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Filters: Keyword is Marketing and Author is Nordfalt,Jens  [Clear All Filters]
2017
R. Reynolds-McIlnay, Morrin, M., and Nordfalt, J., “How Product-Environment Brightness Contrast and Product Disarray Impact Consumer Choice in Retail Environments”, Journal of Retailing, vol. 93, no. 3, pp. 266-282, 2017.
2015
R. Reynolds-McIlnay, Morrin, M., and Nordfalt, J., “The Black Sheep of Visual Merchandising: Asymmetric Response to Multicolor Displays”, American Marketing Association/American Collegiate Retail Association Triennial Conference. Coral Gables, FL, 2015.