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Journal Articles
J. D. Townsend, Kang, W. K., Montoya, M., and Calantone, R., Brand Specific Design Effects: Form and Function, Journal of Product Innovation Management, vol. 30, no. 5, pp. 994-1008, 2013.
J. D. Townsend, Montoya, M., and Calantone, R. J., Form and Function: A Matter of Perspective, Journal of Product Innovation Management, vol. 28, pp. 374-377, 2011.