, Journal of Marketing Theory and Practice, vol. 11, no. 4, pp. 1-11, 2003.
J. McAlexander, DuFault, B., Martin, D., and Schouten, J., The Marketization of Religion: Field, Capital, and Consumer Identity, Journal of Consumer Research, vol. 41, no. 3, pp. 858-875, 2014.
J. McAlexander, Nassen, K., and C. Shrader, B., McDonnell Douglas Corporation: A Case Study, Annual Advances in Business Cases, pp. 311-336, 1988.
H. Koenig and McAlexander, J., The Measurement of Service Quality in Healthcare: An Examination of Dental Practices, Journal of Health Care Marketing, pp. 34-40, 1994.
K. R. Teas, Dorsch, M. J., and McAlexander, J., Measuring Commercial Bank Customers' Attitudes Toward the Quality of the Financial Services Marketing Relationship, Journal of Professional Services Marketing, vol. 4, pp. 75-96, 1988.
J. McAlexander, Koenig, H., and DuFault, B., Millennials and Boomers: Increasing Alumni Community Affinity and Intent to Give by Target Market Segmentation, International Journal of Nonprofit and Voluntary Sector Marketing, vol. 21, pp. 82-95, 2015.
J. McAlexander, Becker, B., and Kaldenberg, D., Positioning Health Care Services: Yellow Pages Advertising and Dental Practice Performance, Journal of Health Care Marketing, vol. 13, no. 1, pp. 54-57, 1993.
J. McAlexander, Schouten, J., and Scammon, D., Positioning Professional Services: Segmenting the Financial Services Market, Journal of Professional Services Marketing, vol. 7, no. 2, pp. 149-166, 1991.
J. W. Schouten and McAlexander, J., Positioning Services for Competitive Advantage, Journal of Services Marketing, vol. 13, pp. 69-75, 1988.
J. W. Schouten and McAlexander, J., Positioning Services for Competitive Advantage, Annual Editions: Marketing 90/91 (Reprint) Guilford Conn: Dushkin, pp. 60-65, 1988.
M. Barnhart, Huff, A., McAlexander, B., and McAlexander, J., Preparing for the Attack: Mitigating Risk through Routines in Armed Self-Defense, Journal of the Association for Consumer Research, vol. 3, no. 1, 2018.
J. McAlexander, Kaldenburg, D., and Koenig, H., Service Quality Measurement, Journal of Health Care Marketing, vol. 14, pp. 34-41, 1994.
B. Becker, Kaldenburg, D., and McAlexander, J., Site Selection by Professional Service Providers: The Case of Dental Practices, Journal of Marketing Theory and Practice, vol. 5, pp. 35-44, 1997.
J. Schouten and McAlexander, J., Subcultures of Consumption: An Ethnography of the New Bikers, Journal of Consumer Research, vol. 22, no. 1, pp. 43-61, 1995.
E. N. Hansen, Fletcher, R., and McAlexander, J., Sustainable Forestry, Swedish Style, for Europe's Greening Market, Journal of Forestry, vol. 96, no. 3, pp. 38-43, 1998.
J. Schouten, McAlexander, J., and Koenig, H., Transcendent Consumption Experience and Brand Community, Journal of the Academy of Marketing Science, vol. 35, no. 3/Fall, pp. 357-368, 2007.
J. McAlexander and Koenig, H., University Experiences, the Student-College Relationship, and Alumni Support, Journal of Marketing for Higher Education, vol. 10, no. 3, pp. 21-43, 2001.
B. Becker, Kaldenberg, D., and McAlexander, J., Yellow Pages Usage by Professionals: An Exploratory Study of Dentists, Health Marketing Quarterly, vol. 12, no. 2, pp. 97-110, 1994.
Presentations
J. McAlexander, 20 Years in the Field: The Ethnographic Journey, Market Research Association Conference. Las Vegas, NV, 2011.
H. Koenig and McAlexander, J., Alumni Giving: Cultivating Connections that Build Commitment, Symposium for the Marketing of Higher Education. San Diego, CA, 2007.
H. Koenig and McAlexander, J., Attracting and Retaining Dental Patients, DMC Professional Services Program, Oregon State University. Corvallis, OR, 1993.
J. McAlexander, Attracting and Retaining Dental Patients, OSU Professional Services Program: Oregon Dental Services. Corvallis, OR, 1992.
J. McAlexander and DuFault, B., Borderlands: The Intersection of Liminality and Stable Third Place, Consumer Culture Theory International Conference. Helsinki Finland, 2014.
H. Koenig, McAlexander, J., and Schouten, J. W., Brand Community in Higher Education: A Framework for Understanding and Building Loyalty, Symposium for the Marketing of Higher Education. Chicago, IL, 2005.
J. McAlexander, The Branding of An Alumni Association, Conference of the Council for Advancement and Support of Education. Portland, OR, 1999.
J. McAlexander, Building Communities of Affinity, Western Region CASE conference. Portland OR, 2010.
H. Koenig and McAlexander, J., Building the Relationships of Brand Community in a Service Setting, American Marketing Association Winter Educators' Conference. Chicago, IL, 2003.
J. McAlexander, Close to the Customer: Gonzo Research in an Age of Quality, Presentation to the Portland Rotary Club. Portland, OR, 1995.
J. McAlexander, Communitas Interruptus, European Advances in Consumer Research. 2010.
M. Barnhart, Huff, A., McAlexander, J., and McAlexander, B., Consumers’ Assemblages of Fear and Safety with Firearms: Obstacles to Addressing Gun Violence in an Armed America, Consumer Culture Theory Conference 2017. Anaheim, CA, 2017.
M. Barnhart, Huff, A., McAlexander, J., and McAlexander, B., Consumers’ Assemblages of Fear and Safety with Firearms: Obstacles to Addressing Gun Violence in an Armed America, Association for Consumer Research Conference 2017. San Diego, CA, 2017.
J. McAlexander, Consuming and Consumption in Third Space Communites: Constructing Sanctuary, ACR North American Conference. Baltimore, 2014.
J. McAlexander and Hansen, E., Demand for Third-Party Certified Wood Products: A Case Study of the US and UK, International Union of Forestry Research Organizations Conference. Pullman, Washington, 1997.
J. McAlexander, Ethnographic Research as a Tool for Gauging Customer Experiences, Conference on Customer Satisfaction Education. Milwaukee, WI, 2001.
J. McAlexander and DuFault, B., Genius for Sale: The Conspicuous Consumption of Ideas, Consumer Culture Theory International Conference. Oxford University, 2012.
J. McAlexander and Schouten, J., The Great Debate: Design Research vs. Marketing Research, Conference of the Western District of Industrial Designers Society of America. Industrial Designers Society of America, 2002.

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